Signs of the Times - October 2017 - 57

STRICTLY ELECTRIC

IT'S GOOD TO BB KING
RECREATING THE SIGNAGE OF HISTORIC BEALE STREET
IN AN ALABAMA CASINO

STEWART SONDERMAN
PROJECT MANAGER/SENIOR
DESIGNER, LORENC+YOO DESIGN,
ROSWELL, GA

N life, as in song,
with everything
eventually the
thrill is gone. So,
when planning
a renovation
of the existing
Wind Creek Casino in Montgomery,
AL, the ownership teamed up with
BB King's Blues Club in Memphis, TN
to not only expand the facilities, but
also to add an exciting venue to the
property.
Lorenc+Yoo Design (Roswell, GA)
assisted in recreating Memphis'
famous Beale Street by creating
festive signage and theming for the
property. We had previously completed
two other Wind Creek properties with
PCI Gaming; however, this design was
a bit more challenging. It required
a much more energetic and layered
development to mimic the historic
entertainment district with its years
of renovations, blunders and whitewashing. For example, Beale Street's
convenience stores were to become
beverage stations; the police station,

I

Lorenc+Yoo was responsible for all site and building signage, including
graphics for the up-lit building screen. Shown here is the primary building
and entrance identification signage.
casino security; a theatre and marquee,
the high-limits section; and, as the
centerpiece - BB King's Blues Club.
"HOW BLUE CAN YOU GET"
When we were approached to take
on the project, the concept for
recreating Beale Street was already
being developed by Dale Partners
Architects ( Jackson, MS). Jimmy
Peavy, project manager for the Creek
Indian Enterprises Development
Authority, allowed us to use the
streetscape as a canvas to maximize
the environmental graphics' impact.

Our work complemented the architecture and interior design with an
overlay of signage, large hand-painted
murals, marquees, and features
such as vintage bulbs lighting the
restroom signage.
For the major elements in the
design, we used neon for an authentic
Beale Street look. We researched
signage from Beale Street, Route 66,
Vegas and other famous installations
as well as what others have achieved
with neon and incandescents for
lighting, script and illustration. Varying techniques of lighting and letter
SIGNSOFTHETIMES.COM

57


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Table of Contents for the Digital Edition of Signs of the Times - October 2017

Signs of the Times - October 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Vital Signs
Can You Make That in Neon?
Fabricating Bannerisms
Strictly Electric: It’s Good to Bb King
New Products
Advertising Index
Last Look
Signs of the Times - October 2017 - Intro
Signs of the Times - October 2017 - BB1
Signs of the Times - October 2017 - BB2
Signs of the Times - October 2017 - Signs of the Times - October 2017
Signs of the Times - October 2017 - BD_L
Signs of the Times - October 2017 - BD
Signs of the Times - October 2017 - Cover2
Signs of the Times - October 2017 - 1
Signs of the Times - October 2017 - Contents
Signs of the Times - October 2017 - 3
Signs of the Times - October 2017 - 4
Signs of the Times - October 2017 - 5
Signs of the Times - October 2017 - 6
Signs of the Times - October 2017 - 7
Signs of the Times - October 2017 - From the Editor
Signs of the Times - October 2017 - 9
Signs of the Times - October 2017 - St Update
Signs of the Times - October 2017 - 11
Signs of the Times - October 2017 - 12
Signs of the Times - October 2017 - 13
Signs of the Times - October 2017 - 14
Signs of the Times - October 2017 - 15
Signs of the Times - October 2017 - 16
Signs of the Times - October 2017 - 17
Signs of the Times - October 2017 - At Large
Signs of the Times - October 2017 - 19
Signs of the Times - October 2017 - 20
Signs of the Times - October 2017 - 21
Signs of the Times - October 2017 - Tech Review
Signs of the Times - October 2017 - 23
Signs of the Times - October 2017 - Vehicles + Vinyl
Signs of the Times - October 2017 - 25
Signs of the Times - October 2017 - 26
Signs of the Times - October 2017 - 27
Signs of the Times - October 2017 - Design Matters
Signs of the Times - October 2017 - 29
Signs of the Times - October 2017 - Nuts + Bolts
Signs of the Times - October 2017 - 31
Signs of the Times - October 2017 - 32
Signs of the Times - October 2017 - 33
Signs of the Times - October 2017 - 34
Signs of the Times - October 2017 - 35
Signs of the Times - October 2017 - 36
Signs of the Times - October 2017 - 37
Signs of the Times - October 2017 - Vital Signs
Signs of the Times - October 2017 - 39
Signs of the Times - October 2017 - 40
Signs of the Times - October 2017 - 41
Signs of the Times - October 2017 - 42
Signs of the Times - October 2017 - 43
Signs of the Times - October 2017 - Can You Make That in Neon?
Signs of the Times - October 2017 - 45
Signs of the Times - October 2017 - 46
Signs of the Times - October 2017 - 47
Signs of the Times - October 2017 - 48
Signs of the Times - October 2017 - 49
Signs of the Times - October 2017 - Fabricating Bannerisms
Signs of the Times - October 2017 - 51
Signs of the Times - October 2017 - 52
Signs of the Times - October 2017 - 53
Signs of the Times - October 2017 - 54
Signs of the Times - October 2017 - 55
Signs of the Times - October 2017 - Strictly Electric: It’s Good to Bb King
Signs of the Times - October 2017 - 57
Signs of the Times - October 2017 - 58
Signs of the Times - October 2017 - 59
Signs of the Times - October 2017 - 60
Signs of the Times - October 2017 - 61
Signs of the Times - October 2017 - 62
Signs of the Times - October 2017 - 63
Signs of the Times - October 2017 - 64
Signs of the Times - October 2017 - 65
Signs of the Times - October 2017 - New Products
Signs of the Times - October 2017 - 67
Signs of the Times - October 2017 - 68
Signs of the Times - October 2017 - 69
Signs of the Times - October 2017 - 70
Signs of the Times - October 2017 - 71
Signs of the Times - October 2017 - 72
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Signs of the Times - October 2017 - 75
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Signs of the Times - October 2017 - 78
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Signs of the Times - October 2017 - 81
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Signs of the Times - October 2017 - 89
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Signs of the Times - October 2017 - 91
Signs of the Times - October 2017 - 92
Signs of the Times - October 2017 - 93
Signs of the Times - October 2017 - 94
Signs of the Times - October 2017 - Advertising Index
Signs of the Times - October 2017 - Last Look
Signs of the Times - October 2017 - Cover3
Signs of the Times - October 2017 - Cover4
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