Signs of the Times - July 2017 - 56

STRICTLY COMMERCIAL

SIGN MAGIC
ELECTROMAGNETS
LEVITATE A SIGN
HONORING AN
ELECTRICAL
MAGICIAN.

DOUGLAS HANCOCK
VICE PRESIDENT, SIGN PRO OF
NORTH FLORIDA INC.

AGICIANS
create illusions
to dazzle the eye
and confound
the mind. "And
now I will make
my assistant
levitate above this table," they might
say, and then somehow, by magical
power, the assistant floats up and
remains suspended in mid-air. It's a
heck of a trick, a real attention getter.
My company, Sign Pro of North
Florida (Alachua, FL) was invited to
enter the 2017 (second annual) Sign
Invitational (thesigninvitational.com)
based on our body of work. The
competition, which seeks "to foster
involvement and creativity within
the sign industry," is displayed and
judged during the ISA Sign Expo. The
theme for this year's Las Vegas-based
competition was sign magic.
Per the rules, the upper portion
was required to nest into a lower
crate no larger than 24 x 24 x 36 in.

M

56

SIGNS OF THE TIMES

JULY 2017

Sign Pro of North Florida's entry for the 2017 Sign Invitational at the ISA Sign Expo
in Las Vegas. The "3" corresponds to its ballot number for the voting public.
for shipping purposes. The entire
assembled piece could not be larger
than 24 x 24 x 72 in.
TESLA TRIBUTE
We decided to pay tribute to Nicola
Tesla, a brilliant inventor who once
put on demonstrations like a magician
and whose creations still shape our
world. Our first great idea was to
represent Tesla's "magical" wireless
energy and induction lighting by using
magnets to levitate a sign. This idea
would become not only the solution

to, but also the creation of many
problems we had to overcome.
We invented a narrative for our
piece: It was created and used by
Tesla to promote his fictitious, early
1900's wireless sign company. We
named the company Tesla Electric
Sign Company (TESCO) and built a
website to support the narrative.
[Editor's note: Check out the testimonials at teslaelectricsigncompany.
com for a laugh.] We also posted
some progress pics, videos and other
fun stuff on the site.


http://www.thesigninvitational.com

Table of Contents for the Digital Edition of Signs of the Times - July 2017

Signs of the Times - July 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
A Monumental Influence
The 2017 State of the Industry Report
Building Safer Signs
Strictly Commercial: Sign Magic
New Products
Advertising Index
Last Look
Signs of the Times - July 2017 - Intro
Signs of the Times - July 2017 - BB1
Signs of the Times - July 2017 - BB2
Signs of the Times - July 2017 - Signs of the Times - July 2017
Signs of the Times - July 2017 - BD_L
Signs of the Times - July 2017 - BD
Signs of the Times - July 2017 - Cover2
Signs of the Times - July 2017 - 1
Signs of the Times - July 2017 - Contents
Signs of the Times - July 2017 - 3
Signs of the Times - July 2017 - 4
Signs of the Times - July 2017 - 5
Signs of the Times - July 2017 - 6
Signs of the Times - July 2017 - 7
Signs of the Times - July 2017 - From the Editor
Signs of the Times - July 2017 - 9
Signs of the Times - July 2017 - St Update
Signs of the Times - July 2017 - 11
Signs of the Times - July 2017 - 12
Signs of the Times - July 2017 - 13
Signs of the Times - July 2017 - 14
Signs of the Times - July 2017 - 15
Signs of the Times - July 2017 - 16
Signs of the Times - July 2017 - 17
Signs of the Times - July 2017 - At Large
Signs of the Times - July 2017 - 19
Signs of the Times - July 2017 - 20
Signs of the Times - July 2017 - 21
Signs of the Times - July 2017 - Tech Review
Signs of the Times - July 2017 - 23
Signs of the Times - July 2017 - Leds + Lighting
Signs of the Times - July 2017 - 25
Signs of the Times - July 2017 - 26
Signs of the Times - July 2017 - 27
Signs of the Times - July 2017 - Vehicles + Vinyl
Signs of the Times - July 2017 - 29
Signs of the Times - July 2017 - 30
Signs of the Times - July 2017 - 31
Signs of the Times - July 2017 - 32
Signs of the Times - July 2017 - 33
Signs of the Times - July 2017 - 34
Signs of the Times - July 2017 - 35
Signs of the Times - July 2017 - A Monumental Influence
Signs of the Times - July 2017 - 37
Signs of the Times - July 2017 - 38
Signs of the Times - July 2017 - 39
Signs of the Times - July 2017 - 40
Signs of the Times - July 2017 - 41
Signs of the Times - July 2017 - The 2017 State of the Industry Report
Signs of the Times - July 2017 - 43
Signs of the Times - July 2017 - 44
Signs of the Times - July 2017 - 45
Signs of the Times - July 2017 - 46
Signs of the Times - July 2017 - 47
Signs of the Times - July 2017 - 48
Signs of the Times - July 2017 - 49
Signs of the Times - July 2017 - Building Safer Signs
Signs of the Times - July 2017 - 51
Signs of the Times - July 2017 - 52
Signs of the Times - July 2017 - 53
Signs of the Times - July 2017 - 54
Signs of the Times - July 2017 - 55
Signs of the Times - July 2017 - Strictly Commercial: Sign Magic
Signs of the Times - July 2017 - 57
Signs of the Times - July 2017 - 58
Signs of the Times - July 2017 - 59
Signs of the Times - July 2017 - 60
Signs of the Times - July 2017 - 61
Signs of the Times - July 2017 - New Products
Signs of the Times - July 2017 - 63
Signs of the Times - July 2017 - 64
Signs of the Times - July 2017 - 65
Signs of the Times - July 2017 - 66
Signs of the Times - July 2017 - 67
Signs of the Times - July 2017 - 68
Signs of the Times - July 2017 - 69
Signs of the Times - July 2017 - 70
Signs of the Times - July 2017 - 71
Signs of the Times - July 2017 - 72
Signs of the Times - July 2017 - 73
Signs of the Times - July 2017 - 74
Signs of the Times - July 2017 - 75
Signs of the Times - July 2017 - 76
Signs of the Times - July 2017 - 77
Signs of the Times - July 2017 - 78
Signs of the Times - July 2017 - 79
Signs of the Times - July 2017 - 80
Signs of the Times - July 2017 - 81
Signs of the Times - July 2017 - 82
Signs of the Times - July 2017 - 83
Signs of the Times - July 2017 - 84
Signs of the Times - July 2017 - 85
Signs of the Times - July 2017 - 86
Signs of the Times - July 2017 - 87
Signs of the Times - July 2017 - 88
Signs of the Times - July 2017 - 89
Signs of the Times - July 2017 - 90
Signs of the Times - July 2017 - 91
Signs of the Times - July 2017 - 92
Signs of the Times - July 2017 - 93
Signs of the Times - July 2017 - 94
Signs of the Times - July 2017 - Advertising Index
Signs of the Times - July 2017 - Last Look
Signs of the Times - July 2017 - Cover3
Signs of the Times - July 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
https://www.nxtbook.com/nxtbooks/STMG/sott_202009
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com