Signs of the Times - September 2013 - (Page 86)

Industry Issues NSREC Provides Tools for Growing Business O ne of the Signage Foundation’s most important roles is sponsoring research on topics of interest to the sign industry. But this is not merely an academic exercise. Sign companies can use this material to improve their sign offerings, or to inform end users or communities about the positive effects signs can have. The research also has supported much of ISA’s government relations work, providing scientific backing as the GR team works with communities around the country. The fifth annual National Signage Research & Education Conference (NSREC), scheduled for Oct. 9-10, will include a number of presentations which should be useful in explaining the benefits of signage. Here are six key findings to look for: Craig Berger 1. The economic impact of signage, including electronic message centers. Jeff Rexhausen, senior research associate, UC Economics Center, will present findings on a large retailer that uses EMCs in multiple locations. The research examines how EMCs affect customer traffic and store performance. In the session “Business Makeover Case Study,” Rexhausen will present five examples of stores located in areas ranging from lower to upper income and will showcase the benefits of a retailer investing in an EMC. Use this information to assess how EMCs might work for your clients and use the statistics as a selling feature. Kevin Stotmeister, president and CEO of Federal Heath Sign Company, will dissect John Bosio Dr. James Kellaris the current SFI research on the economic value of signs. Using two research studies— conducted in 1997 and 2012—Stotmesiter will use case studies and survey results from the two studies to build a strong case for the economic value that signs bring to businesses and the communities in which they operate. These statistics can be used in marketing materials to help sign companies convey the direct impact of signage to end users. The 2012 study also provides a foundation for “Road Signage / Contextual Communication Influence Along Historic Route US 50,” a session offered by University of Cincinnati researchers Dr. Chris Auffrey, associate professor, School of Planning, and Henry Hildebrandt, registered architect and professor, School of Architecture and Design. Sapna Budev Kevin Stotmeister Dawn Jourdan Dr. Charles Taylor STATS • FACTS Manufacturers are expected to add 289,000 jobs in 2014, according to the Manufacturers Alliance for Productivity and Innovation. Manufacturing 86 / ISA REPORT / September 2013

Table of Contents for the Digital Edition of Signs of the Times - September 2013

Signs of the Times - September 2013
Contents
ST Update
Technology Update
Who Uses the Phone Book?
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review - DGS 3D POP store system
Technology Review - KIP C7800 poster printer
Design Matters
New Products
When the Cheering Starts
Enter the ST Intl. Sign Contest!
Starting at the Bottom
LED Lamps for Box/Cabinet Signs
The Aria’s 260-ft. Pylon Sign
Industry News
Advertising index
Editorially speaking

Signs of the Times - September 2013