Signs of the Times - September 2016 - 46
T h e Mo v ing M e s s a g e
of vehicles. This system may also
help bolster various public agencies'
analyses of typical traffic volume
patterns during specific times of
day. A related Cloudian project plans
to conduct trials of similar, real-time
advertising based on analyzing
human behaviors in public spaces
such as shopping malls and tourist
sites. So don't be too surprised if,
in the brave new world of the future,
when you stop to rest on a bench
at your local mall, a nearby digital
screen begins to cycle ads for foot
powder and massages.
Promoting human connections
In 1953, sociologist Robert Nisbet
published his seminal book "The
Quest for Community," which
posits that the rise of the powerful
modern state has eroded traditional
sources of community including
the family, the neighborhood, the
church or the craftsman's guild.
Figure 3: Digital signage also serves to bring communities together during
times of crisis.
Hence, the author holds that human alienation and loneliness
inevitably result from this modern
disconnection of individuals from
the larger community.
Nisbet's theory relates strongly to
the role that digital signage plays
in helping people feel a greater
sense of solidarity with the society
at large. In this vein, Clear Channel
Outdoor's recent #OrlandoStrong
billboard campaign (Figure 3) promoted public unity in the wake
of the Orlando nightclub massacre
in June.
Sign professionals understand
that some community leaders
inevitably will continue to harbor
strong, anti-sign biases. But the
outpouring of support for community campaigns such as this makes
it difficult to deny the positive
potential of signs. American cities
and their public organizations are
showing greater awareness of this
possibility as digital signage continues to enhance the traditional
value of visual communications. n
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SIGNS OF THE TIMES September 2016
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Table of Contents for the Digital Edition of Signs of the Times - September 2016
Signs of the Times - September 2016
Contents
ST Update
Technology Update
Best Practices for Wide-Format Design
Vinyl Apps
Strictly Commercial
Lighting Techniques
Moving Message
Technology Review
Technology Review
Design Matters
New Products
The 2016 Vehicle Graphics Contest
Sign Franchises Step Up Their Status
An LED Lamp Should Last … How Long?
Advertising Index
Editorially Speaking
Signs of the Times - September 2016 - Intro
Signs of the Times - September 2016 - CT1
Signs of the Times - September 2016 - CT2
Signs of the Times - September 2016 - Signs of the Times - September 2016
Signs of the Times - September 2016 - IBD_L
Signs of the Times - September 2016 - BD
Signs of the Times - September 2016 - Cover2
Signs of the Times - September 2016 - 1
Signs of the Times - September 2016 - Contents
Signs of the Times - September 2016 - 3
Signs of the Times - September 2016 - 4
Signs of the Times - September 2016 - 5
Signs of the Times - September 2016 - 6
Signs of the Times - September 2016 - 7
Signs of the Times - September 2016 - ST Update
Signs of the Times - September 2016 - 9
Signs of the Times - September 2016 - 10
Signs of the Times - September 2016 - 11
Signs of the Times - September 2016 - 12
Signs of the Times - September 2016 - 13
Signs of the Times - September 2016 - Technology Update
Signs of the Times - September 2016 - 15
Signs of the Times - September 2016 - Best Practices for Wide-Format Design
Signs of the Times - September 2016 - 17
Signs of the Times - September 2016 - Vinyl Apps
Signs of the Times - September 2016 - 19
Signs of the Times - September 2016 - 20
Signs of the Times - September 2016 - 21
Signs of the Times - September 2016 - 22
Signs of the Times - September 2016 - 23
Signs of the Times - September 2016 - Strictly Commercial
Signs of the Times - September 2016 - 25
Signs of the Times - September 2016 - 26
Signs of the Times - September 2016 - 27
Signs of the Times - September 2016 - 28
Signs of the Times - September 2016 - 29
