Signs of the Times - November 2017 - 56

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How will the supply chain change in
the near future?
Rowmark products are currently
available via its worldwide Authorized Distribution Network.

Black/White Plastic
Looking into the coming year of
signage and graphics, which product
innovations do you find most
compelling?
We believe that UV-LED printing
has great potential for explosive
growth. Technical advances in the
machines and new ink formulations are really going to expand
the ways in which signmakers can
offer their customers innovative
and creative options. Rowmark's
Johnson Plastics Plus brand offers
Direct Color Systems (DCS) UVLED printers, which can print
beautiful, colorful images onto
virtually anything you can imagine
from Rowmark plastic sheet materials and stainless steel tumblers
to dark T-shirts! Additionally, DCS
is the only UV-LED printer on
the market with the ability to
print ADA Braille signage in a
single pass.
How will businesses need to evolve
in the future to meet the demands
of their customers?
We need to be tuned in to the
needs of our customers and really
listen to them to understand their

56

SIGNS OF THE TIMES

NOVEMBER 2017

wants and needs from a products,
service and technology standpoint.
From your perspective, what's the
most exciting trend in signage today?
The most exciting trend today in
signage is the ability to mix technologies in signage applications
to create unique, custom signage
and wayfinding projects. We are
seeing our customers add more
textures, colors, finishes, layering,
3D effects and decorative hardware
to installed signage projects. It's
amazing how much this industry
has evolved from a standard engraved
sign with a simple frame to unique,
truly custom signage to convey
an entire brand story.
What are some of the biggest challenges your customers face today?
Economic factors are always a
concern in any market, and the
signage industry is no different.
Rising costs in raw materials have
forced us as a manufacturer to
look at ways to better manage
our production processes without
sacrificing quality. Competing
technologies, such as digital signage,
will expand the number of choices
consumers have, making it more
important for us to provide niche
products to satisfy a variety of needs.

To what extent have the Internet and
social media changed the acquisition
of materials and equipment?
Social media offers exciting opportunities for us to communicate
with our customers. We are using
Facebook to post live educational
videos so they can see our products
in action and learn new techniques
for fabrication. We also use Facebook
and Twitter with easy-click links
to online ordering. We work diligently to keep our website current
and user-friendly.
How can sign companies and
graphics providers best compete
and diversify in 2018?
Our best recommendation for sign
companies and graphic providers
looking to compete and diversify
is to try new materials and technologies! Set yourself apart from
the competition by offering new
trending colors and patterns. For
instance, chalkboard substrates are
hugely popular in today's market!
Rowmark answered the need of
its customers by developing a
chalkboard finish that can be
cut out into unique shapes with
a laser. Offering these cool new
products sets you apart from the
competition with on-trend products
and solutions to support your customers and pique their interest.
Rowmark has a constant drive
to innovate new products to help



