Signs of the Times - October 2017 - 8

GOOD SPORTSMANSHIP
O often, writing about a
topic makes you begin to
look at the world through
that lens. It's hard for me
not to scope out what type of printers
companies are running after working
on our sister publication, Big Picture;
I immediately notice the merchandising in retailers' window displays
after years covering interior design.
When I first visited a triathletefriendly physical therapist for knee
pain, I took a quick look around. A
wall of tall windows letting in natural
light. Niiiice. Rotating stools and exam
tables in the same red as the clinic's
logo. Sharp. A bank of standing desks
to save clinicians' spines. Thumbs-up.
(Also, a solid playlist, which has been
surgically removed from most medical
settings.)
The practice caters to athletes, to put
it mildly. One 90-degree day, I dodged
a guy streaming sweat on the sidewalk, huffing and puffing on a bike
trainer in full sun. (Heat acclimation,
perhaps?) An attached gym features
some fearsome equipment I dare not
touch. And the clinic does not only
standard PT, but also hosts indoor
bike trainer sessions, strength training
for endurance athletes and a spate
of other treatments that seem to
involve some combination of dry
needling and machines louder than a
hotel ice dispenser. I haven't needed
any of that yet, thankfully.
But the most fun features of the
space are dozens of colorful jerseys
lining its walls, an almost-living
"thank you" from past and current
athlete-clients. There's a Cubs jersey,

S

8

SIGNS OF THE TIMES

OCTOBER 2017

a professional triathlete's singlet,
even signed photos from Olympians.
So when my PT, who has completed
a freakish number of Ironmans and
endurance events, is jamming his
fingers somewhat painfully into the
soft tissue above my kneecap ("I
promise you, I'm not enjoying this"),
the jersey wall is a good distraction.
It's also really low-cost, low-key
signage. They didn't do it in a tacky
way; the shirts are never falling down
or hung at awkward angles. But what
does it cost to hang a shirt on a wall?
A buck? Call it less than $50 for one
of the more effective "show, don't tell"
design deliveries I've seen.
I'm as impressed by a milliondollar video wall as anyone. But the
creativity that underlies a simple yet
novel design wins my quiet admiration. When I sat down to talk to
signmakers about healthcare clients,
I came across someone who again
reminded me that visual impact is
so much more than materials and
machines. To meet Elizabeth Howard,
and learn about her bid-winning
concept, along with tips and tricks
for working in this sector, turn to
page 38.

ROBIN DONOVAN
EDITOR-IN-CHIEF
robin.donovan@stmediagroup.com

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Table of Contents for the Digital Edition of Signs of the Times - October 2017

