Signs of the Times - April 2013 - (Page 26)
STRICTLY ELECTRIC
exposed the structural steel that
supports the building, welded our
attachments and restored the building
to its original condition. We completed
the job on a strict timeline. Over
a July and August fortnight, we
completed the installation at night.
To say the least, installing an exterior
sign during midday at Times Square
would be challenging.
One of the project’s more interesting challenges was sourcing the
license plates. Finding the beer
cans was easy (although dumping
the contents of 100 cans down the
drain left us with mixed emotions),
but the plates were more difficult
because every state requires that
license plates be returned. It was
difficult to find plate collectors
willing to part with their plates.
After negotiating prices with several
collectors, we procured the 75
plates needed.
Selecting the car grille required
D3 LED (NYC) designed and built the 16 x 9-ft., electronic message center that rounds
out the Guy’s American Kitchen and Bar entry statement. In Times Square, signs go big
or go home. This sign package crosses the threshold of big, and reaches epic territory.
extensive research. We, along with
Heartland and Niemitz, searched
through car books that featured
models from the ’40s through ’70s
to decide what models would
be considered quintessentially
“All-American”. Eventually, we
settled on what many would agree
are classics: a ’56 Chevy Bel Air, a
’65 Camaro, and Chevrolet and
Ford F-150 trucks.
The best choice
for your outsource resource
The sign industry leaders in wholesale
manufacture of custom shaped signs, decorated
formed or flexible faces, channel letters and more.
Go to our website or email our sales staff
www.wwsign.com • sales@wwsign.com
800.874.3334
Visit us at ISA Booth #4562
26 SIGNS OF THE TIMES / APRIL 2013 / www.signweb.com
Fabricating signage for Guy’s
American Kitchen and Bar required
an accelerated timeline, and considerable research, because it’s an
unorthodox project. But, it’s very
satisfying to see our work standing
out in Times Square, one of the
world’s most dynamic signage
environments, for a high-profile
program such as a celebrity chef’s
restaurant.
n
http://www.wwsign.com
http://www.wwsign.com
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - April 2013
Signs of the Times - April 2013
Contents
ST Update
Cut Your Ink Costs
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
The 2013 International Sign Contest
Leasing Equipment
The ISA Sign Expo 2013 Preview
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - April 2013
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