Signs of the Times - August 2017 - 30
It turns out Field of Dreams was only half right.
N ancient times (30 years
ago), customers asking to
see my "portfolio" expected
to turn the physical pages
of an actual portfolio. Potential clients
wanted to see examples of my recent
design work to help determine whether
my style meshed with their needs.
In those days, I felt intense internal
pressure to keep up a professional
book of my work. But I was often too
busy, and my portfolio quickly became
outdated. Desperate, I let clients
thumb through a pile of photos, or a
hastily assembled file of drawings.
Fast forward a few years, and clients
are asking to see my website. This
caused even more stress. Did I have
the time, expertise and budget to build
a website? Barely. Again, the site (when
it loaded properly) soon became outdated. My solution? I would haul out
the pile and, with apologies, let them
Fortunately, today's social media
is ST's Senior Art Director.
Email him at jeff.russ@
Seriously, look for us on
Facebook and Twitter.
ARE YOU READY? Our Facebook coverage of the American Sign Museum's
appearance during Thursday Night Football excited signmakers. Keeping up
with this kind of content helps to build a sense of community.
technologies make creating an online
presence much easier to set up and
keep relevant. It still takes time, but
pushing around image files isn't rocket
TELL THE WORLD Whether it's cool vehicle graphics
or a timely themed gallery, much of the content on the
Signs of the Times Facebook page is unique to the site.
The ability to leave comments and "likes" adds to the
interactive appeal. New content is added every day.
SIGNS OF THE TIMES
In the classic film Field of Dreams,
Kevin Costner's character hears "If you
build it, he will come." I'll add a social
media correllary:" If you maintain it,
(they) will come back." And become fans.