Signs of the Times - May 2017 - 30

HOW TO BE
HOSPITABLE
HOTEL SIGNS BECKON GUESTS, ATTRACT TOURISTS
AND CAN BECOME LOCAL LANDMARKS.
BY ROBIN DONOVAN

EDITOR-IN-CHIEF

OSEMITE park
rangers were
confused. The
sign that always
greeted guests
of the park's
well-known
Ahwahnee Hotel had disappeared
from its usual perch. The circleshaped, Art Deco-style metal sign,
mounted atop a stone wall was "a
part of the park's historic fabric," the
Park Service's Scott Gediman told
SFGate.com in late February 2016.
The sign was set to be switched out
due to an upcoming name change
when it mysteriously disappeared.

Y

30

SIGNS OF THE TIMES

MAY 2017

Despite a weeks-long investigation,
the sign hadn't resurfaced by April, so
park officials offered a $1,000 reward
for its safe return, no questions asked.
But the reward was left unclaimed.
A single line from a follow-up
story on SFGate.com says it all:
"Whoever took it came prepared,
because the sign was bolted down
and would have required tools to
pry free."
(Anyone?)
CRAFTING AN IDENTITY
Not every sign starts out as a masterpiece, and not every location is an
instant icon in the way that Yosemite's

historic lodging has been. According to Australian designer Hilary
Lancaster, sometimes you have to
make something out of, well, very
little. Lancaster founded the Londonbased Fusion Interiors Group (FIG),
providing design services to clients
in hospitality, retail and corporate
settings.
Last September, FIG completed a
sleek design for Amsterdam's Urban
Lodge Hotel. The design concept
marries a contemporary urban feel
with a rustic lodge, yielding a minimalist lobby that features poured
concrete, reclaimed wood and a
spate of signage.