Signs of the Times - September 2016 - 30
Signs of the Times - September 2016 - 31
Signs of the Times - September 2016 - 32
Signs of the Times - September 2016 - 33
Signs of the Times - September 2016 - Lighting Techniques
Signs of the Times - September 2016 - 35
Signs of the Times - September 2016 - 36
Signs of the Times - September 2016 - 37
Signs of the Times - September 2016 - 38
Signs of the Times - September 2016 - 39
Signs of the Times - September 2016 - 40
Signs of the Times - September 2016 - 41
Signs of the Times - September 2016 - Moving Message
Signs of the Times - September 2016 - 43
Signs of the Times - September 2016 - 44
Signs of the Times - September 2016 - 45
Signs of the Times - September 2016 - 46
Signs of the Times - September 2016 - 47
Signs of the Times - September 2016 - Technology Review
Signs of the Times - September 2016 - 49
Signs of the Times - September 2016 - Technology Review
Signs of the Times - September 2016 - 51
Signs of the Times - September 2016 - Design Matters
Signs of the Times - September 2016 - 53
Signs of the Times - September 2016 - 54
Signs of the Times - September 2016 - 55
Signs of the Times - September 2016 - New Products
Signs of the Times - September 2016 - 57
Signs of the Times - September 2016 - 58
Signs of the Times - September 2016 - 59
Signs of the Times - September 2016 - 60
Signs of the Times - September 2016 - 61
Signs of the Times - September 2016 - 62
Signs of the Times - September 2016 - 63
Signs of the Times - September 2016 - 64
Signs of the Times - September 2016 - 65
Signs of the Times - September 2016 - 66
Signs of the Times - September 2016 - 67
Signs of the Times - September 2016 - 68
Signs of the Times - September 2016 - The 2016 Vehicle Graphics Contest
Signs of the Times - September 2016 - 70
Signs of the Times - September 2016 - 71
Signs of the Times - September 2016 - 72
Signs of the Times - September 2016 - 73
Signs of the Times - September 2016 - 74
Signs of the Times - September 2016 - 75
Signs of the Times - September 2016 - 76
Signs of the Times - September 2016 - 77
Signs of the Times - September 2016 - 78
Signs of the Times - September 2016 - 79
Signs of the Times - September 2016 - 80
Signs of the Times - September 2016 - 81
Signs of the Times - September 2016 - 82
Signs of the Times - September 2016 - 83
Signs of the Times - September 2016 - 84
Signs of the Times - September 2016 - 85
Signs of the Times - September 2016 - 86
Signs of the Times - September 2016 - 87
Signs of the Times - September 2016 - Sign Franchises Step Up Their Status
Signs of the Times - September 2016 - 89
Signs of the Times - September 2016 - An LED Lamp Should Last … How Long?
Signs of the Times - September 2016 - 91
Signs of the Times - September 2016 - 92
Signs of the Times - September 2016 - 93
Signs of the Times - September 2016 - 94
Signs of the Times - September 2016 - 95
Signs of the Times - September 2016 - 96
Signs of the Times - September 2016 - 97
Signs of the Times - September 2016 - 98
Signs of the Times - September 2016 - 99
Signs of the Times - September 2016 - 100
Signs of the Times - September 2016 - 101
Signs of the Times - September 2016 - 102
Signs of the Times - September 2016 - 103
Signs of the Times - September 2016 - 104
Signs of the Times - September 2016 - 105
Signs of the Times - September 2016 - 106
Signs of the Times - September 2016 - 107
Signs of the Times - September 2016 - 108
Signs of the Times - September 2016 - 109
Signs of the Times - September 2016 - 110
Signs of the Times - September 2016 - 111
Signs of the Times - September 2016 - 112
Signs of the Times - September 2016 - 113
Signs of the Times - September 2016 - 114
Signs of the Times - September 2016 - 115
Signs of the Times - September 2016 - 116
Signs of the Times - September 2016 - 117
Signs of the Times - September 2016 - 118
Signs of the Times - September 2016 - Advertising Index
Signs of the Times - September 2016 - Editorially Speaking
Signs of the Times - September 2016 - Cover3
Signs of the Times - September 2016 - Cover4
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