Signs of the Times - October 2017 - 28

DESIGN MATTERS
JEFF

NASHVILLE PROUD
Nissan North America keeps it local.

OMETIMES the best
ideas are right under
your nose. This was
definitely the case during
Nissan North America's (Franklin, TN)
recent rebranding of Nashville's
Bridgestone Arena. Local design
shop Hatch Show Print was chosen
to handle the design work, and fit
perfectly with company's desire
to use local talent, and be truly
"Nashville Proud."
The arena is home to the NHL's
Predators, but, since hockey season
only lasts seven months, the project's
graphic impact would be lessened
during other events if it focussed
soley on hockey imagery. The campaign required a more general appeal.
"After the ad copy was written and
approved, we let Hatch Show Print
do their thing," said Jeremy Tucker,
Nissan NA's vice president of marketing. "And we were thrilled with the
result."
This level of creative freedom,
though rarely given, often pays off.
Using wood-block type characters
and the printing press' distinctive
horizontal line work, the typography
mimics the look of Hatch's iconic
music posters. The graphics also
follow suit, with a simple folk-art
feel, long emblematic of "Music
City" and its design language.
This synergy had the desired effect
of connecting Nissan with Nashville
at its very core level, and in a way
that tourists and natives alike could
appreciate,
The full scope of Hatch's work
for the arena includes hand-printed

RUSS
is ST's Senior Art Director.
Email him at jeff.russ@
stmediagroup.com. He
respects anyone who can
design backwards.

S

28

SIGNS OF THE TIMES

OCTOBER 2017

BATTEN THE HATCHES Hatch Show Print saves the original blocks created
for these designs in case anything gets damaged or requires an update.
This makes reprinting relatively easy, and still preserves the authentic look
and feel of the designs.

posters, digitally-printed banners
and large-format backlit graphics
installed at sponsored locations
inside the arena.

The stylistic repetition reinforces
the message and gives the system a
greater impact than merely the sum
of its parts could provide.



Table of Contents for the Digital Edition of Signs of the Times - October 2017

Signs of the Times - October 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Vital Signs
Can You Make That in Neon?
Fabricating Bannerisms
Strictly Electric: It’s Good to Bb King
New Products
Advertising Index
Last Look
Signs of the Times - October 2017 - Intro
Signs of the Times - October 2017 - BB1
Signs of the Times - October 2017 - BB2
Signs of the Times - October 2017 - Signs of the Times - October 2017
Signs of the Times - October 2017 - BD_L
Signs of the Times - October 2017 - BD
Signs of the Times - October 2017 - Cover2
Signs of the Times - October 2017 - 1
Signs of the Times - October 2017 - Contents
Signs of the Times - October 2017 - 3
Signs of the Times - October 2017 - 4
Signs of the Times - October 2017 - 5
Signs of the Times - October 2017 - 6
Signs of the Times - October 2017 - 7
Signs of the Times - October 2017 - From the Editor
Signs of the Times - October 2017 - 9
Signs of the Times - October 2017 - St Update
Signs of the Times - October 2017 - 11
Signs of the Times - October 2017 - 12
Signs of the Times - October 2017 - 13
Signs of the Times - October 2017 - 14
Signs of the Times - October 2017 - 15
Signs of the Times - October 2017 - 16
Signs of the Times - October 2017 - 17
Signs of the Times - October 2017 - At Large
Signs of the Times - October 2017 - 19
Signs of the Times - October 2017 - 20
Signs of the Times - October 2017 - 21
Signs of the Times - October 2017 - Tech Review
Signs of the Times - October 2017 - 23
Signs of the Times - October 2017 - Vehicles + Vinyl
Signs of the Times - October 2017 - 25
Signs of the Times - October 2017 - 26
Signs of the Times - October 2017 - 27
Signs of the Times - October 2017 - Design Matters
Signs of the Times - October 2017 - 29
Signs of the Times - October 2017 - Nuts + Bolts
Signs of the Times - October 2017 - 31
Signs of the Times - October 2017 - 32
Signs of the Times - October 2017 - 33
Signs of the Times - October 2017 - 34
Signs of the Times - October 2017 - 35
Signs of the Times - October 2017 - 36
Signs of the Times - October 2017 - 37
Signs of the Times - October 2017 - Vital Signs
Signs of the Times - October 2017 - 39
Signs of the Times - October 2017 - 40
Signs of the Times - October 2017 - 41
Signs of the Times - October 2017 - 42
Signs of the Times - October 2017 - 43
Signs of the Times - October 2017 - Can You Make That in Neon?
Signs of the Times - October 2017 - 45
Signs of the Times - October 2017 - 46
Signs of the Times - October 2017 - 47
Signs of the Times - October 2017 - 48
Signs of the Times - October 2017 - 49
Signs of the Times - October 2017 - Fabricating Bannerisms
Signs of the Times - October 2017 - 51
Signs of the Times - October 2017 - 52
Signs of the Times - October 2017 - 53
Signs of the Times - October 2017 - 54
Signs of the Times - October 2017 - 55
Signs of the Times - October 2017 - Strictly Electric: It’s Good to Bb King
Signs of the Times - October 2017 - 57
Signs of the Times - October 2017 - 58
Signs of the Times - October 2017 - 59
Signs of the Times - October 2017 - 60
Signs of the Times - October 2017 - 61
Signs of the Times - October 2017 - 62
Signs of the Times - October 2017 - 63
Signs of the Times - October 2017 - 64
Signs of the Times - October 2017 - 65
Signs of the Times - October 2017 - New Products
Signs of the Times - October 2017 - 67
Signs of the Times - October 2017 - 68
Signs of the Times - October 2017 - 69
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Signs of the Times - October 2017 - 92
Signs of the Times - October 2017 - 93
Signs of the Times - October 2017 - 94
Signs of the Times - October 2017 - Advertising Index
Signs of the Times - October 2017 - Last Look
Signs of the Times - October 2017 - Cover3
Signs of the Times - October 2017 - Cover4
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