Signs of the Times - January 2018 - 20

AT LARGE
DAREK

JOHNSON

ABOUT YOUR MONEY

is ST's Editor-at-Large.
Contact him at darek.johnson
@stmediagroup.com.

You're not going to like this.
OMPARING $100 in cash
today to its relative value
in the year 2000 divulges
that it lost between $36
and $81 (depending upon the value
category) in relative value due to
inflation, devalued currency and
various other reasons. For example,
in 2000, had you placed $100 in a
savings account that paid, say, a generous 3%, you'd have earned roughly $51
over the last 17 years and, subtracting
the $36 value loss, you would have
earned only $15. Had you placed that
$100 in a garden-buried fruit jar, you'd
have lost the full $51.
Had you invested the $100 in
NASDAQ stocks in 2000, you would

C

20

SIGNS OF THE TIMES

JANUARY 2018

have bought high and quite possibly
not regained your initial investment
until 2016. Remember 2009?
MeasuringWorth.com says you
can determine relative value via an
online purchasing power calculator
and, in the above example, the $100
factored in the percentage increase
in the consumer price index (CPI)
between 2000 and 2017, which reveals
the relative value.
There's more, especially for signshops. First is the contemporary cost
analysis, e.g., the cost of a year 2000
sign-building project. A sign from
back then that required $100 would
cost $151 to produce today.
Bummer.

WHERE DID THE MONEY GO?
What happened to the money is
complex, but the two causes for the
loss of buying power are inflation
and the floating value of the dollar
(when contrasted against the world
market). Like it or not, you shop
and buy in a world market. Read the
labels - groceries, clothing, hardware,
cars and supplies; it goes even deeper
when you research components.
The currency market - a loosely held
organization of banks, central banks,
commercial firms, investment management firms, hedge funds and retail
foreign exchange (Forex) brokers and
investors who buy, sell, exchange and
speculate on different currencies -
constantly affects the value of money.
They treat currencies like baseball cards.
Most of their transactions occur
via linked global computer networks
owned by large banks and brokers.
No surprise, the US dollar is the most
traded, followed by the Japanese yen,
the British pound and the Swiss franc.
These diverse entities speculate
on currency values. The variables are
market-demand with assessments
generally based on a country's economic strength, growth and interestrate differentials. This is also where
the terms "strong" and "weak" apply
to currency. A "strong" dollar is one
that sells high in the currency market.
In real life, a strong dollar upwardly
affects the price other countries pay
for US goods, but it also allows US
buyers to purchase foreign-made goods
at a lower value rate; thus, a strong


