SIMPLY CAPITAL CAPITAL ONE'S LED LIGHTING ENHANCES THE BANKING EXPERIENCE. BY LOUIS M. BRILL PHOTOS BY GILMORE GROUP APITAL One is a diversified bank that offers financial services to small businesses, consumers and commercial clients. The bank recently opened its Manhattan flagship location in Union C 72 SIGNS OF THE TIMES APRIL 2017 Square with a delightful LED wall to both unify its interior banking space and act as a destination beacon to attract and engage pedestrians in visiting that branch. Combining both form and function into a singular presence, Gilmore Group (New York City), an interdisciplinary design, branding and marketing company, enlivened the bank with unique LEDs that draw curious pedestrians and strengthen branding. The scope of the design includes an illuminated brand wall that wraps around ground-floor ATMs, then travels upward to the bank's mezzanine level, covering this second floor wall before surging