Table of Contents for the Digital Edition of Signs of the Times - November 2017

Signs of the Times - November 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Expand Your Shop
A Rising Tide
Strictly Wholesale: When in Rome
New Products
The Cutting Edge
A Known Quantity
Engraving New Products
Advertising Index
Last Look
Signs of the Times - November 2017 - Intro
Signs of the Times - November 2017 - BB1
Signs of the Times - November 2017 - BB2
Signs of the Times - November 2017 - Signs of the Times - November 2017
Signs of the Times - November 2017 - BD_L
Signs of the Times - November 2017 - BD
Signs of the Times - November 2017 - Cover2
Signs of the Times - November 2017 - 1
Signs of the Times - November 2017 - Contents
Signs of the Times - November 2017 - 3
Signs of the Times - November 2017 - 4
Signs of the Times - November 2017 - 5
Signs of the Times - November 2017 - 6
Signs of the Times - November 2017 - 7
Signs of the Times - November 2017 - From the Editor
Signs of the Times - November 2017 - 9
Signs of the Times - November 2017 - St Update
Signs of the Times - November 2017 - 11
Signs of the Times - November 2017 - 12
Signs of the Times - November 2017 - 13
Signs of the Times - November 2017 - 14
Signs of the Times - November 2017 - 15
Signs of the Times - November 2017 - 16
Signs of the Times - November 2017 - 17
Signs of the Times - November 2017 - At Large
Signs of the Times - November 2017 - 19
Signs of the Times - November 2017 - 20
Signs of the Times - November 2017 - 21
Signs of the Times - November 2017 - Tech Review
Signs of the Times - November 2017 - 23
Signs of the Times - November 2017 - Leds + Lighting
Signs of the Times - November 2017 - 25
Signs of the Times - November 2017 - Vehicles + Vinyl
Signs of the Times - November 2017 - 27
Signs of the Times - November 2017 - 28
Signs of the Times - November 2017 - 29
Signs of the Times - November 2017 - Shop Ops
Signs of the Times - November 2017 - 31
Signs of the Times - November 2017 - 32
Signs of the Times - November 2017 - 33
Signs of the Times - November 2017 - Expand Your Shop
Signs of the Times - November 2017 - 35
Signs of the Times - November 2017 - 36
Signs of the Times - November 2017 - 37
Signs of the Times - November 2017 - 38
Signs of the Times - November 2017 - 39
Signs of the Times - November 2017 - A Rising Tide
Signs of the Times - November 2017 - 41
Signs of the Times - November 2017 - 42
Signs of the Times - November 2017 - 43
Signs of the Times - November 2017 - Strictly Wholesale: When in Rome
Signs of the Times - November 2017 - 45
Signs of the Times - November 2017 - 46
Signs of the Times - November 2017 - 47
Signs of the Times - November 2017 - New Products
Signs of the Times - November 2017 - 49
Signs of the Times - November 2017 - 50
Signs of the Times - November 2017 - 51
Signs of the Times - November 2017 - 52
Signs of the Times - November 2017 - 53
Signs of the Times - November 2017 - 54
Signs of the Times - November 2017 - 55
Signs of the Times - November 2017 - 56
Signs of the Times - November 2017 - 57
Signs of the Times - November 2017 - The Cutting Edge
Signs of the Times - November 2017 - 59
Signs of the Times - November 2017 - 60
Signs of the Times - November 2017 - 61
Signs of the Times - November 2017 - 62
Signs of the Times - November 2017 - 63
Signs of the Times - November 2017 - 64
Signs of the Times - November 2017 - 65
Signs of the Times - November 2017 - A Known Quantity
Signs of the Times - November 2017 - 67
Signs of the Times - November 2017 - 68
Signs of the Times - November 2017 - 69
Signs of the Times - November 2017 - Engraving New Products
Signs of the Times - November 2017 - 71
Signs of the Times - November 2017 - 72
Signs of the Times - November 2017 - 73
Signs of the Times - November 2017 - 74
Signs of the Times - November 2017 - 75
Signs of the Times - November 2017 - 76
Signs of the Times - November 2017 - 77
Signs of the Times - November 2017 - 78
Signs of the Times - November 2017 - 79
Signs of the Times - November 2017 - 80
Signs of the Times - November 2017 - 81
Signs of the Times - November 2017 - 82
Signs of the Times - November 2017 - 83
Signs of the Times - November 2017 - 84
Signs of the Times - November 2017 - 85
Signs of the Times - November 2017 - 86
Signs of the Times - November 2017 - 87
Signs of the Times - November 2017 - 88
Signs of the Times - November 2017 - 89
Signs of the Times - November 2017 - 90
Signs of the Times - November 2017 - 91
Signs of the Times - November 2017 - 92
Signs of the Times - November 2017 - 93
Signs of the Times - November 2017 - 94
Signs of the Times - November 2017 - Advertising Index
Signs of the Times - November 2017 - Last Look
Signs of the Times - November 2017 - Cover3
Signs of the Times - November 2017 - Cover4
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