Signs of the Times - December 2017 - 43
MIDTOWN SIGNS Kansas City, KS
ness stand out, and two-thirds have made a purchase as a
result. Consumers also indicated that substandard signage
- or the absence of any signage - deterred them from
entering a store.
"The right sign can elevate a business's professionalism,"
Baughman said. "It can add an air of legitimacy and
remove doubt about a service or product. How do you
put a price tag on that?" Signs also provide a sense of
community, he said, by conveying what a business is and
what it does - not only to customers, but to everyone in
the surrounding area as a trust-builder. "Does it welcome
customers, like those found in a retail environment, or
work to detour unwanted traffic, like what you'd want in
an industrial park?" Baughman asked, adding that both
sentiments help brand a location and set expectations.
(ALMOST NEVER) DROP THE BALL
When you've been in the sign business for more than 30
years, you pick up a thing or two. Or, in the case of Joe
Calvano, president of Landmark Signs (New York), you
literally pick things up, and then drop them - like the
Times Square Ball that's been part of the New Year's Eve
celebration for generations. "In the '80s," Calvano said,
"about two dozen of us lowered it by hand. Nowadays,
PHOTOS COURTESY OF LUCINDA GRANGE/LANDMARK SIGNS
in Kansas City, KS. "No doubt about it." And this selfadmitted BBQ fanatic knows a thing or two about good food,
and even more about good signage. Since 2003, Midtown's
been the go-to shop for unique, multi-dimensional, illuminated signs that bridge the gap between industrial and
commercial art. Baughman and his team of 16 fulltime
employees believe that more than any other form of advertising, a business's sign has the best return on investment.
According to a 2012 study by the Univ. of Cincinnati,
about three-fourths of consumers have entered a business
or referred a friend because of a sign that made the busi-
LANDMARK SIGNS New York
SIGNSOFTHETIMES.COM
43
http://www.SIGNSOFTHETIMES.COM
Table of Contents for the Digital Edition of Signs of the Times - December 2017
Signs of the Times - December 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
An Overarching Theme
The Value of Signs
Going With the Flow
Design Software
New Products
Advertising Index
Last Look
Signs of the Times - December 2017 - Intro
Signs of the Times - December 2017 - BB1
Signs of the Times - December 2017 - BB2
Signs of the Times - December 2017 - Signs of the Times - December 2017
Signs of the Times - December 2017 - BD_L
Signs of the Times - December 2017 - BD
Signs of the Times - December 2017 - Cover2
Signs of the Times - December 2017 - 1
Signs of the Times - December 2017 - 2
Signs of the Times - December 2017 - 3
Signs of the Times - December 2017 - Contents
Signs of the Times - December 2017 - 5
Signs of the Times - December 2017 - 6
Signs of the Times - December 2017 - 7
Signs of the Times - December 2017 - 8
Signs of the Times - December 2017 - 9
Signs of the Times - December 2017 - From the Editor
Signs of the Times - December 2017 - 11
Signs of the Times - December 2017 - St Update
Signs of the Times - December 2017 - 13
Signs of the Times - December 2017 - 14
Signs of the Times - December 2017 - 15
Signs of the Times - December 2017 - 16
Signs of the Times - December 2017 - 17
Signs of the Times - December 2017 - 18
Signs of the Times - December 2017 - 19
Signs of the Times - December 2017 - At Large
Signs of the Times - December 2017 - 21
Signs of the Times - December 2017 - 22
Signs of the Times - December 2017 - 23
Signs of the Times - December 2017 - Tech Review
Signs of the Times - December 2017 - 25
Signs of the Times - December 2017 - Vehicles + Vinyl
Signs of the Times - December 2017 - 27
Signs of the Times - December 2017 - 28
Signs of the Times - December 2017 - 29
Signs of the Times - December 2017 - Design Matters
Signs of the Times - December 2017 - 31
Signs of the Times - December 2017 - Nuts + Bolts
Signs of the Times - December 2017 - 33
Signs of the Times - December 2017 - 34
Signs of the Times - December 2017 - 35
Signs of the Times - December 2017 - 36
Signs of the Times - December 2017 - 37
Signs of the Times - December 2017 - An Overarching Theme
Signs of the Times - December 2017 - 39
Signs of the Times - December 2017 - 40
Signs of the Times - December 2017 - 41
Signs of the Times - December 2017 - The Value of Signs
Signs of the Times - December 2017 - 43
Signs of the Times - December 2017 - 44
Signs of the Times - December 2017 - 45
Signs of the Times - December 2017 - Going With the Flow
Signs of the Times - December 2017 - 47
Signs of the Times - December 2017 - Design Software
Signs of the Times - December 2017 - 49
Signs of the Times - December 2017 - 50
Signs of the Times - December 2017 - 51
Signs of the Times - December 2017 - New Products
Signs of the Times - December 2017 - 53
Signs of the Times - December 2017 - 54
Signs of the Times - December 2017 - 55
Signs of the Times - December 2017 - 56
Signs of the Times - December 2017 - 57
Signs of the Times - December 2017 - 58
Signs of the Times - December 2017 - 59
Signs of the Times - December 2017 - 60
Signs of the Times - December 2017 - 61
Signs of the Times - December 2017 - 62
Signs of the Times - December 2017 - 63
Signs of the Times - December 2017 - 64
Signs of the Times - December 2017 - 65
Signs of the Times - December 2017 - 66
Signs of the Times - December 2017 - 67
Signs of the Times - December 2017 - 68
Signs of the Times - December 2017 - 69
Signs of the Times - December 2017 - 70
Signs of the Times - December 2017 - 71
Signs of the Times - December 2017 - 72
Signs of the Times - December 2017 - 73
Signs of the Times - December 2017 - 74
Signs of the Times - December 2017 - 75
Signs of the Times - December 2017 - 76
Signs of the Times - December 2017 - 77
Signs of the Times - December 2017 - 78
Signs of the Times - December 2017 - Advertising Index
Signs of the Times - December 2017 - Last Look
Signs of the Times - December 2017 - Cover3
Signs of the Times - December 2017 - Cover4
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