Signs of the Times - May 2017 - 12
Willing and Gable
A recent naming rights swap at a professional hockey arena paid major dividends
for Gable, a Baltimore-based sign company.
Last fall, the National Hockey League's
Pittsburgh Penguins inked a 20-year naming
rights agreement with PPG, a Pittsburghbased coatings company, which replaced
the team's former pact with Consol Energy
Inc. (Canonsurg, PA). In short order, the
Penguins needed four Consol Energy signs
removed from the arena's exterior, and PPG required a company to produce and install its PPG Paints Arena signage.
Gable - now in its 37th year of business - scored both contracts. To start, Gable removed the Consol Energy signage just
prior to the announcement of PPG's deal with the Penguins, and later designed, fabricated and installed all four channel
letter signs. The largest sign (550 sq. ft.) was installed above the main entrance on the arena's west façade and contains
RGB LEDs that allow arena officials to modify the colors of "Paints" for holidays and special occasions. The other three signs
mark the north (72.5 sq. ft.), east (238.8 sq. ft.) and south (469.9 sq. ft.) façades of the arena.
Westfield Corp. (Sydney) recently
unveiled 450 modern digital media
screens at 17 retail locations across
the US. The 75-in., eye-level signage
incorporates audio and high-definition video to track the demographics
and quantity of passersby. The screens
measure an individual's reaction to
the signage as well as the individual's
dwell time in front of the screen.
SIGNS OF THE TIMES