Signs of the Times - October 2017 - 36
The International Sign Association
OCTOBER 2017 EDITION
5 Benefits of Attending
ISA Sign Expo 2018
Experience is a great teacher. So when it
comes to learning how ISA International
Sign Expo can build business, there is no
one better to listen to than those who
have done it in the past.
Here are five things you can do at ISA International Sign Expo 2018 that are sure to
make your business grow:
Sign Expo 2018
now open at
The event is
with education starting
on March 21,
at the Orange County
MAKE important connections.
DISCOVER new business.
With more than 20,000 attendees each of
the last few years, the ability to make an invaluable connection is around every corner.
Few know this as well as Michael Hage of
All Signs Inc. "When I first purchased my
business, we were just a small little sign
company. Because of all the relationships
that I have made at ISA Sign Expo, I have
grown it tremendously and am now doing
national sign work."
The ISA Custom/National Networking event
solves two important challenges: National
companies can meet local installers in
communities in which they work. And
custom companies that install for national
companies can expand the number of
companies with which they work.
Hage says the event gave him the ability to
"put a name with a face."
Many of those relationships have led to what
he calls "lifelong friends" and "business
partners that we do business with on a daily
basis. It's just invaluable."
With more opportunities to connect with
exhibitors and partners throughout the
breadth of the sign, graphics and visual
communications industry, ISA International
Sign Expo 2018, offers more chances to make
The networking event often leads to new
business-as well as offers a chance to
renew old acquaintances.
"As an installer for national accounts, sometimes we don't see the people we're working
for," said Corky Huston of Huston Signs.
"The ISA Custom/National Networking event
provides a chance to shake their hand and
appreciate their work. A lot of those are the
reasons you are in business every day.
It's just a magnificent show
and I recommend it to anyone
in the industry.
STATS * FACTS
An Oxford Economics report shows that for every $1 invested in attending a professional event like ISA International Sign Expo results in
* * * ISA REPORT / October 2017