Signs of the Times - May 2017 - 43

PHOTO BY DAREK JOHNSON

as entrepreneurial ideas in action will also pilfer shop
time, staff attention and money. Such assessments are
standard - sensible - considerations that every business
person should make before they invest time and money
in a new proposition.
My point is to question which investment will produce
the most real money at a future date, keeping in mind that
inflation and devaluation will affect the true value of that
future money. However, you'll also want to consider how
shop equipment investments or business expansion
efforts may add to the overall value of your company and
lead to other valuable growth factors. Meaning, like so
many business ventures, it's partly a crapshoot and the
future purchasing power factor of your profits is the only
valid consideration when forecasting investment gains. In
this deliberation, remember that most businesses operate
best - and survive economic downfalls - by offering
diverse products.
SUBCONTRACTING CHANNEL LETTERS
One commercial sign shop notion is to broker channel
letters and electric signs - channel letters being the most
mainstream and easiest to sell, survey, design and install.
Channel letters aren't rocket science, but the process is
meticulous and, as with any venture, there are risks. Once
you enter the electric sign field you're taking on specific
liabilities, most of which can be covered by insurance, but

know that liabilities exist because any electric item can be
hazardous, especially those installed outdoors.
Warren Sciortino, who wholesales channel letters, provided the following guidance for commercial shops that
want to sell channel letters:
* Know your product, and what is necessary to sell, design,
build, install and warranty in the channel letter set. Study
other signs to learn more about types and methods;
* Permits are critical, thus you need to know all the laws
and rules for the area in which the sign will be installed,
and design signs that comply with the local regulations;
* Focus on channel letters because the fabrication and
installations fall within a few basic parameters, whereas
other electric signs may require complex installations,
engineering studies and foundation work;
* Find a reputable channel-letter provider and specify
LED lighting because you'll experience fewer electrical
problems;
* Find a knowledgeable and trustworthy installer (and
determine who is responsible for liabilities);
* Include (sell) a maintenance contract with the sign
(your sub-contracted installer should be able to maintain
the sign).
By now, you know the permit and zoning rules, but the
landlords are also influential, so know their rules, too.
Do they allow direct installation or a raceway method?
SIGNWEB.COM

SIGNS OF THE TIMES

43


http://www.SIGNWEB.COM

Table of Contents for the Digital Edition of Signs of the Times - May 2017

Signs of the Times - May 2017
Contents
From the Editor
St Update
At Large
Technology Review
Leds + Lighting
Vehicles + Vinyl
How to Be Hospitable
Signs Win in a Route
Subcontracting Electric Signage
Strictly Commercial: Big Cat Comin’ at You
New Products
Advertising Index
Last Look
Signs of the Times - May 2017 - Intro
Signs of the Times - May 2017 - BB1
Signs of the Times - May 2017 - BB2
Signs of the Times - May 2017 - Signs of the Times - May 2017
Signs of the Times - May 2017 - BD_L
Signs of the Times - May 2017 - BD
Signs of the Times - May 2017 - Cover2
Signs of the Times - May 2017 - 1
Signs of the Times - May 2017 - Contents
Signs of the Times - May 2017 - 3
Signs of the Times - May 2017 - 4
Signs of the Times - May 2017 - 5
Signs of the Times - May 2017 - 6
Signs of the Times - May 2017 - 7
Signs of the Times - May 2017 - From the Editor
Signs of the Times - May 2017 - 9
Signs of the Times - May 2017 - St Update
Signs of the Times - May 2017 - 11
Signs of the Times - May 2017 - 12
Signs of the Times - May 2017 - 13
Signs of the Times - May 2017 - 14
Signs of the Times - May 2017 - 15
Signs of the Times - May 2017 - 16
Signs of the Times - May 2017 - 17
Signs of the Times - May 2017 - At Large
Signs of the Times - May 2017 - 19
Signs of the Times - May 2017 - 20
Signs of the Times - May 2017 - 21
Signs of the Times - May 2017 - Technology Review
Signs of the Times - May 2017 - 23
Signs of the Times - May 2017 - Leds + Lighting
Signs of the Times - May 2017 - 25
Signs of the Times - May 2017 - Vehicles + Vinyl
Signs of the Times - May 2017 - 27
Signs of the Times - May 2017 - 28
Signs of the Times - May 2017 - 29
Signs of the Times - May 2017 - How to Be Hospitable
Signs of the Times - May 2017 - 31
Signs of the Times - May 2017 - 32
Signs of the Times - May 2017 - 33
Signs of the Times - May 2017 - 34
Signs of the Times - May 2017 - 35
Signs of the Times - May 2017 - Signs Win in a Route
Signs of the Times - May 2017 - 37
Signs of the Times - May 2017 - 38
Signs of the Times - May 2017 - 39
Signs of the Times - May 2017 - 40
Signs of the Times - May 2017 - 41
Signs of the Times - May 2017 - Subcontracting Electric Signage
Signs of the Times - May 2017 - 43
Signs of the Times - May 2017 - 44
Signs of the Times - May 2017 - 45
Signs of the Times - May 2017 - 46
Signs of the Times - May 2017 - 47
Signs of the Times - May 2017 - Strictly Commercial: Big Cat Comin’ at You
Signs of the Times - May 2017 - 49
Signs of the Times - May 2017 - 50
Signs of the Times - May 2017 - 51
Signs of the Times - May 2017 - 52
Signs of the Times - May 2017 - 53
Signs of the Times - May 2017 - New Products
Signs of the Times - May 2017 - 55
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Signs of the Times - May 2017 - 80
Signs of the Times - May 2017 - 81
Signs of the Times - May 2017 - 82
Signs of the Times - May 2017 - Advertising Index
Signs of the Times - May 2017 - Last Look
Signs of the Times - May 2017 - Cover3
Signs of the Times - May 2017 - Cover4
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