Signs of the Times - June 2017 - 38

TRENDING
TIMES SQUARE
FIVE SIGNAGE TRENDS PLAYING OUT
ON NEW YORK'S OVERSIZED SCREENS.
BY LOUIS M. BRILL

T

ODAY, signage in Times Square
has begun to branch apart as older,
legacy signs - anchor signs that are
at least 10 years old - meet new
neighbors: the modern LED signs popping up around the
square, monumental in size with bright, high-resolution
LED video displays. With current estimates of pedestrian
traffic at 350,000-450,000 passersby per day, Times Square
has become an experimental laboratory for the latest
techniques in digital signage, incorporating social media,
interactivity, augmented reality and high definition, wide
angle viewing displays, all combined into some of the
greatest off-premise signage gathered in a single area. The
confluence of all this activity has resulted in five emerging
signage trends percolating throughout Times Square.

1

Blade signs as
vertical billboards:
With LEDs, the blade sign has become a
vertical message center, a platform for
third party advertising with mid-block
promotions streaming across its face.
Furthermore, the blade location is
expanding from theater marquees
to the sides of skyscrapers, in effect
hanging vertical billboards along the
building fa├žade.

This digital signage package at 8 Times Square includes a pair of
three-sided LED blade signs, a v-shaped corner wrap and a horizontal
message center tenant sign band, all configured to position the
property as a gateway to Times Square from the south. Sensory
Interactive (Baltimore), Sansi North America and North Shore Neon
(New York City) contributed to the project.
PHOTO BY SENSORY INTERACTIVE

38

SIGNS OF THE TIMES

JUNE 2017



Table of Contents for the Digital Edition of Signs of the Times - June 2017

Signs of the Times - June 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Trending Times Square
Smart Surroundings
Digital Sign Manufacturing
Strictly Electric: A Goodman Sign
New Products
Advertising Index
Last Look
Signs of the Times - June 2017 - Intro
Signs of the Times - June 2017 - BB1
Signs of the Times - June 2017 - BB2
Signs of the Times - June 2017 - Signs of the Times - June 2017
Signs of the Times - June 2017 - BD_L
Signs of the Times - June 2017 - BD
Signs of the Times - June 2017 - Cover2
Signs of the Times - June 2017 - 1
Signs of the Times - June 2017 - Contents
Signs of the Times - June 2017 - 3
Signs of the Times - June 2017 - 4
Signs of the Times - June 2017 - 5
Signs of the Times - June 2017 - 6
Signs of the Times - June 2017 - From the Editor
Signs of the Times - June 2017 - 8
Signs of the Times - June 2017 - 9
Signs of the Times - June 2017 - St Update
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Signs of the Times - June 2017 - 17
Signs of the Times - June 2017 - At Large
Signs of the Times - June 2017 - 19
Signs of the Times - June 2017 - 20
Signs of the Times - June 2017 - 21
Signs of the Times - June 2017 - Tech Review
Signs of the Times - June 2017 - 23
Signs of the Times - June 2017 - Vehicles + Vinyl
Signs of the Times - June 2017 - 25
Signs of the Times - June 2017 - 26
Signs of the Times - June 2017 - 27
Signs of the Times - June 2017 - Design Matters
Signs of the Times - June 2017 - 29
Signs of the Times - June 2017 - Nuts + Bolts
Signs of the Times - June 2017 - 31
Signs of the Times - June 2017 - 32
Signs of the Times - June 2017 - 33
Signs of the Times - June 2017 - 34
Signs of the Times - June 2017 - 35
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Signs of the Times - June 2017 - 37
Signs of the Times - June 2017 - Trending Times Square
Signs of the Times - June 2017 - 39
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Signs of the Times - June 2017 - 47
Signs of the Times - June 2017 - Smart Surroundings
Signs of the Times - June 2017 - 49
Signs of the Times - June 2017 - 50
Signs of the Times - June 2017 - 51
Signs of the Times - June 2017 - Digital Sign Manufacturing
Signs of the Times - June 2017 - 53
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Signs of the Times - June 2017 - 56
Signs of the Times - June 2017 - 57
Signs of the Times - June 2017 - Strictly Electric: A Goodman Sign
Signs of the Times - June 2017 - 59
Signs of the Times - June 2017 - 60
Signs of the Times - June 2017 - 61
Signs of the Times - June 2017 - 62
Signs of the Times - June 2017 - 63
Signs of the Times - June 2017 - New Products
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Signs of the Times - June 2017 - Advertising Index
Signs of the Times - June 2017 - Last Look
Signs of the Times - June 2017 - Cover3
Signs of the Times - June 2017 - Cover4
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