Signs of the Times - July 2016 - (Page 4)

JULY 2016 C O L U M N S & D E PA R T M E N T S 6 editor/analyst ST Update by Steve Aust OBIE award winners, Young muralists in KY, French signage in Quebec 12 Technology Update by Darek Johnson 14 Integrating High-End Effects in Your Design by Dan Wilson Seeing a new side of West Point visitors 16 Vinyl Apps by Steve Aust 22 Strictly Commercial by Francis J. Lestingi 28 Lighting Techniques by Marcus Thielen 34 Moving Message by Bill Dundas 38 Technology Review by Chris and Kathi Morrison 40 Technology Review by Chris and Kathi Morrison 42 Design Matters by Jeff Russ 46 New Products by ST Staff More road rage How to keep carving tools sharp Proper tube-filling techniques Adapting to the media milieu Computerized Cutters' Accu-Form Cyrious software Overheard at ISA Product Showcase: Composite materials 99 Advertising Index 100 Editorially Speaking by Steve Aust Getting experienced ST Ed i tor ia l Ad v is o r y B o a rd Communications Limited (Boston, MA), which engineers, manufactures and installs signage and architectural elements. For more than 30 years, he's managed many notable worldwide projects. Mike Ries joined Advertising Vehicles (Cincinnati, OH) shortly after its launch in 2003. He is a partner in the organization and the resident fleet-graphics expert. His primary roles encompass sales and client consulting. Jill Ayers is creative director at Design360 (New York, NY), a design firm specializing in environmental-graphic, exhibit, print and web design. She served as designer of identification and wayfinding at Two Twelve Assoc. and senior designer of signage and retail branding at Gensler Studio 585. Lawrin Rosen founded his shop, ARTfx Signs (Bloomfield, Vince Cahill, with more than 32 years in the print-technology Jared Smith is the president of bluemedia (Tempe, AZ), a graphics provider that specializes in vehicle and environmental graphics. Bill Dundas, former director/manager of technical and Kevin Stotmeister is president and CEO of Federal Heath Sign LLC (Oceanside, CA). Christina Galgan is the Exterior Branding Manager for John Yarger, the third-generation owner of North American Signs, currently serves on the board of both the ISA and the Signage Foundation. Wendy Moeller, a community planning consultant who runs her own firm, Compass Point Planning (Cincinnati, OH), currently sits on the Signage Foundation's Board of Directors. Teresa Young, president/CEO of Sign Biz Inc., founded the ecosignage.org and schoolofsignarts.com websites. She is a trustee of the American Sign Museum, past chairwoman of the ISA and immediate past chair of the California Sign Assn. field, is the president of VCE Solutions (Waynesboro, PA), a consultancy that provides technical and marketing consulting and planning services for digital and analog printing and digital manufacturing OEMs and user companies. regulatory affairs for the International Sign Association (ISA), currently works as a sign industry consultant and freelance journalist. Walgreens (Deerfield, IL) and serves on the Board of Directors for the ISA. darek.johnson@stmediagroup.com Steve Aust senior associate editor steve.aust@stmediagroup.com Vince Cahill digital technology contributor Creating depth in flat designs Mark Andreasson is the president and founder of Design EDITORIAL Robin Donovan editor-in-chief robin.donovan@stmediagroup.com Darek Johnson senior technology CT), in 1983 with a commitment to artistry and innovation. vince@vcesolutions.com Louis M. Brill technology contributor louisbrill@sbcglobal.net DESIGN & PRODUCTION Jeff Russ senior art director jeff.russ@stmediagroup.com Linda Volz production supervisor linda.volz@stmediagroup.com SALES/MARKETING Murray Kasmenn senior vp/group publisher murray.kasmenn@stmediagroup.com Phone: (770) 578-2577 Steve Duccilli senior vp of content steve.duccilli@stmediagroup.com Sandi Luppert marketing director sandi.luppert@stmediagroup.com Louis Arneberg senior market strategist louis.arneberg@stmediagroup.com Phone: (800) 654-5169 Jim Karwowski senior market strategist jim.karwowski@stmediagroup.com Phone: (630) 474-4038 Karen Jones senior market strategist karen.jones@stmediagroup.com CORPORATE Tedd Swormstedt president Tod Swormstedt American Sign Museum Christine Baloga audience development director Mark Kissling director, book div. CUSTOMER SERVICE Call: (877) 494-0727 Mail to: SOT@halldata.com SIGNS OF THE TIMES (ISSN 0037-5063) is published 12 times annually by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 4212050, Fax: (513) 362-0317. Annual rate for individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2016, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Signs of The Times, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Signs of The Times, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Debbie.Reed@STMediaGroup.com. Subscription Services: P.O. Box 1060, Skokie, IL 60076, Fax: (847) 763-9030. Memberships: Intl. Sign Assn., Alliance for Audited Media, American Business Press, Inc. http://www.ecosignage.org http://www.schoolofsignarts.com

Table of Contents for the Digital Edition of Signs of the Times - July 2016

Signs of the Times - July 2016
Columns & Departments
ST Update
Technology Update
Integrating High-End Effects in Your Design
Vinyl Apps
Strictly Commercial
Lighting Techniques
Moving Message
Technology Review - Computerized Cutters’ Accu-Form
Technology Review - Cyrious software
Design Matters
New Products
Signs that Invite
Horseshoe-Shaped Window Graphics
Driving West
State of the Industry
Returns to Glory
Enter ST’s Vehicle Graphics Contest
Advertising Index
Editorially Speaking

Signs of the Times - July 2016