Signs of the Times - June 2017 - 36

INDUSTRY TRENDS
The International Sign Association

JUNE 2017 EDITION

Solutions for a Changing Workforce

There is no doubt that today's workforce is
in the midst of change. Older workers are
retiring. Younger workers bring in new attitudes
-and new expectations. Past ways of
thinking about manufacturing-as dirty and
dead-end jobs-are giving way to a better
understanding of today's realities.
Sign, graphics and visual communications
are changing the way they recruit and train,
as well. Two ISA member companies share
their tips for responding to workforce needs.

Adjusting to a Changing Workforce
There is no doubt that, when it comes to
recruiting today's employees, yesterday's
methods no longer work.
At Ruggles Sign in Versailles, Ky., the approach
has changed, according to Brad Turpin Jr., the
company's organizational development manager.
"We've adjusted how we ask questions during
interviews," Turpin said.
One innovative approach: When considering
two candidates for a project manager position,
both were interviewed at the same time.
"We asked questions and provided different
scenarios," Turpin said. "We got them flustered
pretty easily to see how they would react.
You get to see these two totally opposite
personalities."
The company ended up hiring both because
"we just didn't want to lose either one of them."

It was part of a lengthy process that took six
to eight weeks, "so we had time to think
about how we were going to do it."
The changing interview process includes
personality profiles for each new hire to
ensure that they will fit within Ruggles
Sign's culture.
Finding the right employee-one who will
end up staying on the job for a good while-
is required today. So is finding different
recruiting methods. It means things like
participating in Sign Manufacturing Day as
well as building relationships with area
technical schools. Ruggles Sign may eventually establish a co-op program, if all the
liability issues can be worked out.
No matter where the employees come from,
though, training is expected, Turpin said.
"The sign industry is so custom that we
have a lot of success hiring the right person
and then training them to do things the way
we want them to. It's hard to find someone
experienced in soldering skills, for instance.
One of our main struggles is to find CDL
drivers that also want to work on signs and
can drive our big trucks."
Those who already have a commercial driver's
license are highly sought out and pay can be
an issue. So Ruggles Sign is more likely to
find those who have some CDL training and
then help them finish certification. "We're
investing in our employees for that specific
need," Turpin said.

One other aspect of the changing workforce
is training employees in "soft skills," such as
communication and personal work habits. "I
don't understand why they're not getting it
in school or technical training, but it's a different kind of workforce and they have to be handled differently. Different things motivate
them and we have to be willing to train."

The Power of Referrals
When Steel Art Co. moved its offices to Norwood,
Mass., inviting the public in proved a great way
to introduce itself to the new community. It also
served as a way to let potential employees
know about the work that it does.
Participating in Sign Manufacturing Day has
extended well past serving as a welcome mat.
"We thought it was a good experience for
our own employees," said Gerry Racine, Steel
Art's vice president of human resources.
"They took pride in being able to show off
their work areas a little bit."
Beyond that morale boost, though, the day
laid the groundwork in building a relationship
with the local schools. While Steel Art hasn't
yet made a direct hire, it has led to long-term
relationships. Racine was asked to serve on
an advisory board for a local high school and
has done onsite recruiting at area schools.
The company has its best successes in hiring
new workers through employee referrals,
Racine said. "When people are happy at work,

STATS * FACTS
About 22 percent of skilled manufacturing workers will retire over the next decade, according to research from the Manufacturing Institute and Deloitte.
* * * ISA REPORT / June 2017



