Signs of the Times - December 2013 - (Page 8)
ST UPDATE
By Steve Aus t
News for a broader perspective
SEGD Design Awards
Ballparks and engineers united
For 26 years, the Society for Experiential Graphic Design (SEGD)
has recognized forward-thinking,
environmental-graphic design through
its Design Awards. Every year, I
eagerly await news of the victors;
the prevailing projects almost unfailingly underscore exciting new
possibilities for outfitting the built
environment with engaging, or even
provocative, signage and graphic
programs that cultivate a strong
sense of place.
All told, from among the approximately 150 submissions, 22 projects
earned recognition from at least one
of the panelists. We selected these
projects because of their compelling
signage. Congratulations to the
winners, and we hope they provide
some inspiration.
Engineering Greatness
So much for the preconception that
government buildings are all function
and no form. The General Services
Administration (GSA), which coordinates the construction of federal
buildings, set the tone with the
construction of the new U.S. Army
Corps of Engineers Federal Center
South facility near Seattle. The GSA
stipulated that the center earn highlevel LEED certification, and its
design reflect the Corps' legacy
of innovative civil-engineering construction. ZGF Architects devised
the airy, expansive building; Sellen
Constructions served as its general
contractor, and Studio SC developed
the program's environmental graphics.
The fabricator, Trade-Marx Inc.
(Seattle), became one of the fabrication finalists based on its bid, and
earned the job through qualifications.
Nic Chavez, who served as TradeMarx's project manager on the job,
outlined several challenges.
"When fabricating signage for
any type of high-end environment,
you're going to have very tight
deadlines and very high standards,"
he said. "For the Corps' Center,
we had very high LEED standards,
which led us to consider new materials, and Studio SC's very ambitious
graphic palette. We had to uphold
those standards."
One such innovative material,
Richlite® paper-based, fiber-composite rigid material, displays the
facility's ADA signage. It's made
from recycled material, and, according
to Chavez, is readily recyclable.
"Richlite costs several times more
than acrylic, but it's rugged as well
as recyclable," he said. "It's not
ideal for every situation, but, when
8 SIGNS OF THE TIMES / DECEMBER 2013 / www.signweb.com
LEED and sustainability are a client's
goals, it's a terrific solution."
Another bold, environmentalgraphic statement involved what
Chavez called the "spine wall" in a
common area. Using wood planks
reclaimed from the Center's previous
facility, Trade-Marx assembled them,
routed nautically related text (construction of rivers, lakes and dams
is central to the Corps' mission,
after all) onto the surface, and then
reassembled the panels onsite.
Trade-Marx also fabricated and
installed a handsome monument
sign at the property's entrance,
using a 36-ft.-long I-beam that was
plasma-cut and installed horizontally
across a concrete base. Professional
photography arranged by Studio SC
reveals that, when the late-afternoon
sun rests low in the sky, the sign's
letters create a remarkable reflection
on the pavement below.
Studio SC and Trade-Marx further
collaborated on a bold entry-foyer
statement that comprises a paintedorange wall that's bedecked with
scrolling-LED screens that convey
engineering and constructionrelated data that reflect the Corps'
work. Trade-Marx also fabricated
½-in.-thick channel letters, with the
ACE logo, "Building Strong," which
were on installed 2.5-in. standoffs.
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - December 2013
Signs of the Times - December 2013
Contents
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Universal Laser’s ILS9.75 and ILS12.75 platform lasers
Technology Review - CET Color’s 500K X-Press flatbed, UV-cure printer
New Products
The Hands Have It
Digital Print Update
The First Neon Sign in America
The USSC Design Awards
Advertising index
Editorially speaking
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