Signs of the Times - July 2017 - 48
THE 2017
STATE OF THE
INDUSTRY REPORT
TABLE 13: Illumination-source Percentages
Used in Electric Signs Sold
2015
2017
LEDS
78.5%
75%
FLUORESCENT
15.9%
21%
NEON
5.1%
9%
OTHER
0.60%
14%
35
117
RESPONDENTS
TABLE 15: CAS/Commercial Materials and
Methods Used in Percentage of Total
Commercial Signs
2017
VINYL
39%
IN-HOUSE DIGITAL IMAGING
41%
WHOLESALE DIGITAL IMAGING
17%
HAND-PAINTING
7%
SCREENPRINTING
8%
OTHER
27%
RESPONDENTS
159
TABLE 14: Types of CAS/Commercial Signs Sold
2017
BANNERS
86.1%
VEHICLE GRAPHICS
76.7%
WINDOW GRAPHICS
85%
FLOOR GRAPHICS
56.7%
DIMENSIONAL SIGNAGE
(ROUTED/CARVED/
SANDBLASTED)
73.3%
MAGNETIC SIGNAGE
73.3%
ARCHITECTURAL/
ADA SIGNAGE
64.4%
NONE
4.4%
OTHER
7.8%
RESPONDENTS
180
materials and methods to mind, such as HDU, aluminum
and composite materials as well as routing, carving and
engraving methods.
FINAL ANALYSIS
Taken as a whole, our 2017 survey indicates a positive present
condition and an even rosier outlook for the immediate
future, though it should be pointed out that a plurality of
48
SIGNS OF THE TIMES
JULY 2017
respondents felt the single greatest threat to the industry
was price competition and diminishing profit margins.
While it's true that some sign companies are just hanging
in there, the overwhelming majority reported increasing
sales and profits for last year over the previous, and expect
incrementally greater sales and profits by the end of this
year. More than 75% reported purchasing equipment last
year and nearly 79% plan one or more purchase(s) this
year (though close to half anticipate that investment to
be under $10,000).
This year's respondents demonstrated a fair amount
of electric-commercial diversification, and even more
so among their CAS/commercial products and services.
Within electric signs, LEDs are almost universally utilized,
as are vinyl and digital imaging for commercial signs.
What may be of greatest interest within this survey -
especially compared to previous ones - is that the array of
products and services being offered by sign companies is
expanding. Maybe this is why only 9% of our respondents
felt that "not sufficiently diversifying or keeping up with
changing demands" was the greatest threat to the industry.
Many companies seem to be well aware of the threat and
are responding accordingly.
We invite you to compare our results with the numbers
from your own sign business. How does your shop
measure up?
Table of Contents for the Digital Edition of Signs of the Times - July 2017
Signs of the Times - July 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
A Monumental Influence
The 2017 State of the Industry Report
Building Safer Signs
Strictly Commercial: Sign Magic
New Products
Advertising Index
Last Look
Signs of the Times - July 2017 - Intro
Signs of the Times - July 2017 - BB1
Signs of the Times - July 2017 - BB2
Signs of the Times - July 2017 - Signs of the Times - July 2017
Signs of the Times - July 2017 - BD_L
Signs of the Times - July 2017 - BD
Signs of the Times - July 2017 - Cover2
Signs of the Times - July 2017 - 1
Signs of the Times - July 2017 - Contents
Signs of the Times - July 2017 - 3
Signs of the Times - July 2017 - 4
Signs of the Times - July 2017 - 5
Signs of the Times - July 2017 - 6
Signs of the Times - July 2017 - 7
Signs of the Times - July 2017 - From the Editor
Signs of the Times - July 2017 - 9
Signs of the Times - July 2017 - St Update
Signs of the Times - July 2017 - 11
Signs of the Times - July 2017 - 12
Signs of the Times - July 2017 - 13
Signs of the Times - July 2017 - 14
Signs of the Times - July 2017 - 15
Signs of the Times - July 2017 - 16
Signs of the Times - July 2017 - 17
Signs of the Times - July 2017 - At Large
Signs of the Times - July 2017 - 19
Signs of the Times - July 2017 - 20
Signs of the Times - July 2017 - 21
Signs of the Times - July 2017 - Tech Review
Signs of the Times - July 2017 - 23
Signs of the Times - July 2017 - Leds + Lighting
Signs of the Times - July 2017 - 25
Signs of the Times - July 2017 - 26
Signs of the Times - July 2017 - 27
Signs of the Times - July 2017 - Vehicles + Vinyl
Signs of the Times - July 2017 - 29
Signs of the Times - July 2017 - 30
Signs of the Times - July 2017 - 31
Signs of the Times - July 2017 - 32
Signs of the Times - July 2017 - 33
Signs of the Times - July 2017 - 34
Signs of the Times - July 2017 - 35
Signs of the Times - July 2017 - A Monumental Influence
Signs of the Times - July 2017 - 37
Signs of the Times - July 2017 - 38
Signs of the Times - July 2017 - 39
Signs of the Times - July 2017 - 40
Signs of the Times - July 2017 - 41
Signs of the Times - July 2017 - The 2017 State of the Industry Report
Signs of the Times - July 2017 - 43
Signs of the Times - July 2017 - 44
Signs of the Times - July 2017 - 45
Signs of the Times - July 2017 - 46
Signs of the Times - July 2017 - 47
Signs of the Times - July 2017 - 48
Signs of the Times - July 2017 - 49
Signs of the Times - July 2017 - Building Safer Signs
Signs of the Times - July 2017 - 51
Signs of the Times - July 2017 - 52
Signs of the Times - July 2017 - 53
Signs of the Times - July 2017 - 54
Signs of the Times - July 2017 - 55
Signs of the Times - July 2017 - Strictly Commercial: Sign Magic
Signs of the Times - July 2017 - 57
Signs of the Times - July 2017 - 58
Signs of the Times - July 2017 - 59
Signs of the Times - July 2017 - 60
Signs of the Times - July 2017 - 61
Signs of the Times - July 2017 - New Products
Signs of the Times - July 2017 - 63
Signs of the Times - July 2017 - 64
Signs of the Times - July 2017 - 65
Signs of the Times - July 2017 - 66
Signs of the Times - July 2017 - 67
Signs of the Times - July 2017 - 68
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Signs of the Times - July 2017 - 92
Signs of the Times - July 2017 - 93
Signs of the Times - July 2017 - 94
Signs of the Times - July 2017 - Advertising Index
Signs of the Times - July 2017 - Last Look
Signs of the Times - July 2017 - Cover3
Signs of the Times - July 2017 - Cover4
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