Signs of the Times - June 2013 - (Page 56)
Industry experts discuss
By Steve Aust
Environmental graphicsignage that isn’tisby complex, underappreciated
design (EGD) a
(is there any aspect of
those outside the industry?)
field that requires integrating a building’s graphic design, architecture,
industrial design and landscaping into a cohesive sign package that
provides building-ID, wayfinding and, often, monument signage that
both directs and informs the visitor. In today’s hyper-stimulated world,
entertainment may enter the equation as well.
That’s the left-brain definition. On her firm’s website, Sarah Huie Coleman,
principal of Atlanta-based Huie Design, gave an apropos definition that
encapsulates EGD’s creative intent: “It’s defining the essence of a place
or an experience - weaving diverse ideas and elements into a singularly
compelling presence that says, ‘you are here.’”
Of course, the client’s expectations of a “compelling presence” are
constantly evolving. They often demand that a sign package not only
identify its property, but also reflect a building’s structural integrity through
materials and color scheme. While new ADA standards have, according
to many providers, simplified accessible-signage requirements, they still
require careful attention from designers and fabricators. And, technology
will soon redefine the realms of accessibility and placemaking.
However, a fortified toolkit helps designers and providers overcome
heightened challenges. Cloud computing helps project stakeholders stay
in the loop with project developments and changes; new-generation software programs enable the creation of more accurate templates and renderings,
and more material and hardware choices help designers and fabricators satisfy
end users who are increasingly cognizant that their spaces vie for entertainment dollars, tenants or whatever metric they use to determine success.
Several well-respected EGD providers and architectural-sign fabricators
provided their insights into how material choices, software capabilities,
client expectations and many other variables influence the architecturalsignage revolution.
56 SIGNS OF THE TIMES / JUNE 2013 / www.signweb.com
Traverse City, MI-based Corbin
Design has devoted the majority
of its 37 years of existence to EGD,
with a primary focus on schoolcampus, healthcare-campus and
civic-wayfinding systems. The company’s portfolio includes having
developed wayfinding standards for
such diverse clients as Indiana Univ.
Health, Raleigh, NC and St. Louis.
Mark VanderKlipp, Corbin Design’s
president, noted that, as clients are
looking for more efficiencies, designer
and fabricator relationships have
become more nuanced.
“We’re proactive with our relationships, and we strive to involve them
earlier in our projects to share expertise and father insights, such as
fabrication techniques and pricing,”
he said. “We’re not affiliated with
any fabricators, but often develop
preferred fabricator lists. We allow
clients fair comparisons throughout
the bid process.
“With respect to fabricators, we’ve
struggled with a few shops that offer
Table of Contents for the Digital Edition of Signs of the Times - June 2013
Signs of the Times - June 2013
Profiling Media for Purpose
Sign Museum News
Enter ST’s 7th Annual Vehicle Graphics Contest!
The Reality of Your Surroundings
The Great ’scapes
Digital Printers at ISA
It’s a Jungle in Here
Signs of the Times - June 2013