Signs of the Times - October 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Vital Signs
Can You Make That in Neon?
Fabricating Bannerisms
Strictly Electric: It’s Good to Bb King
New Products
Advertising Index
Last Look
Signs of the Times - October 2017 - Intro
Signs of the Times - October 2017 - BB1
Signs of the Times - October 2017 - BB2
Signs of the Times - October 2017 - Signs of the Times - October 2017
Signs of the Times - October 2017 - BD_L
Signs of the Times - October 2017 - BD
Signs of the Times - October 2017 - Cover2
Signs of the Times - October 2017 - 1
Signs of the Times - October 2017 - Contents
Signs of the Times - October 2017 - 3
Signs of the Times - October 2017 - 4
Signs of the Times - October 2017 - 5
Signs of the Times - October 2017 - 6
Signs of the Times - October 2017 - 7
Signs of the Times - October 2017 - From the Editor
Signs of the Times - October 2017 - 9
Signs of the Times - October 2017 - St Update
Signs of the Times - October 2017 - 11
Signs of the Times - October 2017 - 12
Signs of the Times - October 2017 - 13
Signs of the Times - October 2017 - 14
Signs of the Times - October 2017 - 15
Signs of the Times - October 2017 - 16
Signs of the Times - October 2017 - 17
Signs of the Times - October 2017 - At Large
Signs of the Times - October 2017 - 19
Signs of the Times - October 2017 - 20
Signs of the Times - October 2017 - 21
Signs of the Times - October 2017 - Tech Review
Signs of the Times - October 2017 - 23
Signs of the Times - October 2017 - Vehicles + Vinyl
Signs of the Times - October 2017 - 25
Signs of the Times - October 2017 - 26
Signs of the Times - October 2017 - 27
Signs of the Times - October 2017 - Design Matters
Signs of the Times - October 2017 - 29
Signs of the Times - October 2017 - Nuts + Bolts
Signs of the Times - October 2017 - 31
Signs of the Times - October 2017 - 32
Signs of the Times - October 2017 - 33
Signs of the Times - October 2017 - 34
Signs of the Times - October 2017 - 35
Signs of the Times - October 2017 - 36
Signs of the Times - October 2017 - 37
Signs of the Times - October 2017 - Vital Signs
Signs of the Times - October 2017 - 39
Signs of the Times - October 2017 - 40
Signs of the Times - October 2017 - 41
Signs of the Times - October 2017 - 42
Signs of the Times - October 2017 - 43
Signs of the Times - October 2017 - Can You Make That in Neon?
Signs of the Times - October 2017 - 45
Signs of the Times - October 2017 - 46
Signs of the Times - October 2017 - 47
Signs of the Times - October 2017 - 48
Signs of the Times - October 2017 - 49
Signs of the Times - October 2017 - Fabricating Bannerisms
Signs of the Times - October 2017 - 51
Signs of the Times - October 2017 - 52
Signs of the Times - October 2017 - 53
Signs of the Times - October 2017 - 54
Signs of the Times - October 2017 - 55
Signs of the Times - October 2017 - Strictly Electric: It’s Good to Bb King
Signs of the Times - October 2017 - 57
Signs of the Times - October 2017 - 58
Signs of the Times - October 2017 - 59
Signs of the Times - October 2017 - 60
Signs of the Times - October 2017 - 61
Signs of the Times - October 2017 - 62
Signs of the Times - October 2017 - 63
Signs of the Times - October 2017 - 64
Signs of the Times - October 2017 - 65
Signs of the Times - October 2017 - New Products
Signs of the Times - October 2017 - 67
Signs of the Times - October 2017 - 68
Signs of the Times - October 2017 - 69
Signs of the Times - October 2017 - 70
Signs of the Times - October 2017 - 71
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Signs of the Times - October 2017 - 92
Signs of the Times - October 2017 - 93
Signs of the Times - October 2017 - 94
Signs of the Times - October 2017 - Advertising Index
Signs of the Times - October 2017 - Last Look
Signs of the Times - October 2017 - Cover3
Signs of the Times - October 2017 - Cover4
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http://www.nxtbook.com/nxtbooks/STMG/sott_201412
http://www.nxtbook.com/nxtbooks/STMG/sott_201411
http://www.nxtbook.com/nxtbooks/STMG/sott_201410
http://www.nxtbook.com/nxtbooks/STMG/sott_201409
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http://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
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http://www.nxtbook.com/nxtbooks/STMG/sott_201312
http://www.nxtbook.com/nxtbooks/STMG/sott_201311
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http://www.nxtbook.com/nxtbooks/STMG/sott_201309
http://www.nxtbook.com/nxtbooks/STMG/sott_201308
http://www.nxtbook.com/nxtbooks/STMG/sott_201307
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http://www.nxtbook.com/nxtbooks/STMG/sott_201304
http://www.nxtbook.com/nxtbooks/STMG/sott_201303
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
http://www.nxtbook.com/nxtbooks/STMG/sott_201302
http://www.nxtbook.com/nxtbooks/STMG/sott_201301
http://www.nxtbook.com/nxtbooks/STMG/sott_201212
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http://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
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http://www.nxtbook.com/nxtbooks/STMG/sott_201201
http://www.nxtbookMEDIA.com