Signs of the Times - May 2017 - 32

letters at The County Hotel in Newcastle upon Tyne. Built in 1874, the
Victorian structure sits just opposite
the city's main train station. Its
original letters had been affixed to
the building's stone façade with
wrought-iron rails. When it became
part of a chain, it was subject to
the new brand's "standard signage,"
Nattrass said. And when the hotel
changed hands yet again, the new
owners wanted the new lettering to
be true to the original.
have to be expensive," Lancaster
said. "It's just creativity in how you
use them. If you can find [reclaimed
wood] in crates for your vegetables
delivered to fruit stores, it costs nothing.
You put it on a wall and suddenly it
looks amazing."
TIMING CHALLENGES
Beyond materials, the primary challenge posed by hotels is not so different from that in any signage project:
timing, timing, timing. For example,
hotel wayfinding signage may not
be difficult to produce, but large
quantities of wayfinding can be a
challenge to install, particularly with
tight deadlines.
32

SIGNS OF THE TIMES

MAY 2017

"If they want you to do the room
plaques and you've got a hotel with
300, 400 rooms, you're going to be
doing a lot of walking around," said
Coltun.
Still, these projects can net healthy
profits. Lancaster said that hotel signage need not stop with the venue
itself; affiliated restaurants are often
in need of signage themselves, along
with printed graphics, like menus.
But beware underbidding on these
projects, as layers of approvals required by developers, designers,
general managers and the like can
extend timelines.
That was the case for Nattrass when
he installed illuminated channel

RESOLVING DISPUTES
The trouble was, there was some
disagreement about the letters' placement. Each existing railing had a
small, wrought-iron detail exactly in
its center. Nattrass knew it wouldn't
work to space the words "County"
and "Hotel" with the detail in the
middle, but that was exactly what
the client wanted. "We had to advise
them without being too forceful
and telling them, 'This won't work,'
basically," he said. "It was to do with
the fact that the building is a perfect
mirror of itself and [with] the one
word being longer than the other ...
We had to center the sign on the railing and then split the difference from
the center of the building. And we had



