Signs of the Times - August 2017 - 22
Is one solution better than the other?
CHRIS & KATHI
own and operate The
Image Specialists, a fullservice graphics company
based in Clements, CA.
Chris is also a Microsoft-certified systems
OU know this: Banners
are an absolute staple
of the sign industry and
they're here to stay. You
can paint, screenprint, apply cut
vinyl or digitally print banners.
Most cool is that banners can be
made from practically any flexible media, such as paper, Tyvek®
and polypropylene. Most banner
material in use today is smooth
vinyl or scrim vinyl, the latter a
polyethylene substrate reinforced
with a polyester weave that gives it
strength and durability. Both ship
in varying weights from 8 oz. and up,
with the advanced weights offering
improved strength and durability.
Now, however, we're seeing a revolution in fabric printing in that
traditional digital print machine
manufacturers are offering printers
designed to either print directly on
fabric or transfer paper for dye-sublimation because printed fabric signs,
banners and flags are a fast-growing
segment in digital printing.
Why choose one media over the
other? If cost is an issue, traditional,
cut vinyl graphic banners typically
cost less to produce, which allows
you to offer them for lower prices.
However, initial cost isn't everything,
because it's a different economy if
the banner will be shipped for use
in tradeshows or conferences. For
tradeshow-type use, fabric banners
excel. They weigh less, can be packed
into smaller packages and thus save
your client money over the long run.
No doubt, scrim-based banners are
best for most outdoor applications,
but remember that weather conditions aren't predictable, so base any
warranties on that detail.
Also, keep in mind that not all
fabrics will hold up to rain and UV
light, so be sure to select a suitable
one. Usually, manufacturers will
specify if the fabric is intended for
indoor or outdoor use, but it's good
to double check.
Another feature of fabric signs and
displays is their ability to conform
to contour surfaces and, as well, fold
for shipping or storage, but note that
scrim-type banners should be rolled,
not folded or creased.
What are the production considerations? Generally, printing on scrimbased banner material is easy, but
post production may require hemming and adding grommets, wind
SUNBRELLA FABRIC 6034
VORTEX BOLERO S225
LEXJET POLY SELECT
SIGNS OF THE TIMES