Signs of the Times - October 2017 - 39

SPAULDING REHABILITATION HOSPITAL,
BOSTON; SIGNAGE: DCL

hospital itself and worked herself onto its vendor list. And
when the hospital wanted the dry-erase boards above
patient beds replaced, Howard placed an ambitious bid.
She was the only vendor who pledged to reuse glass from
the original signs.
In Howard's case, it took some back-and-forth, but she
wasn't forced to assume full responsibility for the glass.
Instead, she said she'd be liable for damage that occurred
off hospital grounds. Howard borrowed racks and foam
spacers from a neighboring glass and window company,
and learned how to tie the glass down in her truck. She
negotiated with hospital higher-ups to use disposable
gloves inside the space, rather than hand sanitizer. ("We
went through a ton of latex gloves!") Finally, Howard
made sure her team wore matching company shirts
along with clean pants - no paint - and served as the sole
liaison between patients and medical personnel.
Mark Andreasson, president, Design Communications Ltd.
(DCL; Boston), may have a few more direct reports than
Howard, but his strategy is roughly the same: ensuring
workers are polite, well-dressed and sensitive to the environment. They avoid working in high-traffic walkways during
busy hours - and more: "We don't want to create objectionable odors, say from adhesives, and a lot of times there are
specific wallcoverings in hospitals that aren't compatible
with normal foam tapes. You have to use tapes and adhesives
specifically engineered to inhibit plasticizer migration."
This requires exquisite care and attention. Sound familiar?

ARROYO GRANDE COMMUNITY HOSPITAL
ARROYO GRANDE, CA;
SIGN: LOLA RED DESIGN GROUP

GOOD TIMING
McCarthy has had the same experience. "Most jobs you can
do in three days," he said. For a recent ProHealth project,
"some of these took two weeks, three weeks." His installers
coordinated their work down to the quadrant of the hospital
and the hour of the day. They sent daily progress updates
and forecast their plans for the coming 24 hours.
Starting in late 2014, Kieffer | Starlite subcontracted with
CannonDesign to begin a multi-year collaboration for
ProHealth Care. The healthcare organization was partnering with the Univ. of Wisconsin to open a joint cancer
center, where the design concept was honed. In 2015,
Kieffer | Starlite created signage for more than a dozen
ProHealth clinics, followed by a revamp of three hospitals
in the western Milwaukee suburbs.
There was one primary sticking point with the client,
McCarthy said: "You really have to be very clear and concise. We went back and forth on the wayfinding." Today's
aesthetic is a mix of providing as much information as
possible and the desire to do so in a clean, sleek way.
SIGNSOFTHETIMES.COM

39


http://www.SIGNSOFTHETIMES.COM

Table of Contents for the Digital Edition of Signs of the Times - October 2017

Signs of the Times - October 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Vital Signs
Can You Make That in Neon?
Fabricating Bannerisms
Strictly Electric: It’s Good to Bb King
New Products
Advertising Index
Last Look
Signs of the Times - October 2017 - Intro
Signs of the Times - October 2017 - BB1
Signs of the Times - October 2017 - BB2
Signs of the Times - October 2017 - Signs of the Times - October 2017
Signs of the Times - October 2017 - BD_L
Signs of the Times - October 2017 - BD
Signs of the Times - October 2017 - Cover2
Signs of the Times - October 2017 - 1
Signs of the Times - October 2017 - Contents
Signs of the Times - October 2017 - 3
Signs of the Times - October 2017 - 4
Signs of the Times - October 2017 - 5
Signs of the Times - October 2017 - 6
Signs of the Times - October 2017 - 7
Signs of the Times - October 2017 - From the Editor
Signs of the Times - October 2017 - 9
Signs of the Times - October 2017 - St Update
Signs of the Times - October 2017 - 11
Signs of the Times - October 2017 - 12
Signs of the Times - October 2017 - 13
Signs of the Times - October 2017 - 14
Signs of the Times - October 2017 - 15
Signs of the Times - October 2017 - 16
Signs of the Times - October 2017 - 17
Signs of the Times - October 2017 - At Large
Signs of the Times - October 2017 - 19
Signs of the Times - October 2017 - 20
Signs of the Times - October 2017 - 21
Signs of the Times - October 2017 - Tech Review
Signs of the Times - October 2017 - 23
Signs of the Times - October 2017 - Vehicles + Vinyl
Signs of the Times - October 2017 - 25
Signs of the Times - October 2017 - 26
Signs of the Times - October 2017 - 27
Signs of the Times - October 2017 - Design Matters
Signs of the Times - October 2017 - 29
Signs of the Times - October 2017 - Nuts + Bolts
Signs of the Times - October 2017 - 31
Signs of the Times - October 2017 - 32
Signs of the Times - October 2017 - 33
Signs of the Times - October 2017 - 34
Signs of the Times - October 2017 - 35
Signs of the Times - October 2017 - 36
Signs of the Times - October 2017 - 37
Signs of the Times - October 2017 - Vital Signs
Signs of the Times - October 2017 - 39
Signs of the Times - October 2017 - 40
Signs of the Times - October 2017 - 41
Signs of the Times - October 2017 - 42
Signs of the Times - October 2017 - 43
Signs of the Times - October 2017 - Can You Make That in Neon?
Signs of the Times - October 2017 - 45
Signs of the Times - October 2017 - 46
Signs of the Times - October 2017 - 47
Signs of the Times - October 2017 - 48
Signs of the Times - October 2017 - 49
Signs of the Times - October 2017 - Fabricating Bannerisms
Signs of the Times - October 2017 - 51
Signs of the Times - October 2017 - 52
Signs of the Times - October 2017 - 53
Signs of the Times - October 2017 - 54
Signs of the Times - October 2017 - 55
Signs of the Times - October 2017 - Strictly Electric: It’s Good to Bb King
Signs of the Times - October 2017 - 57
Signs of the Times - October 2017 - 58
Signs of the Times - October 2017 - 59
Signs of the Times - October 2017 - 60
Signs of the Times - October 2017 - 61
Signs of the Times - October 2017 - 62
Signs of the Times - October 2017 - 63
Signs of the Times - October 2017 - 64
Signs of the Times - October 2017 - 65
Signs of the Times - October 2017 - New Products
Signs of the Times - October 2017 - 67
Signs of the Times - October 2017 - 68
Signs of the Times - October 2017 - 69
Signs of the Times - October 2017 - 70
Signs of the Times - October 2017 - 71
Signs of the Times - October 2017 - 72
Signs of the Times - October 2017 - 73
Signs of the Times - October 2017 - 74
Signs of the Times - October 2017 - 75
Signs of the Times - October 2017 - 76
Signs of the Times - October 2017 - 77
Signs of the Times - October 2017 - 78
Signs of the Times - October 2017 - 79
Signs of the Times - October 2017 - 80
Signs of the Times - October 2017 - 81
Signs of the Times - October 2017 - 82
Signs of the Times - October 2017 - 83
Signs of the Times - October 2017 - 84
Signs of the Times - October 2017 - 85
Signs of the Times - October 2017 - 86
Signs of the Times - October 2017 - 87
Signs of the Times - October 2017 - 88
Signs of the Times - October 2017 - 89
Signs of the Times - October 2017 - 90
Signs of the Times - October 2017 - 91
Signs of the Times - October 2017 - 92
Signs of the Times - October 2017 - 93
Signs of the Times - October 2017 - 94
Signs of the Times - October 2017 - Advertising Index
Signs of the Times - October 2017 - Last Look
Signs of the Times - October 2017 - Cover3
Signs of the Times - October 2017 - Cover4
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