FEATURES MAY 2017 | VOLU M E 239 | N U M B ER 5 30 HOW TO BE HOSPITABLE BY ROBIN DONOVAN Hotel signs beckon guests, attract tourists and can become local landmarks. 36 SIGNS WIN IN A ROUTE BY MARK KISSLING Dimensional signs broaden offerings and sales margins. 42 30 42 SUBCONTRACTING ELECTRIC SIGNAGE BY DAREK JOHNSON The good, the bad and the ugly. 48 STRICTLY COMMERCIAL: BIG CAT COMIN' AT YOU BY MIKE BETHUNE Sandblasting and carving a dimensional high school football stadium sign. 48 2 SIGNS OF THE TIMES MAY 2017