http://www.SFGate.com http://www.SFGate.com

Table of Contents for the Digital Edition of Signs of the Times - May 2017

Signs of the Times - May 2017
Contents
From the Editor
St Update
At Large
Technology Review
Leds + Lighting
Vehicles + Vinyl
How to Be Hospitable
Signs Win in a Route
Subcontracting Electric Signage
Strictly Commercial: Big Cat Comin’ at You
New Products
Advertising Index
Last Look
Signs of the Times - May 2017 - Intro
Signs of the Times - May 2017 - BB1
Signs of the Times - May 2017 - BB2
Signs of the Times - May 2017 - Signs of the Times - May 2017
Signs of the Times - May 2017 - BD_L
Signs of the Times - May 2017 - BD
Signs of the Times - May 2017 - Cover2
Signs of the Times - May 2017 - 1
Signs of the Times - May 2017 - Contents
Signs of the Times - May 2017 - 3
Signs of the Times - May 2017 - 4
Signs of the Times - May 2017 - 5
Signs of the Times - May 2017 - 6
Signs of the Times - May 2017 - 7
Signs of the Times - May 2017 - From the Editor
Signs of the Times - May 2017 - 9
Signs of the Times - May 2017 - St Update
Signs of the Times - May 2017 - 11
Signs of the Times - May 2017 - 12
Signs of the Times - May 2017 - 13
Signs of the Times - May 2017 - 14
Signs of the Times - May 2017 - 15
Signs of the Times - May 2017 - 16
Signs of the Times - May 2017 - 17
Signs of the Times - May 2017 - At Large
Signs of the Times - May 2017 - 19
Signs of the Times - May 2017 - 20
Signs of the Times - May 2017 - 21
Signs of the Times - May 2017 - Technology Review
Signs of the Times - May 2017 - 23
Signs of the Times - May 2017 - Leds + Lighting
Signs of the Times - May 2017 - 25
Signs of the Times - May 2017 - Vehicles + Vinyl
Signs of the Times - May 2017 - 27
Signs of the Times - May 2017 - 28
Signs of the Times - May 2017 - 29
Signs of the Times - May 2017 - How to Be Hospitable
Signs of the Times - May 2017 - 31
Signs of the Times - May 2017 - 32
Signs of the Times - May 2017 - 33
Signs of the Times - May 2017 - 34
Signs of the Times - May 2017 - 35
Signs of the Times - May 2017 - Signs Win in a Route
Signs of the Times - May 2017 - 37
Signs of the Times - May 2017 - 38
Signs of the Times - May 2017 - 39
Signs of the Times - May 2017 - 40
Signs of the Times - May 2017 - 41
Signs of the Times - May 2017 - Subcontracting Electric Signage
Signs of the Times - May 2017 - 43
Signs of the Times - May 2017 - 44
Signs of the Times - May 2017 - 45
Signs of the Times - May 2017 - 46
Signs of the Times - May 2017 - 47
Signs of the Times - May 2017 - Strictly Commercial: Big Cat Comin’ at You
Signs of the Times - May 2017 - 49
Signs of the Times - May 2017 - 50
Signs of the Times - May 2017 - 51
Signs of the Times - May 2017 - 52
Signs of the Times - May 2017 - 53
Signs of the Times - May 2017 - New Products
Signs of the Times - May 2017 - 55
Signs of the Times - May 2017 - 56
Signs of the Times - May 2017 - 57
Signs of the Times - May 2017 - 58
Signs of the Times - May 2017 - 59
Signs of the Times - May 2017 - 60
Signs of the Times - May 2017 - 61
Signs of the Times - May 2017 - 62
Signs of the Times - May 2017 - 63
Signs of the Times - May 2017 - 64
Signs of the Times - May 2017 - 65
Signs of the Times - May 2017 - 66
Signs of the Times - May 2017 - 67
Signs of the Times - May 2017 - 68
Signs of the Times - May 2017 - 69
Signs of the Times - May 2017 - 70
Signs of the Times - May 2017 - 71
Signs of the Times - May 2017 - 72
Signs of the Times - May 2017 - 73
Signs of the Times - May 2017 - 74
Signs of the Times - May 2017 - 75
Signs of the Times - May 2017 - 76
Signs of the Times - May 2017 - 77
Signs of the Times - May 2017 - 78
Signs of the Times - May 2017 - 79
Signs of the Times - May 2017 - 80
Signs of the Times - May 2017 - 81
Signs of the Times - May 2017 - 82
Signs of the Times - May 2017 - Advertising Index
Signs of the Times - May 2017 - Last Look
Signs of the Times - May 2017 - Cover3
Signs of the Times - May 2017 - Cover4
http://www.nxtbook.com/nxtbooks/STMG/sott_201802
