Signs of the Times - July 2017 - 32
VEHICLES + VINYL
also need to make sure the design
keeps the installation challenges
minimal, Jason cautioned.
FISHING FOR...WRAPS
Boats, too, offer an excellent opportunity for unconventional wraps, and
why not? Boats have been decorated
since ancient times with carved,
painted and now vinyl graphics. And
SignZoo (Sarasota, FL) reels them
in, doing more marine wraps than
anyone in the country, according
to Jaclyn Rebel, director of marketing. Thus, they were well positioned
when a client returned to SignZoo
with the craft he captains for Fishing
for MD, a charity benefiting muscular dystrophy research. The client
provided the main logo, some digital
art and direction, while SignZoo added
graphic elements and a conceptual
direction. Designer John Lopez used
Photoshop and a bit of Illustrator
to get the final look shipshape.
Among the design concerns unique
to marine graphics is "keeping the
visuals above the waterline, so they're
visible," said account manager Jason
Getman. It's something easy to forget
32
SIGNS OF THE TIMES
JULY 2017
with a ship in your shop. "All boats
are different shapes and sizes," he
continued. "This makes it tough to
carry out a continuity of design." You
SIMILARITY AND DIFFERENCE
SignZoo chose 3M 180Cv3 vinyl for
the project - the same as would
be used on any car or truck. They
printed it using their HP Latex 570
printer and applied 3M Scotchcal
Gloss Overlaminate using their SEAL
laminator. Jordan Doran installed the
wrap, which did involve different finishing techniques compared to landbased vehicles. "We include edge
sealer to ensure the graphics will not
rip off," Jason said.
With his boat wrapped up, the
captain (who has muscular dystrophy
himself) now sails it far and wide to
help spread awareness. "The graphics
being visible with the boat both in and
out of the water is vital for that promotion," Jaclyn said. And, as a thank
you for a job well done, the captain
offered to take the SignZoo crew
fishing. Nice catch!
Table of Contents for the Digital Edition of Signs of the Times - July 2017
Signs of the Times - July 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
A Monumental Influence
The 2017 State of the Industry Report
Building Safer Signs
Strictly Commercial: Sign Magic
New Products
Advertising Index
Last Look
Signs of the Times - July 2017 - Intro
Signs of the Times - July 2017 - BB1
Signs of the Times - July 2017 - BB2
Signs of the Times - July 2017 - Signs of the Times - July 2017
Signs of the Times - July 2017 - BD_L
Signs of the Times - July 2017 - BD
Signs of the Times - July 2017 - Cover2
Signs of the Times - July 2017 - 1
Signs of the Times - July 2017 - Contents
Signs of the Times - July 2017 - 3
Signs of the Times - July 2017 - 4
Signs of the Times - July 2017 - 5
Signs of the Times - July 2017 - 6
Signs of the Times - July 2017 - 7
Signs of the Times - July 2017 - From the Editor
Signs of the Times - July 2017 - 9
Signs of the Times - July 2017 - St Update
Signs of the Times - July 2017 - 11
Signs of the Times - July 2017 - 12
Signs of the Times - July 2017 - 13
Signs of the Times - July 2017 - 14
Signs of the Times - July 2017 - 15
Signs of the Times - July 2017 - 16
Signs of the Times - July 2017 - 17
Signs of the Times - July 2017 - At Large
Signs of the Times - July 2017 - 19
Signs of the Times - July 2017 - 20
Signs of the Times - July 2017 - 21
Signs of the Times - July 2017 - Tech Review
Signs of the Times - July 2017 - 23
Signs of the Times - July 2017 - Leds + Lighting
Signs of the Times - July 2017 - 25
Signs of the Times - July 2017 - 26
Signs of the Times - July 2017 - 27
Signs of the Times - July 2017 - Vehicles + Vinyl
Signs of the Times - July 2017 - 29
Signs of the Times - July 2017 - 30
Signs of the Times - July 2017 - 31
Signs of the Times - July 2017 - 32
Signs of the Times - July 2017 - 33
Signs of the Times - July 2017 - 34
Signs of the Times - July 2017 - 35
Signs of the Times - July 2017 - A Monumental Influence
Signs of the Times - July 2017 - 37
Signs of the Times - July 2017 - 38
Signs of the Times - July 2017 - 39
Signs of the Times - July 2017 - 40
Signs of the Times - July 2017 - 41
Signs of the Times - July 2017 - The 2017 State of the Industry Report
Signs of the Times - July 2017 - 43
Signs of the Times - July 2017 - 44
Signs of the Times - July 2017 - 45
Signs of the Times - July 2017 - 46
Signs of the Times - July 2017 - 47
Signs of the Times - July 2017 - 48
Signs of the Times - July 2017 - 49
Signs of the Times - July 2017 - Building Safer Signs
Signs of the Times - July 2017 - 51
Signs of the Times - July 2017 - 52
Signs of the Times - July 2017 - 53
Signs of the Times - July 2017 - 54
Signs of the Times - July 2017 - 55
Signs of the Times - July 2017 - Strictly Commercial: Sign Magic
Signs of the Times - July 2017 - 57
Signs of the Times - July 2017 - 58
Signs of the Times - July 2017 - 59
Signs of the Times - July 2017 - 60
Signs of the Times - July 2017 - 61
Signs of the Times - July 2017 - New Products
Signs of the Times - July 2017 - 63
Signs of the Times - July 2017 - 64
Signs of the Times - July 2017 - 65
Signs of the Times - July 2017 - 66
Signs of the Times - July 2017 - 67
Signs of the Times - July 2017 - 68
Signs of the Times - July 2017 - 69
Signs of the Times - July 2017 - 70
Signs of the Times - July 2017 - 71
Signs of the Times - July 2017 - 72
Signs of the Times - July 2017 - 73
Signs of the Times - July 2017 - 74
Signs of the Times - July 2017 - 75
Signs of the Times - July 2017 - 76
Signs of the Times - July 2017 - 77
Signs of the Times - July 2017 - 78
Signs of the Times - July 2017 - 79
Signs of the Times - July 2017 - 80
Signs of the Times - July 2017 - 81
Signs of the Times - July 2017 - 82
Signs of the Times - July 2017 - 83
Signs of the Times - July 2017 - 84
Signs of the Times - July 2017 - 85
Signs of the Times - July 2017 - 86
Signs of the Times - July 2017 - 87
Signs of the Times - July 2017 - 88
Signs of the Times - July 2017 - 89
Signs of the Times - July 2017 - 90
Signs of the Times - July 2017 - 91
Signs of the Times - July 2017 - 92
Signs of the Times - July 2017 - 93
Signs of the Times - July 2017 - 94
Signs of the Times - July 2017 - Advertising Index
Signs of the Times - July 2017 - Last Look
Signs of the Times - July 2017 - Cover3
Signs of the Times - July 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
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https://www.nxtbook.com/nxtbooks/STMG/sott_201412
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https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
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