Signs of the Times - August 2017 - 12
Photos by Lubbock Avalanche-Journal
Winner Emerges in Faux Signage Feud
Photo by Caitlyn Short
Two Lubbock, TX businesses recently used their changeable-copy monument signs to engage in a witty war of words.
According to the Lubbock Avalanche-Journal, the bogus beef between the Wendy's on Frankford Ave. and Pure Water
Ice & Tea Company (located on the other side of the street) began when Pure Water offered Texas Tech University head
football coach Kliff Kingsbury free drinks. Wendy's countered by tendering Kingsbury free drinks and food. The ribbing
escalated from there, with the back-and-forth including "You want beef Wendys? You've got it!" from Pure Water, which
netted a rebuttal of "Come through and get served - you deserve it" from Wendy's. Pure Water eventually claimed victory
when Wendy's corporate office ordered its franchisee to cease their sign-based shenanigans.
American Theater Story
The American Theater (Charleston, SC) opened on Sept. 19, 1942 with an Art Deco design intended to emulate Hollywood's
Golden Era. Named in honor of US servicemembers, The American closed in 1977. However, the theater was granted new
life in 1996 when Charles and Celeste Patrick of Patrick Properties purchased the property and commissioned a restoration.
Today, The American is an 8,000-sq.-ft. event venue that retains many of its original charms, including this marquee.
SIGNS OF THE TIMES