http://www.nxtbook.com/nxtbooks/STMG/sott_201801
http://www.nxtbook.com/nxtbooks/STMG/sott_201712
http://www.nxtbook.com/nxtbooks/STMG/sott_201711
http://www.nxtbook.com/nxtbooks/STMG/sott_201710
http://www.nxtbook.com/nxtbooks/STMG/sott_201709
http://www.nxtbook.com/nxtbooks/STMG/sott_201708
http://www.nxtbook.com/nxtbooks/STMG/sott_201707
http://www.nxtbook.com/nxtbooks/STMG/sott_201706
http://www.nxtbook.com/nxtbooks/STMG/sott_201705
http://www.nxtbook.com/nxtbooks/STMG/sott_201704
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
http://www.nxtbook.com/nxtbooks/STMG/sott_201703
http://www.nxtbook.com/nxtbooks/STMG/sott_201702
http://www.nxtbook.com/nxtbooks/STMG/sott_201701
http://www.nxtbook.com/nxtbooks/STMG/sott_201612
http://www.nxtbook.com/nxtbooks/STMG/sott_201611
http://www.nxtbook.com/nxtbooks/STMG/sott_201610
http://www.nxtbook.com/nxtbooks/STMG/sott_201609
http://www.nxtbook.com/nxtbooks/STMG/sott_201608
http://www.nxtbook.com/nxtbooks/STMG/sott_201607
http://www.nxtbook.com/nxtbooks/STMG/sott_201606
http://www.nxtbook.com/nxtbooks/STMG/sott_201605
http://www.nxtbook.com/nxtbooks/STMG/sott_201604
http://www.nxtbook.com/nxtbooks/STMG/sott_201603
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
http://www.nxtbook.com/nxtbooks/STMG/sott_201602
http://www.nxtbook.com/nxtbooks/STMG/sott_201601
http://www.nxtbook.com/nxtbooks/STMG/sott_201512
http://www.nxtbook.com/nxtbooks/STMG/sott_201511
http://www.nxtbook.com/nxtbooks/STMG/sott_201510
http://www.nxtbook.com/nxtbooks/STMG/sott_201509
http://www.nxtbook.com/nxtbooks/STMG/sott_201508
http://www.nxtbook.com/nxtbooks/STMG/sott_201507
http://www.nxtbook.com/nxtbooks/STMG/sott_201506
http://www.nxtbook.com/nxtbooks/STMG/sott_201505
http://www.nxtbook.com/nxtbooks/STMG/sott_201504
http://www.nxtbook.com/nxtbooks/STMG/sott_201503
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
http://www.nxtbook.com/nxtbooks/STMG/sott_201502
http://www.nxtbook.com/nxtbooks/STMG/sott_201501
http://www.nxtbook.com/nxtbooks/STMG/sott_201412
http://www.nxtbook.com/nxtbooks/STMG/sott_201411
http://www.nxtbook.com/nxtbooks/STMG/sott_201410
http://www.nxtbook.com/nxtbooks/STMG/sott_201409
http://www.nxtbook.com/nxtbooks/STMG/sott_201408
http://www.nxtbook.com/nxtbooks/STMG/sott_201407
http://www.nxtbook.com/nxtbooks/STMG/sott_201406
http://www.nxtbook.com/nxtbooks/STMG/sott_201405
http://www.nxtbook.com/nxtbooks/STMG/sott_201404
http://www.nxtbook.com/nxtbooks/STMG/sott_201403
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
http://www.nxtbook.com/nxtbooks/STMG/sott_201402
http://www.nxtbook.com/nxtbooks/STMG/sott_201401
http://www.nxtbook.com/nxtbooks/STMG/sott_201312
http://www.nxtbook.com/nxtbooks/STMG/sott_201311
http://www.nxtbook.com/nxtbooks/STMG/sott_201310
http://www.nxtbook.com/nxtbooks/STMG/sott_201309
http://www.nxtbook.com/nxtbooks/STMG/sott_201308
http://www.nxtbook.com/nxtbooks/STMG/sott_201307
http://www.nxtbook.com/nxtbooks/STMG/sott_201306
http://www.nxtbook.com/nxtbooks/STMG/sott_201305
http://www.nxtbook.com/nxtbooks/STMG/sott_201304
http://www.nxtbook.com/nxtbooks/STMG/sott_201303
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
http://www.nxtbook.com/nxtbooks/STMG/sott_201302
http://www.nxtbook.com/nxtbooks/STMG/sott_201301
http://www.nxtbook.com/nxtbooks/STMG/sott_201212
http://www.nxtbook.com/nxtbooks/STMG/sott_201211
http://www.nxtbook.com/nxtbooks/STMG/sott_201210
http://www.nxtbook.com/nxtbooks/STMG/sott_201209
http://www.nxtbook.com/nxtbooks/STMG/sott_201208
http://www.nxtbook.com/nxtbooks/STMG/sott_201207
http://www.nxtbook.com/nxtbooks/STMG/sott_201206
http://www.nxtbook.com/nxtbooks/STMG/sott_201205
http://www.nxtbook.com/nxtbooks/STMG/sott_201204
http://www.nxtbook.com/nxtbooks/STMG/sott_201203
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
http://www.nxtbook.com/nxtbooks/STMG/sott_201202
http://www.nxtbook.com/nxtbooks/STMG/sott_201201
http://www.nxtbookMEDIA.com