Table of Contents for the Digital Edition of Signs of the Times - May 2017

Signs of the Times - May 2017
Contents
From the Editor
St Update
At Large
Technology Review
Leds + Lighting
Vehicles + Vinyl
How to Be Hospitable
Signs Win in a Route
Subcontracting Electric Signage
Strictly Commercial: Big Cat Comin’ at You
New Products
Advertising Index
Last Look
Signs of the Times - May 2017 - Intro
Signs of the Times - May 2017 - BB1
Signs of the Times - May 2017 - BB2
Signs of the Times - May 2017 - Signs of the Times - May 2017
Signs of the Times - May 2017 - BD_L
Signs of the Times - May 2017 - BD
Signs of the Times - May 2017 - Cover2
Signs of the Times - May 2017 - 1
Signs of the Times - May 2017 - Contents
Signs of the Times - May 2017 - 3
Signs of the Times - May 2017 - 4
Signs of the Times - May 2017 - 5
Signs of the Times - May 2017 - 6
Signs of the Times - May 2017 - 7
Signs of the Times - May 2017 - From the Editor
Signs of the Times - May 2017 - 9
Signs of the Times - May 2017 - St Update
Signs of the Times - May 2017 - 11
Signs of the Times - May 2017 - 12
Signs of the Times - May 2017 - 13
Signs of the Times - May 2017 - 14
Signs of the Times - May 2017 - 15
Signs of the Times - May 2017 - 16
Signs of the Times - May 2017 - 17
Signs of the Times - May 2017 - At Large
Signs of the Times - May 2017 - 19
Signs of the Times - May 2017 - 20
Signs of the Times - May 2017 - 21
Signs of the Times - May 2017 - Technology Review
Signs of the Times - May 2017 - 23
Signs of the Times - May 2017 - Leds + Lighting
Signs of the Times - May 2017 - 25
Signs of the Times - May 2017 - Vehicles + Vinyl
Signs of the Times - May 2017 - 27
Signs of the Times - May 2017 - 28
Signs of the Times - May 2017 - 29
Signs of the Times - May 2017 - How to Be Hospitable
Signs of the Times - May 2017 - 31
Signs of the Times - May 2017 - 32
Signs of the Times - May 2017 - 33
Signs of the Times - May 2017 - 34
Signs of the Times - May 2017 - 35
Signs of the Times - May 2017 - Signs Win in a Route
Signs of the Times - May 2017 - 37
Signs of the Times - May 2017 - 38
Signs of the Times - May 2017 - 39
Signs of the Times - May 2017 - 40
Signs of the Times - May 2017 - 41
Signs of the Times - May 2017 - Subcontracting Electric Signage
Signs of the Times - May 2017 - 43
Signs of the Times - May 2017 - 44
Signs of the Times - May 2017 - 45
Signs of the Times - May 2017 - 46
Signs of the Times - May 2017 - 47
Signs of the Times - May 2017 - Strictly Commercial: Big Cat Comin’ at You
Signs of the Times - May 2017 - 49
Signs of the Times - May 2017 - 50
Signs of the Times - May 2017 - 51
Signs of the Times - May 2017 - 52
Signs of the Times - May 2017 - 53
Signs of the Times - May 2017 - New Products
Signs of the Times - May 2017 - 55
Signs of the Times - May 2017 - 56
Signs of the Times - May 2017 - 57
Signs of the Times - May 2017 - 58
Signs of the Times - May 2017 - 59
Signs of the Times - May 2017 - 60
Signs of the Times - May 2017 - 61
Signs of the Times - May 2017 - 62
Signs of the Times - May 2017 - 63
Signs of the Times - May 2017 - 64
Signs of the Times - May 2017 - 65
Signs of the Times - May 2017 - 66
Signs of the Times - May 2017 - 67
Signs of the Times - May 2017 - 68
Signs of the Times - May 2017 - 69
Signs of the Times - May 2017 - 70
Signs of the Times - May 2017 - 71
Signs of the Times - May 2017 - 72
Signs of the Times - May 2017 - 73
Signs of the Times - May 2017 - 74
Signs of the Times - May 2017 - 75
Signs of the Times - May 2017 - 76
Signs of the Times - May 2017 - 77
Signs of the Times - May 2017 - 78
Signs of the Times - May 2017 - 79
Signs of the Times - May 2017 - 80
Signs of the Times - May 2017 - 81
Signs of the Times - May 2017 - 82
Signs of the Times - May 2017 - Advertising Index
Signs of the Times - May 2017 - Last Look
Signs of the Times - May 2017 - Cover3
Signs of the Times - May 2017 - Cover4
http://www.nxtbook.com/nxtbooks/STMG/sott_201802
