BY JEFF RUSS SR. ART DIRECTOR GOOGIE NIGHTS The Blue Swallow Motel (Tucumcari, NM) has beckoned weary Route 66 travelers since 1939. With the promise of TV and "100% refrigerated air," its googie-style sign is at once nostalgic and timeless. ■ 84 SIGNS OF THE TIMES MAY 2017 PHOTO BY NICK FOX