Figure 7: Incorporating colorful, digital images of Choctaw handicrafts, this
interior signage is ideally suited for the group's new outpatient clinic.
Figure 8: Signage for each floor of the clinic conforms to a distinctive image.
each floor of the facility. Beadwork
was designated for the first floor,
basketry for the second floor and
wooden handicrafts for the third
floor. All of the objects photographed
were individually produced by
artisans living on the Choctaw
lands. These items thus carried
cultural elements of the Choctaw
Nation throughout this project. The
overhead department signage also
includes secondary translations of
English to Choctaw."
Rising with the tide
Changes in today's healthcare
marketplace have spurred greater
emphasis than ever before on
the various elements influencing
patients' experience and overall
satisfaction. Signage has become
the calling card for progressive
healthcare organizations nationwide, representing a principal
focus in the branding and planning
process for every medical facility,
regardless of size or location. n
SIGNS OF THE TIMES www.signweb.com 77
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Table of Contents for the Digital Edition of Signs of the Times - October 2016