Table of Contents for the Digital Edition of Signs of the Times - June 2017

Signs of the Times - June 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Trending Times Square
Smart Surroundings
Digital Sign Manufacturing
Strictly Electric: A Goodman Sign
New Products
Advertising Index
Last Look
Signs of the Times - June 2017 - Intro
Signs of the Times - June 2017 - BB1
Signs of the Times - June 2017 - BB2
Signs of the Times - June 2017 - Signs of the Times - June 2017
Signs of the Times - June 2017 - BD_L
Signs of the Times - June 2017 - BD
Signs of the Times - June 2017 - Cover2
Signs of the Times - June 2017 - 1
Signs of the Times - June 2017 - Contents
Signs of the Times - June 2017 - 3
Signs of the Times - June 2017 - 4
Signs of the Times - June 2017 - 5
Signs of the Times - June 2017 - 6
Signs of the Times - June 2017 - From the Editor
Signs of the Times - June 2017 - 8
Signs of the Times - June 2017 - 9
Signs of the Times - June 2017 - St Update
Signs of the Times - June 2017 - 11
Signs of the Times - June 2017 - 12
Signs of the Times - June 2017 - 13
Signs of the Times - June 2017 - 14
Signs of the Times - June 2017 - 15
Signs of the Times - June 2017 - 16
Signs of the Times - June 2017 - 17
Signs of the Times - June 2017 - At Large
Signs of the Times - June 2017 - 19
Signs of the Times - June 2017 - 20
Signs of the Times - June 2017 - 21
Signs of the Times - June 2017 - Tech Review
Signs of the Times - June 2017 - 23
Signs of the Times - June 2017 - Vehicles + Vinyl
Signs of the Times - June 2017 - 25
Signs of the Times - June 2017 - 26
Signs of the Times - June 2017 - 27
Signs of the Times - June 2017 - Design Matters
Signs of the Times - June 2017 - 29
Signs of the Times - June 2017 - Nuts + Bolts
Signs of the Times - June 2017 - 31
Signs of the Times - June 2017 - 32
Signs of the Times - June 2017 - 33
Signs of the Times - June 2017 - 34
Signs of the Times - June 2017 - 35
Signs of the Times - June 2017 - 36
Signs of the Times - June 2017 - 37
Signs of the Times - June 2017 - Trending Times Square
Signs of the Times - June 2017 - 39
Signs of the Times - June 2017 - 40
Signs of the Times - June 2017 - 41
Signs of the Times - June 2017 - 42
Signs of the Times - June 2017 - 43
Signs of the Times - June 2017 - 44
Signs of the Times - June 2017 - 45
Signs of the Times - June 2017 - 46
Signs of the Times - June 2017 - 47
Signs of the Times - June 2017 - Smart Surroundings
Signs of the Times - June 2017 - 49
Signs of the Times - June 2017 - 50
Signs of the Times - June 2017 - 51
Signs of the Times - June 2017 - Digital Sign Manufacturing
Signs of the Times - June 2017 - 53
Signs of the Times - June 2017 - 54
Signs of the Times - June 2017 - 55
Signs of the Times - June 2017 - 56
Signs of the Times - June 2017 - 57
Signs of the Times - June 2017 - Strictly Electric: A Goodman Sign
Signs of the Times - June 2017 - 59
Signs of the Times - June 2017 - 60
Signs of the Times - June 2017 - 61
Signs of the Times - June 2017 - 62
Signs of the Times - June 2017 - 63
Signs of the Times - June 2017 - New Products
Signs of the Times - June 2017 - 65
Signs of the Times - June 2017 - 66
Signs of the Times - June 2017 - 67
Signs of the Times - June 2017 - 68
Signs of the Times - June 2017 - 69
Signs of the Times - June 2017 - 70
Signs of the Times - June 2017 - 71
Signs of the Times - June 2017 - 72
Signs of the Times - June 2017 - 73
Signs of the Times - June 2017 - 74
Signs of the Times - June 2017 - 75
Signs of the Times - June 2017 - 76
Signs of the Times - June 2017 - 77
Signs of the Times - June 2017 - 78
Signs of the Times - June 2017 - 79
Signs of the Times - June 2017 - 80
Signs of the Times - June 2017 - 81
Signs of the Times - June 2017 - 82
Signs of the Times - June 2017 - 83
Signs of the Times - June 2017 - 84
Signs of the Times - June 2017 - 85
Signs of the Times - June 2017 - 86
Signs of the Times - June 2017 - 87
Signs of the Times - June 2017 - 88
Signs of the Times - June 2017 - 89
Signs of the Times - June 2017 - 90
Signs of the Times - June 2017 - 91
Signs of the Times - June 2017 - 92
Signs of the Times - June 2017 - 93
Signs of the Times - June 2017 - 94
Signs of the Times - June 2017 - 95
Signs of the Times - June 2017 - 96