http://www.nxtbook.com/nxtbooks/STMG/sott_201801
http://www.nxtbook.com/nxtbooks/STMG/sott_201712
http://www.nxtbook.com/nxtbooks/STMG/sott_201711
http://www.nxtbook.com/nxtbooks/STMG/sott_201710
http://www.nxtbook.com/nxtbooks/STMG/sott_201709
http://www.nxtbook.com/nxtbooks/STMG/sott_201708
http://www.nxtbook.com/nxtbooks/STMG/sott_201707
http://www.nxtbook.com/nxtbooks/STMG/sott_201706
http://www.nxtbook.com/nxtbooks/STMG/sott_201705
http://www.nxtbook.com/nxtbooks/STMG/sott_201704
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
http://www.nxtbook.com/nxtbooks/STMG/sott_201703
http://www.nxtbook.com/nxtbooks/STMG/sott_201702
http://www.nxtbook.com/nxtbooks/STMG/sott_201701
http://www.nxtbook.com/nxtbooks/STMG/sott_201612
http://www.nxtbook.com/nxtbooks/STMG/sott_201611
http://www.nxtbook.com/nxtbooks/STMG/sott_201610
http://www.nxtbook.com/nxtbooks/STMG/sott_201609
http://www.nxtbook.com/nxtbooks/STMG/sott_201608
http://www.nxtbook.com/nxtbooks/STMG/sott_201607
http://www.nxtbook.com/nxtbooks/STMG/sott_201606
http://www.nxtbook.com/nxtbooks/STMG/sott_201605
http://www.nxtbook.com/nxtbooks/STMG/sott_201604
http://www.nxtbook.com/nxtbooks/STMG/sott_201603
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
http://www.nxtbook.com/nxtbooks/STMG/sott_201602
http://www.nxtbook.com/nxtbooks/STMG/sott_201601
http://www.nxtbook.com/nxtbooks/STMG/sott_201512
http://www.nxtbook.com/nxtbooks/STMG/sott_201511
http://www.nxtbook.com/nxtbooks/STMG/sott_201510
http://www.nxtbook.com/nxtbooks/STMG/sott_201509
http://www.nxtbook.com/nxtbooks/STMG/sott_201508
http://www.nxtbook.com/nxtbooks/STMG/sott_201507
http://www.nxtbook.com/nxtbooks/STMG/sott_201506
http://www.nxtbook.com/nxtbooks/STMG/sott_201505
http://www.nxtbook.com/nxtbooks/STMG/sott_201504
http://www.nxtbook.com/nxtbooks/STMG/sott_201503
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
http://www.nxtbook.com/nxtbooks/STMG/sott_201502
http://www.nxtbook.com/nxtbooks/STMG/sott_201501
http://www.nxtbook.com/nxtbooks/STMG/sott_201412
http://www.nxtbook.com/nxtbooks/STMG/sott_201411
http://www.nxtbook.com/nxtbooks/STMG/sott_201410
http://www.nxtbook.com/nxtbooks/STMG/sott_201409
http://www.nxtbook.com/nxtbooks/STMG/sott_201408
http://www.nxtbook.com/nxtbooks/STMG/sott_201407
http://www.nxtbook.com/nxtbooks/STMG/sott_201406
http://www.nxtbook.com/nxtbooks/STMG/sott_201405
http://www.nxtbook.com/nxtbooks/STMG/sott_201404
http://www.nxtbook.com/nxtbooks/STMG/sott_201403
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
http://www.nxtbook.com/nxtbooks/STMG/sott_201402
http://www.nxtbook.com/nxtbooks/STMG/sott_201401
http://www.nxtbook.com/nxtbooks/STMG/sott_201312
http://www.nxtbook.com/nxtbooks/STMG/sott_201311
http://www.nxtbook.com/nxtbooks/STMG/sott_201310
http://www.nxtbook.com/nxtbooks/STMG/sott_201309
http://www.nxtbook.com/nxtbooks/STMG/sott_201308
http://www.nxtbook.com/nxtbooks/STMG/sott_201307
http://www.nxtbook.com/nxtbooks/STMG/sott_201306
http://www.nxtbook.com/nxtbooks/STMG/sott_201305
http://www.nxtbook.com/nxtbooks/STMG/sott_201304
http://www.nxtbook.com/nxtbooks/STMG/sott_201303
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
http://www.nxtbook.com/nxtbooks/STMG/sott_201302
http://www.nxtbook.com/nxtbooks/STMG/sott_201301
http://www.nxtbook.com/nxtbooks/STMG/sott_201212
http://www.nxtbook.com/nxtbooks/STMG/sott_201211
http://www.nxtbook.com/nxtbooks/STMG/sott_201210
http://www.nxtbook.com/nxtbooks/STMG/sott_201209
http://www.nxtbook.com/nxtbooks/STMG/sott_201208
http://www.nxtbook.com/nxtbooks/STMG/sott_201207
http://www.nxtbook.com/nxtbooks/STMG/sott_201206
http://www.nxtbook.com/nxtbooks/STMG/sott_201205
http://www.nxtbook.com/nxtbooks/STMG/sott_201204
http://www.nxtbook.com/nxtbooks/STMG/sott_201203
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
http://www.nxtbook.com/nxtbooks/STMG/sott_201202
http://www.nxtbook.com/nxtbooks/STMG/sott_201201
http://www.nxtbookMEDIA.com