Signs of the Times - May 2017 - 30
HOW TO BE
HOTEL SIGNS BECKON GUESTS, ATTRACT TOURISTS
AND CAN BECOME LOCAL LANDMARKS.
BY ROBIN DONOVAN
sign that always
of the park's
Ahwahnee Hotel had disappeared
from its usual perch. The circleshaped, Art Deco-style metal sign,
mounted atop a stone wall was "a
part of the park's historic fabric," the
Park Service's Scott Gediman told
SFGate.com in late February 2016.
The sign was set to be switched out
due to an upcoming name change
when it mysteriously disappeared.
SIGNS OF THE TIMES
Despite a weeks-long investigation,
the sign hadn't resurfaced by April, so
park officials offered a $1,000 reward
for its safe return, no questions asked.
But the reward was left unclaimed.
A single line from a follow-up
story on SFGate.com says it all:
"Whoever took it came prepared,
because the sign was bolted down
and would have required tools to
CRAFTING AN IDENTITY
Not every sign starts out as a masterpiece, and not every location is an
instant icon in the way that Yosemite's
historic lodging has been. According to Australian designer Hilary
Lancaster, sometimes you have to
make something out of, well, very
little. Lancaster founded the Londonbased Fusion Interiors Group (FIG),
providing design services to clients
in hospitality, retail and corporate
Last September, FIG completed a
sleek design for Amsterdam's Urban
Lodge Hotel. The design concept
marries a contemporary urban feel
with a rustic lodge, yielding a minimalist lobby that features poured
concrete, reclaimed wood and a
spate of signage.