Signs of the Times - June 2017 - 97
Signs of the Times - June 2017 - 98
Signs of the Times - June 2017 - Advertising Index
Signs of the Times - June 2017 - Last Look
Signs of the Times - June 2017 - Cover3
Signs of the Times - June 2017 - Cover4
http://www.nxtbook.com/nxtbooks/STMG/sott_201802
http://www.nxtbook.com/nxtbooks/STMG/sott_201801
http://www.nxtbook.com/nxtbooks/STMG/sott_201712
http://www.nxtbook.com/nxtbooks/STMG/sott_201711
http://www.nxtbook.com/nxtbooks/STMG/sott_201710
http://www.nxtbook.com/nxtbooks/STMG/sott_201709
http://www.nxtbook.com/nxtbooks/STMG/sott_201708
http://www.nxtbook.com/nxtbooks/STMG/sott_201707
http://www.nxtbook.com/nxtbooks/STMG/sott_201706
http://www.nxtbook.com/nxtbooks/STMG/sott_201705
http://www.nxtbook.com/nxtbooks/STMG/sott_201704
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
http://www.nxtbook.com/nxtbooks/STMG/sott_201703
http://www.nxtbook.com/nxtbooks/STMG/sott_201702
http://www.nxtbook.com/nxtbooks/STMG/sott_201701
http://www.nxtbook.com/nxtbooks/STMG/sott_201612
http://www.nxtbook.com/nxtbooks/STMG/sott_201611
http://www.nxtbook.com/nxtbooks/STMG/sott_201610
http://www.nxtbook.com/nxtbooks/STMG/sott_201609
http://www.nxtbook.com/nxtbooks/STMG/sott_201608
http://www.nxtbook.com/nxtbooks/STMG/sott_201607
http://www.nxtbook.com/nxtbooks/STMG/sott_201606
http://www.nxtbook.com/nxtbooks/STMG/sott_201605
http://www.nxtbook.com/nxtbooks/STMG/sott_201604
http://www.nxtbook.com/nxtbooks/STMG/sott_201603
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
http://www.nxtbook.com/nxtbooks/STMG/sott_201602
http://www.nxtbook.com/nxtbooks/STMG/sott_201601
http://www.nxtbook.com/nxtbooks/STMG/sott_201512
http://www.nxtbook.com/nxtbooks/STMG/sott_201511
http://www.nxtbook.com/nxtbooks/STMG/sott_201510
http://www.nxtbook.com/nxtbooks/STMG/sott_201509
http://www.nxtbook.com/nxtbooks/STMG/sott_201508
http://www.nxtbook.com/nxtbooks/STMG/sott_201507
http://www.nxtbook.com/nxtbooks/STMG/sott_201506
http://www.nxtbook.com/nxtbooks/STMG/sott_201505
http://www.nxtbook.com/nxtbooks/STMG/sott_201504
http://www.nxtbook.com/nxtbooks/STMG/sott_201503
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
http://www.nxtbook.com/nxtbooks/STMG/sott_201502
http://www.nxtbook.com/nxtbooks/STMG/sott_201501
http://www.nxtbook.com/nxtbooks/STMG/sott_201412
http://www.nxtbook.com/nxtbooks/STMG/sott_201411
http://www.nxtbook.com/nxtbooks/STMG/sott_201410
http://www.nxtbook.com/nxtbooks/STMG/sott_201409
http://www.nxtbook.com/nxtbooks/STMG/sott_201408
http://www.nxtbook.com/nxtbooks/STMG/sott_201407
http://www.nxtbook.com/nxtbooks/STMG/sott_201406
http://www.nxtbook.com/nxtbooks/STMG/sott_201405
http://www.nxtbook.com/nxtbooks/STMG/sott_201404
http://www.nxtbook.com/nxtbooks/STMG/sott_201403
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
http://www.nxtbook.com/nxtbooks/STMG/sott_201402
http://www.nxtbook.com/nxtbooks/STMG/sott_201401
http://www.nxtbook.com/nxtbooks/STMG/sott_201312
http://www.nxtbook.com/nxtbooks/STMG/sott_201311
http://www.nxtbook.com/nxtbooks/STMG/sott_201310
http://www.nxtbook.com/nxtbooks/STMG/sott_201309
http://www.nxtbook.com/nxtbooks/STMG/sott_201308
http://www.nxtbook.com/nxtbooks/STMG/sott_201307
http://www.nxtbook.com/nxtbooks/STMG/sott_201306
http://www.nxtbook.com/nxtbooks/STMG/sott_201305
http://www.nxtbook.com/nxtbooks/STMG/sott_201304
http://www.nxtbook.com/nxtbooks/STMG/sott_201303
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
http://www.nxtbook.com/nxtbooks/STMG/sott_201302
http://www.nxtbook.com/nxtbooks/STMG/sott_201301
http://www.nxtbook.com/nxtbooks/STMG/sott_201212
http://www.nxtbook.com/nxtbooks/STMG/sott_201211
http://www.nxtbook.com/nxtbooks/STMG/sott_201210
http://www.nxtbook.com/nxtbooks/STMG/sott_201209
http://www.nxtbook.com/nxtbooks/STMG/sott_201208
http://www.nxtbook.com/nxtbooks/STMG/sott_201207
http://www.nxtbook.com/nxtbooks/STMG/sott_201206
http://www.nxtbook.com/nxtbooks/STMG/sott_201205
http://www.nxtbook.com/nxtbooks/STMG/sott_201204
http://www.nxtbook.com/nxtbooks/STMG/sott_201203
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
http://www.nxtbook.com/nxtbooks/STMG/sott_201202
http://www.nxtbook.com/nxtbooks/STMG/sott_201201
http://www.nxtbookMEDIA.com