Signs of the Times - June 2013 - (Page 20)
STRICTLY ELECTRIC
Peter Moir owns The Sign Depot
(Kitchener, ON, Canada).
By Peter Moir
Raise Your Glass
The Sign Depot creates signs with ambience for a Kitchener pub.
The Sign Depot has enjoyed The
a
longstanding relationship with
Charcoal Group, a Kitchener-based
entity that owns seven upscale
restaurants in Kitchener, Waterloo
and Cambridge, ON. Like us, they
strive to be unique and differentiate
themselves from competitors. Over
the years, we’ve created a diverse
array of signage for their restaurant
properties.
Most recently, The Charcoal Group’s
management hired us to develop
a sign program for the Cambridge
location of their Beertown Public
House (there’s also a location in
Waterloo). Because of its location
– Beertown is located on a heavily
traveled roadway, with numerous
competing restaurants surrounding
it – the sign package had to stand
out. And, dull signage wouldn’t be
appropriate for such a unique space.
The Beertown concept merges the
traditional public alehouse with the
modern, trendy bistro. The large
windows, which bathe the restaurant
in natural light, and the handsome
woodworking are reminiscent of
a traditional pub. Unique fixtures,
such as exposed bulbs that hang
overhead, and beer-barrel replicas,
which serve as novel, supersized
The Sign Depot (Kitchener, ON, Canada) fabricated a diverse sign package for Beertown
Public House’s Cambridge, ON location. The shop has enjoyed a longstanding relationship
with the Charcoal Group, Beertown’s owners.
can lights, provide a counterbalancing, edgy feel.
To reflect this contrast, we created
two seemingly disparate signs for
Beertown: a set of exposed channel
letters and a mural. We thought
both elements fit the restaurant’s
new-school revamping of the oldschool, public-house concept.
The Beertown exposed-face sign
The Sign Depot fabricated the rustic-looking “Public House” letters with
a black basecoat and rust activator.
20 SIGNS OF THE TIMES / JUNE 2013 / www.signweb.com
reflected the logo developed by
Cricket Design, a Toronto design
firm for The Charcoal Group’s
aggressive, social-media, promotional campaign. Manipulating the
logo into a 3-D sign was necessary to make it an effective on-premise
advertisement. We converted the
flat logo into a dimensional sign
with ArtCAM.
The Sign Depot subcontracted the 3-D channel letters’
fabrication to Advanced Lighting (Concord, ON, Canada).
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - June 2013
Signs of the Times - June 2013
Contents
ST Update
Tech Update
Profiling Media for Purpose
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
Enter ST’s 7th Annual Vehicle Graphics Contest!
The Reality of Your Surroundings
The Great ’scapes
Digital Printers at ISA
It’s a Jungle in Here
Advertising Index
Editorially Speaking
Signs of the Times - June 2013
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