Signs of the Times - August 2016 - (Page 22)
St r ictly E le c t r i c
By Patti Canady
Brewing Up a Storm
Patti Canady
is the marketing director for Thomas Sign &
Awning Co. (Clearwater,
FL).
Singular signage for a Florida brewpub
T
he local craft beer and brewpub
phenomenon has caught on virtually everywhere in the US. No
longer do Americans simply look
to Milwaukee or St. Louis - or
England or Germany, for that matter
- for their beer. In the Tampa Bay
area, too, craft beers have taken
the region by storm.
Big Storm Brewing, that is. They
opened their first brewpub in 2012,
and surging popularity demanded
an expansion by spring 2015. One
of our sales representatives, Kevin
Hunsicker, observed the construction and took the initiative to stop
in to see if the pub's management
team had already purchased signs.
Thankfully, they hadn't; Kevin
became our point person as the
project progressed.
The Thomas team worked closely
with Big Storm founder Mike Bishop,
CEO Jonathan Golden, and the
owners, father and son Leo J. and
L.J. Govoni. The wanted signage
that would reflect their distinctive
brews and stand as community
landmarks. As we discussed concepts with them, our design staff
devised a large beer mug as the
Thomas Sign & Awning Co. (Clearwater, FL) fabricated this handsome pole sign for
Tampa's Big Storm Brewing Co. Details such as lighthouse windows and lightning
bolts add to its character, and the dynamic-digital sign creates a powerful sales tool.
sign's focal point using CorelDRAW
X6. Instead, Golden suggested the
signage better represent the Big
Storm name. With this suggestion,
we developed the lighthouse concept
that would anchor Big Storm's
signage. We added a polycarbonate
railing that encircles the lighthouse,
as well as lighted windows to
enrich its authenticity.
(Above) A mock-up of the design that followed Big Storm
CEO Jonathan Golden's suggestion of signage that reinforces
its name. (Right) The shop built the lighthouse's outer skin
from 0.090-in.-thick aluminum formed on a Roper Whitney
Kombi autobrake CNC machine.
22 SIGNS OF THE TIMES August 2016
From the ground up
To create a foundation for the 25-ft.tall sign, we roughed out a 3-ft.wide, 12-ft.-deep base with an auger.
We fortified the sign's footing with
rebar before pouring concrete, and
then installed baseplates and anchor
bolts for securing components.
There may be a "Big Storm Brewing,"
but this sign isn't going anywhere;
Table of Contents for the Digital Edition of Signs of the Times - August 2016
Signs of the Times - August 2016
Contents
ST Update
Technology Update
Why You Should Invest in a Color-Management Device
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Epson SureColor S80600
Technology Review - The AXYZ Trident
Shop Ops
Sign Museum News
New Products
Digging Deep
Writing on the Wall
Dostoevsky and the Crane Truck
Penn State Study Assesses Font Legibility
A Crossroads Celebration
Advertising Index
Editorially Speaking
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