Signs of the Times - November 2017 - 28
VEHICLES + VINYL
worked up the designs for Brekmar's
various vehicles using Adobe software,
with the process taking one full week.
Ben's business partner, Matt Webb,
used the shop's Roland XC-540 to
print ORACAL 3751RA wrap film
and its GBC laminator to apply
a protective coat of Oracal 290G
laminate. Justin Espinas installed the
wraps with the help of 3M squeegees.
"Printing [required] about a day and
the install for each vehicle was about
three days," Ben said.
Now Brekmar has its own theme,
its own identity. And some nicely
wrapped trucks, too.
ADAPTATION
Sometimes you can take part of an
old song and make it new. "Sampling,"
I believe it's called. Stephen Douglass,
owner of Flying Donkey Creative Inc.
(Marietta, GA) knows a bit about
this, or at least how to sample an
28
SIGNS OF THE TIMES
NOVEMBER 2017
existing design and then transform
it into a new song with many verses.
The namesake owner of Shawn's
Lawn & Landscape came to Flying
Donkey with an existing logo developed by a web designer. "A black text
[logo] file is what we received," Stephen
said. "The client [originally] only
wanted a decal package, so we put
some color behind it and he loved it."
Shawn got a few jobs and saw the
results of getting noticed, Stephen
said. "Then he came back to us and
said, 'Here's my personal truck; have
at it.'" Sensing an opportunity, Stephen
went for broke and designed something entirely new using Photoshop
to command even more attention.
"I typically spend two days in the
design process and wait to show
a proof until I have slept on it and
looked at it with fresh eyes," Stephen
said. With that approved, Flying
Donkey then output 3M IJ180cV3-10
vinyl from its HP L365 printer and
applied 3M Scotchcal 8518 Overlaminate using their USTECH Master
Worf Series laminator. Jairo Castillo
wrapped the truck using Geek Wraps
4-in. soft edge squeegees. The printing
took one day, installation another.
"I let Shawn know that his truck
would look so good, he would have
to redo his trailer," Stephen said.
Shawn Lovell apparently laughed
until he got home and parked the
newly wrapped truck next to his
trailer, Stephen reported, before bringing the trailer in later the same day.
Shawn has since told Stephen that
the wraps paid for themselves in the
first week with more than $10,000 of
new business. "After three months,
he had added so many new clients
that he has told them they have to
wait until spring," Stephen said.
That's a commercial theme you
can dance to!
Table of Contents for the Digital Edition of Signs of the Times - November 2017
Signs of the Times - November 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Expand Your Shop
A Rising Tide
Strictly Wholesale: When in Rome
New Products
The Cutting Edge
A Known Quantity
Engraving New Products
Advertising Index
Last Look
Signs of the Times - November 2017 - Intro
Signs of the Times - November 2017 - BB1
Signs of the Times - November 2017 - BB2
Signs of the Times - November 2017 - Signs of the Times - November 2017
Signs of the Times - November 2017 - BD_L
Signs of the Times - November 2017 - BD
Signs of the Times - November 2017 - Cover2
Signs of the Times - November 2017 - 1
Signs of the Times - November 2017 - Contents
Signs of the Times - November 2017 - 3
Signs of the Times - November 2017 - 4
Signs of the Times - November 2017 - 5
Signs of the Times - November 2017 - 6
Signs of the Times - November 2017 - 7
Signs of the Times - November 2017 - From the Editor
Signs of the Times - November 2017 - 9
Signs of the Times - November 2017 - St Update
Signs of the Times - November 2017 - 11
Signs of the Times - November 2017 - 12
Signs of the Times - November 2017 - 13
Signs of the Times - November 2017 - 14
Signs of the Times - November 2017 - 15
Signs of the Times - November 2017 - 16
Signs of the Times - November 2017 - 17
Signs of the Times - November 2017 - At Large
Signs of the Times - November 2017 - 19
Signs of the Times - November 2017 - 20
Signs of the Times - November 2017 - 21
Signs of the Times - November 2017 - Tech Review
Signs of the Times - November 2017 - 23
Signs of the Times - November 2017 - Leds + Lighting
Signs of the Times - November 2017 - 25
Signs of the Times - November 2017 - Vehicles + Vinyl
Signs of the Times - November 2017 - 27
Signs of the Times - November 2017 - 28
Signs of the Times - November 2017 - 29
Signs of the Times - November 2017 - Shop Ops
Signs of the Times - November 2017 - 31
Signs of the Times - November 2017 - 32
Signs of the Times - November 2017 - 33
Signs of the Times - November 2017 - Expand Your Shop
Signs of the Times - November 2017 - 35
Signs of the Times - November 2017 - 36
Signs of the Times - November 2017 - 37
Signs of the Times - November 2017 - 38
Signs of the Times - November 2017 - 39
Signs of the Times - November 2017 - A Rising Tide
Signs of the Times - November 2017 - 41
Signs of the Times - November 2017 - 42
Signs of the Times - November 2017 - 43
Signs of the Times - November 2017 - Strictly Wholesale: When in Rome
Signs of the Times - November 2017 - 45
Signs of the Times - November 2017 - 46
Signs of the Times - November 2017 - 47
Signs of the Times - November 2017 - New Products
Signs of the Times - November 2017 - 49
Signs of the Times - November 2017 - 50
Signs of the Times - November 2017 - 51
Signs of the Times - November 2017 - 52
Signs of the Times - November 2017 - 53
Signs of the Times - November 2017 - 54
Signs of the Times - November 2017 - 55
Signs of the Times - November 2017 - 56
Signs of the Times - November 2017 - 57
Signs of the Times - November 2017 - The Cutting Edge
Signs of the Times - November 2017 - 59
Signs of the Times - November 2017 - 60
Signs of the Times - November 2017 - 61
Signs of the Times - November 2017 - 62
Signs of the Times - November 2017 - 63
Signs of the Times - November 2017 - 64
Signs of the Times - November 2017 - 65
Signs of the Times - November 2017 - A Known Quantity
Signs of the Times - November 2017 - 67
Signs of the Times - November 2017 - 68
Signs of the Times - November 2017 - 69
Signs of the Times - November 2017 - Engraving New Products
Signs of the Times - November 2017 - 71
Signs of the Times - November 2017 - 72
Signs of the Times - November 2017 - 73
Signs of the Times - November 2017 - 74
Signs of the Times - November 2017 - 75
Signs of the Times - November 2017 - 76
Signs of the Times - November 2017 - 77
Signs of the Times - November 2017 - 78
Signs of the Times - November 2017 - 79
Signs of the Times - November 2017 - 80
Signs of the Times - November 2017 - 81
Signs of the Times - November 2017 - 82
Signs of the Times - November 2017 - 83
Signs of the Times - November 2017 - 84
Signs of the Times - November 2017 - 85
Signs of the Times - November 2017 - 86
Signs of the Times - November 2017 - 87
Signs of the Times - November 2017 - 88
Signs of the Times - November 2017 - 89
Signs of the Times - November 2017 - 90
Signs of the Times - November 2017 - 91
Signs of the Times - November 2017 - 92
Signs of the Times - November 2017 - 93
Signs of the Times - November 2017 - 94
Signs of the Times - November 2017 - Advertising Index
Signs of the Times - November 2017 - Last Look
Signs of the Times - November 2017 - Cover3
Signs of the Times - November 2017 - Cover4
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