Signs of the Times - June 2013 - (Page 61)
Design Communications Ltd. (DCL),
which operates a primary fabrication
facility in Boston and satellite shops
in NYC and Orlando, has fabricated
architectural signage since 1984.
Harvey Whiteway, DCL’s executive
vice president, said the company
functions exclusively as a fabricator
and doesn’t compete with EGD firms.
“We partner with a broad array
of firms with very diverse experience
and methodologies,” he said. “In
every case, the challenge is to understand the expectation, recognize
the project’s needs, and match them
to our current production capacity.”
For whatever type of space they
fabricate signage, Whiteway said
DCL avoids price monsters – customers whose sole priority is achieving
a rock-bottom price, even if it compromises quality.
“In the world of custom, architectural-sign fabrication, faster and
cheaper equals failure,” he said.
“Something will have to give. Either
the design intent won’t be fulfilled,
or the fabricator will have to pay
out of pocket for the joy of satisfying
Whiteway said DCL’s production
is rooted in common sense, rather
than greenwashing: “We’re always
gathering information about new
products with an eye on lowering a
job’s carbon footprint. We consider
a project’s longevity; if a low-VOC
coating is going to require more
coats over the sign’s lifetime, or if
a recycled product is going to have
to be air-shipped from overseas
to meet a deadline, is that really a
He noted that DCL’s projects
increasingly derive from negotiation
rather than RFP bid processes. When
DCL does respond to project bids,
Whiteway said it gives preference
to potential clients who are informed
in their sign-project expectations.
DCL stipulates that it knows how
many qualified bidders are involved
with a project.
Over the next five years, he
doesn’t foresee many changes in
the architectural-sign fabrication
“Our customers and design partners will continue to push boundaries with materials, color and
visual vocabularies that will require
comprehensive solutions to deliver
a buildable interpretation. And,
even in a crowded and competitive
market, we look to continue building on our trusted relationships.”
A pair of 50-ft.-tall, glass and aluminum
pylons identify Commerce Square in
Philadelphia’s Center City. Their internal
structures are fully concealed by a
custom, point-supported glazing system.
Translucent interlayer graphics provide
strong light diffusion at night, and
a custom array of 6,000 LED pixels
creates a fully programmable video
surface. Content can be updated remotely
from a workstation or smartphone. Stantec
(Denver) created the concept design.
SIGNS OF THE TIMES / JUNE 2013 / www.signweb.com 61
Table of Contents for the Digital Edition of Signs of the Times - June 2013
Signs of the Times - June 2013
Profiling Media for Purpose
Sign Museum News
Enter ST’s 7th Annual Vehicle Graphics Contest!
The Reality of Your Surroundings
The Great ’scapes
Digital Printers at ISA
It’s a Jungle in Here
Signs of the Times - June 2013
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