Signs of the Times - August 2017 - 18

AT LARGE
DAREK

JOHNSON

WOW!

is ST's Editor-at-Large.
Email him at darek.johnson
@stmediagroup.com.

E all say it - Wow! - but
you've surely noticed
that your wows are less
frequent since you've
achieved grownup ranking and a
more jaundiced view of the world.
Like, as a kid, you may have delivered
copious "Wows!" on Disneyland
Resort's Main Street, but as an adult
such "wows" tend to flag. Grownups
are more aware of the smoke and
mirrors; they also wrestle with high
admission fees and five-dollar Pepsi's.
It's the same with other goings-on.
Say, as a teen, watching a AA Fueler
break six seconds might rank a topdrawer "Wow!", but as we season,
our wows require more extraordinariness. The first time to drag a
Ninja foot peg on California's Pacific
Coast Highway, for example; or piloting of a '54 Vette (anywhere), or, sure,

PHOTOS BY LI CUEVAS

When was the last time you really meant it?

W

The Manufactory
18

SIGNS OF THE TIMES

AUGUST 2017

observing Penelope Cruz playing
MarĂ­a in Woody Allen's Vicky Cristina
Barcelona movie. Still, have you
noticed that your wows have lost
emphasis? That instead of the volu-

minous roar - "Wow!" - yours have
lately become more of a woof than a
bark? Is it because everything spectacular has become ordinary - or that
much, but not all, of what the world
lauds as spectacular really isn't?
Nonetheless, last week, I said it,
wow, with enthusiasm. Like, "Wow!"
It's because I walked into the Manufactory, a "makerspace" located in
northern Cincinnati. If you read my
June ISA Sign Expo 2017 review
(see ST, June 2017, page 52), where I
quoted an industry manufacturing
executive who said, "The sign industry
is changing from a creative field to
a manufacturing field" (and that
signmakers need to acknowledge
and act on the ongoing changes in
their profession and gear up for those
changes), you have the subplot. Thusly
informed, I asked ST columnists
Chris and Kathi Morrison about the
executive's statement. We deliberated


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Table of Contents for the Digital Edition of Signs of the Times - August 2017

Signs of the Times - August 2017
Contents
From the Editor
St Update
At Large
Tech Review
Shop Ops
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Next Generation
The 2017 National Electrical Code
Dye Trying
Strictly Electric: Under the Big Top
New Products
Advertising Index
Last Look
Signs of the Times - August 2017 - Intro
Signs of the Times - August 2017 - BB1
Signs of the Times - August 2017 - BB2
Signs of the Times - August 2017 - Signs of the Times - August 2017
Signs of the Times - August 2017 - BD_L
Signs of the Times - August 2017 - BD
Signs of the Times - August 2017 - Cover2
Signs of the Times - August 2017 - 1
Signs of the Times - August 2017 - Contents
Signs of the Times - August 2017 - 3
Signs of the Times - August 2017 - 4
Signs of the Times - August 2017 - 5
Signs of the Times - August 2017 - 6
Signs of the Times - August 2017 - 7
Signs of the Times - August 2017 - From the Editor
Signs of the Times - August 2017 - 9
Signs of the Times - August 2017 - St Update
Signs of the Times - August 2017 - 11
Signs of the Times - August 2017 - 12
Signs of the Times - August 2017 - 13
Signs of the Times - August 2017 - 14
Signs of the Times - August 2017 - 15
Signs of the Times - August 2017 - 16
Signs of the Times - August 2017 - 17
Signs of the Times - August 2017 - At Large
Signs of the Times - August 2017 - 19
Signs of the Times - August 2017 - 20
Signs of the Times - August 2017 - 21
Signs of the Times - August 2017 - Tech Review
Signs of the Times - August 2017 - 23
Signs of the Times - August 2017 - Shop Ops
Signs of the Times - August 2017 - 25
Signs of the Times - August 2017 - 26
Signs of the Times - August 2017 - 27
Signs of the Times - August 2017 - Vehicles + Vinyl
Signs of the Times - August 2017 - 29
Signs of the Times - August 2017 - Design Matters
Signs of the Times - August 2017 - 31
Signs of the Times - August 2017 - Nuts + Bolts
Signs of the Times - August 2017 - 33
Signs of the Times - August 2017 - 34
Signs of the Times - August 2017 - 35
Signs of the Times - August 2017 - 36
Signs of the Times - August 2017 - 37
Signs of the Times - August 2017 - Next Generation
Signs of the Times - August 2017 - 39
Signs of the Times - August 2017 - 40
Signs of the Times - August 2017 - 41
Signs of the Times - August 2017 - The 2017 National Electrical Code
Signs of the Times - August 2017 - 43
Signs of the Times - August 2017 - 44
Signs of the Times - August 2017 - 45
Signs of the Times - August 2017 - Dye Trying
Signs of the Times - August 2017 - 47
Signs of the Times - August 2017 - 48
Signs of the Times - August 2017 - 49
Signs of the Times - August 2017 - Strictly Electric: Under the Big Top
Signs of the Times - August 2017 - 51
Signs of the Times - August 2017 - 52
Signs of the Times - August 2017 - 53
Signs of the Times - August 2017 - New Products
Signs of the Times - August 2017 - 55
Signs of the Times - August 2017 - 56
Signs of the Times - August 2017 - 57
Signs of the Times - August 2017 - 58
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Signs of the Times - August 2017 - 80
Signs of the Times - August 2017 - 81
Signs of the Times - August 2017 - 82
Signs of the Times - August 2017 - Advertising Index
Signs of the Times - August 2017 - Last Look
Signs of the Times - August 2017 - Cover3
Signs of the Times - August 2017 - Cover4
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