Signs of the Times - June 2017 - 58

STRICTLY ELECTRIC

A GOODMAN SIGN
IS NOT HARD TO
FIND IN CHICAGO'S
HISTORIC THEATER
DISTRICT

JERRY LEFERE
ART DIRECTOR,
LANDMARK SIGN GROUP

N the morning
of May 28, 2016,
a fire started in
the electronics
of the marquee
sign for the
Goodman
Theatre, Chicago's oldest and largest
nonprofit theater. Local fire departments rushed to the scene, but before

O

they could extinguish the blaze, extensive damage had been done. I saw
a video of the fire on YouTube and
showed it to Landmark Sign Project
Manager Mike Lanovich, suggesting
he contact the theater about a
replacement.
Landmark Sign Group (Chesterton,
IN) already has a reputation for creating iconic signage throughout down-

(Top) The fire-damaged Goodman Theatre marquee sign, loaded onto a
trailer bound for Landmark Sign Group.
(Above) Landmark cleaned and repainted the original structure and installed
braces on which the retrofitted letters would be mounted.
58

SIGNS OF THE TIMES

JUNE 2017

town Chicago, including signs for
The Cadillac Palace Theatre and the
Chicago Shakespeare Theater at the
Navy Pier. Mike met with the directors
and designers of the Goodman Theatre
to discuss design, but first we had
to create and install a temporary
surround for the damaged sign. Using
3mm, 6 x 10-ft. Alucobond panels
with direct digital prints on the faces,
our installers folded and fastened
the aluminum composite material
around the damaged sign.
BEST OF OLD + NEW
All were in agreement that the new
sign should maintain the overall look
of its predecessor, but we wanted to
upgrade it with efficient LED lighting.
Senior Technical Engineer Terry
Ambrosini prepared initial designs
that would utilize four different types
of LEDs, including border lighting for
the backer panels; flexible simulatedneon LED tubing to match the look
of the previous sign letters; and a
border around the letters themselves
capable of being lit as static white or



Table of Contents for the Digital Edition of Signs of the Times - June 2017

Signs of the Times - June 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Trending Times Square
Smart Surroundings
Digital Sign Manufacturing
Strictly Electric: A Goodman Sign
New Products
Advertising Index
Last Look
Signs of the Times - June 2017 - Intro
Signs of the Times - June 2017 - BB1
Signs of the Times - June 2017 - BB2
Signs of the Times - June 2017 - Signs of the Times - June 2017
Signs of the Times - June 2017 - BD_L
Signs of the Times - June 2017 - BD
Signs of the Times - June 2017 - Cover2
Signs of the Times - June 2017 - 1
Signs of the Times - June 2017 - Contents
Signs of the Times - June 2017 - 3
Signs of the Times - June 2017 - 4
Signs of the Times - June 2017 - 5
Signs of the Times - June 2017 - 6
Signs of the Times - June 2017 - From the Editor
Signs of the Times - June 2017 - 8
Signs of the Times - June 2017 - 9
Signs of the Times - June 2017 - St Update
Signs of the Times - June 2017 - 11
Signs of the Times - June 2017 - 12
Signs of the Times - June 2017 - 13
Signs of the Times - June 2017 - 14
Signs of the Times - June 2017 - 15
Signs of the Times - June 2017 - 16
Signs of the Times - June 2017 - 17
Signs of the Times - June 2017 - At Large
Signs of the Times - June 2017 - 19
Signs of the Times - June 2017 - 20
Signs of the Times - June 2017 - 21
Signs of the Times - June 2017 - Tech Review
Signs of the Times - June 2017 - 23
Signs of the Times - June 2017 - Vehicles + Vinyl
Signs of the Times - June 2017 - 25
Signs of the Times - June 2017 - 26
Signs of the Times - June 2017 - 27
Signs of the Times - June 2017 - Design Matters
Signs of the Times - June 2017 - 29
Signs of the Times - June 2017 - Nuts + Bolts
Signs of the Times - June 2017 - 31
Signs of the Times - June 2017 - 32
Signs of the Times - June 2017 - 33
Signs of the Times - June 2017 - 34
Signs of the Times - June 2017 - 35
Signs of the Times - June 2017 - 36
Signs of the Times - June 2017 - 37
Signs of the Times - June 2017 - Trending Times Square
Signs of the Times - June 2017 - 39
Signs of the Times - June 2017 - 40
Signs of the Times - June 2017 - 41
Signs of the Times - June 2017 - 42
Signs of the Times - June 2017 - 43
Signs of the Times - June 2017 - 44
Signs of the Times - June 2017 - 45
Signs of the Times - June 2017 - 46
Signs of the Times - June 2017 - 47
Signs of the Times - June 2017 - Smart Surroundings
Signs of the Times - June 2017 - 49
Signs of the Times - June 2017 - 50
Signs of the Times - June 2017 - 51
Signs of the Times - June 2017 - Digital Sign Manufacturing
Signs of the Times - June 2017 - 53
Signs of the Times - June 2017 - 54
Signs of the Times - June 2017 - 55
Signs of the Times - June 2017 - 56
Signs of the Times - June 2017 - 57
Signs of the Times - June 2017 - Strictly Electric: A Goodman Sign
Signs of the Times - June 2017 - 59
Signs of the Times - June 2017 - 60
Signs of the Times - June 2017 - 61
Signs of the Times - June 2017 - 62
Signs of the Times - June 2017 - 63
Signs of the Times - June 2017 - New Products
Signs of the Times - June 2017 - 65
Signs of the Times - June 2017 - 66
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Signs of the Times - June 2017 - 96
Signs of the Times - June 2017 - 97
Signs of the Times - June 2017 - 98
Signs of the Times - June 2017 - Advertising Index
Signs of the Times - June 2017 - Last Look
Signs of the Times - June 2017 - Cover3
Signs of the Times - June 2017 - Cover4
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