Signs of the Times - October 2017 - 58

BB King's Blues Club, hotel entry
identification and gift shop signs
include a hand-painted mural of
B.B. King as a cohesive element.
construction made it look as if different hands were creating the signs.
In many instances we had to step
back and let go of our more trained
predilection to hide wires and hardware, scratches and cracks.
Marty Peck, the lighting designer
from Creative Lighting & Design
(Germantown, WI) chose Color
Kinetics' LED lighting system, controlled by an ETC Mosaic system in the
ceiling plane, as a complementary
programmed light-and-sound show
inspired by Van Gogh's The Starry
Night. The architect incorporated
many planes of mirrored panels on
walls, columns and the ceiling, to
visually carry all lighting. Creating
an environmental experience where
the streets are filled with gaming
machines was challenging. Thankfully, the central corridor to the
expansion was 25 ft. tall, allowing
for floor-to-ceiling visuals.
We also engaged illustrators to
create a variety of themed images
that muralists then hand-painted.
The exterior of the property was
treated with a vibrant modern skin
that hid this extremely different
world within. A series of horizontal
bands comprising perforated
aluminum panels with a direct-print
neutral pattern composed the façade,
"floating" in front of the building. A
light trough with programmed RGB
LED fixtures split the panels at the
base of the bands. When everything
came together, it turned out to be
an intentional collage of experiences
rarely seen outside of Las Vegas. The
property transformed from casinoonly, to a casino, hotel and nightclub
destination.
58

SIGNS OF THE TIMES

OCTOBER 2017

PHOTO BY RION RIZZO / CREATIVE SOURCES PHOTOGRAPHY, ATLANTA

"I'M MOVING ON"
With the successful expansion
complete, PCI Gaming engaged Dale
Partners and Lorenc+Yoo to carry
the same type of theming through
the rest of the property. This included
continuing the bands described

earlier, onto the rest of the building in
a more free-form, undulating pattern.
We also developed the identities and
storefront design for Lucille's casual
diner, the Bus Depot casino entryway
and Non-Smoking Gaming, which
was themed as a factory.



Table of Contents for the Digital Edition of Signs of the Times - October 2017

Signs of the Times - October 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Vital Signs
Can You Make That in Neon?
Fabricating Bannerisms
Strictly Electric: It’s Good to Bb King
New Products
Advertising Index
Last Look
Signs of the Times - October 2017 - Intro
Signs of the Times - October 2017 - BB1
Signs of the Times - October 2017 - BB2
Signs of the Times - October 2017 - Signs of the Times - October 2017
Signs of the Times - October 2017 - BD_L
Signs of the Times - October 2017 - BD
Signs of the Times - October 2017 - Cover2
Signs of the Times - October 2017 - 1
Signs of the Times - October 2017 - Contents
Signs of the Times - October 2017 - 3
Signs of the Times - October 2017 - 4
Signs of the Times - October 2017 - 5
Signs of the Times - October 2017 - 6
Signs of the Times - October 2017 - 7
Signs of the Times - October 2017 - From the Editor
Signs of the Times - October 2017 - 9
Signs of the Times - October 2017 - St Update
Signs of the Times - October 2017 - 11
Signs of the Times - October 2017 - 12
Signs of the Times - October 2017 - 13
Signs of the Times - October 2017 - 14
Signs of the Times - October 2017 - 15
Signs of the Times - October 2017 - 16
Signs of the Times - October 2017 - 17
Signs of the Times - October 2017 - At Large
Signs of the Times - October 2017 - 19
Signs of the Times - October 2017 - 20
Signs of the Times - October 2017 - 21
Signs of the Times - October 2017 - Tech Review
Signs of the Times - October 2017 - 23
Signs of the Times - October 2017 - Vehicles + Vinyl
Signs of the Times - October 2017 - 25
Signs of the Times - October 2017 - 26
Signs of the Times - October 2017 - 27
Signs of the Times - October 2017 - Design Matters
Signs of the Times - October 2017 - 29
Signs of the Times - October 2017 - Nuts + Bolts
Signs of the Times - October 2017 - 31
Signs of the Times - October 2017 - 32
Signs of the Times - October 2017 - 33
Signs of the Times - October 2017 - 34
Signs of the Times - October 2017 - 35
Signs of the Times - October 2017 - 36
Signs of the Times - October 2017 - 37
Signs of the Times - October 2017 - Vital Signs
Signs of the Times - October 2017 - 39
Signs of the Times - October 2017 - 40
Signs of the Times - October 2017 - 41
Signs of the Times - October 2017 - 42
Signs of the Times - October 2017 - 43
Signs of the Times - October 2017 - Can You Make That in Neon?
Signs of the Times - October 2017 - 45
Signs of the Times - October 2017 - 46
Signs of the Times - October 2017 - 47
Signs of the Times - October 2017 - 48
Signs of the Times - October 2017 - 49
Signs of the Times - October 2017 - Fabricating Bannerisms
Signs of the Times - October 2017 - 51
Signs of the Times - October 2017 - 52
Signs of the Times - October 2017 - 53
Signs of the Times - October 2017 - 54
Signs of the Times - October 2017 - 55
Signs of the Times - October 2017 - Strictly Electric: It’s Good to Bb King
Signs of the Times - October 2017 - 57
Signs of the Times - October 2017 - 58
Signs of the Times - October 2017 - 59
Signs of the Times - October 2017 - 60
Signs of the Times - October 2017 - 61
Signs of the Times - October 2017 - 62
Signs of the Times - October 2017 - 63
Signs of the Times - October 2017 - 64
Signs of the Times - October 2017 - 65
Signs of the Times - October 2017 - New Products
Signs of the Times - October 2017 - 67
Signs of the Times - October 2017 - 68
Signs of the Times - October 2017 - 69
Signs of the Times - October 2017 - 70
Signs of the Times - October 2017 - 71
Signs of the Times - October 2017 - 72
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Signs of the Times - October 2017 - 75
Signs of the Times - October 2017 - 76
Signs of the Times - October 2017 - 77
Signs of the Times - October 2017 - 78
Signs of the Times - October 2017 - 79
Signs of the Times - October 2017 - 80
Signs of the Times - October 2017 - 81
Signs of the Times - October 2017 - 82
Signs of the Times - October 2017 - 83
Signs of the Times - October 2017 - 84
Signs of the Times - October 2017 - 85
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Signs of the Times - October 2017 - 87
Signs of the Times - October 2017 - 88
Signs of the Times - October 2017 - 89
Signs of the Times - October 2017 - 90
Signs of the Times - October 2017 - 91
Signs of the Times - October 2017 - 92
Signs of the Times - October 2017 - 93
Signs of the Times - October 2017 - 94
Signs of the Times - October 2017 - Advertising Index
Signs of the Times - October 2017 - Last Look
Signs of the Times - October 2017 - Cover3
Signs of the Times - October 2017 - Cover4
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