http://www.MeasuringWorth.com

Table of Contents for the Digital Edition of Signs of the Times - January 2018

Signs of the Times - January 2018
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Strike a Pose
Reflected Glory
Channel Your Energy
First Impression
Strictly Commercial: Brushing Up
New Products
Advertising Index
Last Look
Signs of the Times - January 2018 - Intro
Signs of the Times - January 2018 - BB1
Signs of the Times - January 2018 - BB2
Signs of the Times - January 2018 - Signs of the Times - January 2018
Signs of the Times - January 2018 - CT1
Signs of the Times - January 2018 - CT2
Signs of the Times - January 2018 - Cover2
Signs of the Times - January 2018 - 1
Signs of the Times - January 2018 - Contents
Signs of the Times - January 2018 - 3
Signs of the Times - January 2018 - 4
Signs of the Times - January 2018 - 5
Signs of the Times - January 2018 - 6
Signs of the Times - January 2018 - 7
Signs of the Times - January 2018 - From the Editor
Signs of the Times - January 2018 - 9
Signs of the Times - January 2018 - St Update
Signs of the Times - January 2018 - 11
Signs of the Times - January 2018 - 12
Signs of the Times - January 2018 - 13
Signs of the Times - January 2018 - 14
Signs of the Times - January 2018 - 15
Signs of the Times - January 2018 - 16
Signs of the Times - January 2018 - 17
Signs of the Times - January 2018 - 18
Signs of the Times - January 2018 - 19
Signs of the Times - January 2018 - At Large
Signs of the Times - January 2018 - 21
Signs of the Times - January 2018 - 22
Signs of the Times - January 2018 - 23
Signs of the Times - January 2018 - Tech Review
Signs of the Times - January 2018 - 25
Signs of the Times - January 2018 - Leds + Lighting
Signs of the Times - January 2018 - 27
Signs of the Times - January 2018 - Vehicles + Vinyl
Signs of the Times - January 2018 - 29
Signs of the Times - January 2018 - 30
Signs of the Times - January 2018 - 31
Signs of the Times - January 2018 - Shop Ops
Signs of the Times - January 2018 - 33
Signs of the Times - January 2018 - 34
Signs of the Times - January 2018 - 35
Signs of the Times - January 2018 - Reflected Glory
Signs of the Times - January 2018 - 37
Signs of the Times - January 2018 - 38
Signs of the Times - January 2018 - 39
Signs of the Times - January 2018 - 40
Signs of the Times - January 2018 - 41
Signs of the Times - January 2018 - Channel Your Energy
Signs of the Times - January 2018 - 43
Signs of the Times - January 2018 - 44
Signs of the Times - January 2018 - 45
Signs of the Times - January 2018 - First Impression
Signs of the Times - January 2018 - 47
Signs of the Times - January 2018 - 48
Signs of the Times - January 2018 - 49
Signs of the Times - January 2018 - Strictly Commercial: Brushing Up
Signs of the Times - January 2018 - 51
Signs of the Times - January 2018 - 52
Signs of the Times - January 2018 - 53
Signs of the Times - January 2018 - 54
Signs of the Times - January 2018 - 55
Signs of the Times - January 2018 - New Products
Signs of the Times - January 2018 - 57
Signs of the Times - January 2018 - 58
Signs of the Times - January 2018 - 59
Signs of the Times - January 2018 - 60
Signs of the Times - January 2018 - 61
Signs of the Times - January 2018 - 62
Signs of the Times - January 2018 - 63
Signs of the Times - January 2018 - 64
Signs of the Times - January 2018 - 65
Signs of the Times - January 2018 - 66
Signs of the Times - January 2018 - 67
Signs of the Times - January 2018 - 68
Signs of the Times - January 2018 - 69
Signs of the Times - January 2018 - 70
Signs of the Times - January 2018 - 71
Signs of the Times - January 2018 - 72
Signs of the Times - January 2018 - 73
Signs of the Times - January 2018 - 74
Signs of the Times - January 2018 - 75
Signs of the Times - January 2018 - 76
Signs of the Times - January 2018 - 77
Signs of the Times - January 2018 - 78
Signs of the Times - January 2018 - 79
Signs of the Times - January 2018 - 80
Signs of the Times - January 2018 - 81
Signs of the Times - January 2018 - 82
Signs of the Times - January 2018 - Advertising Index
Signs of the Times - January 2018 - Last Look
Signs of the Times - January 2018 - Cover3
Signs of the Times - January 2018 - Cover4
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http://www.nxtbook.com/nxtbooks/STMG/sott_201712
http://www.nxtbook.com/nxtbooks/STMG/sott_201711
http://www.nxtbook.com/nxtbooks/STMG/sott_201710
http://www.nxtbook.com/nxtbooks/STMG/sott_201709
http://www.nxtbook.com/nxtbooks/STMG/sott_201708
http://www.nxtbook.com/nxtbooks/STMG/sott_201707
http://www.nxtbook.com/nxtbooks/STMG/sott_201706
http://www.nxtbook.com/nxtbooks/STMG/sott_201705
http://www.nxtbook.com/nxtbooks/STMG/sott_201704
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
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http://www.nxtbook.com/nxtbooks/STMG/sott_201701
http://www.nxtbook.com/nxtbooks/STMG/sott_201612
http://www.nxtbook.com/nxtbooks/STMG/sott_201611
http://www.nxtbook.com/nxtbooks/STMG/sott_201610
http://www.nxtbook.com/nxtbooks/STMG/sott_201609
http://www.nxtbook.com/nxtbooks/STMG/sott_201608
http://www.nxtbook.com/nxtbooks/STMG/sott_201607
http://www.nxtbook.com/nxtbooks/STMG/sott_201606
http://www.nxtbook.com/nxtbooks/STMG/sott_201605
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http://www.nxtbook.com/nxtbooks/STMG/sott_201509
http://www.nxtbook.com/nxtbooks/STMG/sott_201508
http://www.nxtbook.com/nxtbooks/STMG/sott_201507
http://www.nxtbook.com/nxtbooks/STMG/sott_201506
http://www.nxtbook.com/nxtbooks/STMG/sott_201505
http://www.nxtbook.com/nxtbooks/STMG/sott_201504
http://www.nxtbook.com/nxtbooks/STMG/sott_201503
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
http://www.nxtbook.com/nxtbooks/STMG/sott_201502
http://www.nxtbook.com/nxtbooks/STMG/sott_201501
http://www.nxtbook.com/nxtbooks/STMG/sott_201412
http://www.nxtbook.com/nxtbooks/STMG/sott_201411
http://www.nxtbook.com/nxtbooks/STMG/sott_201410
http://www.nxtbook.com/nxtbooks/STMG/sott_201409
http://www.nxtbook.com/nxtbooks/STMG/sott_201408
http://www.nxtbook.com/nxtbooks/STMG/sott_201407
http://www.nxtbook.com/nxtbooks/STMG/sott_201406
http://www.nxtbook.com/nxtbooks/STMG/sott_201405
http://www.nxtbook.com/nxtbooks/STMG/sott_201404
http://www.nxtbook.com/nxtbooks/STMG/sott_201403
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
http://www.nxtbook.com/nxtbooks/STMG/sott_201402
http://www.nxtbook.com/nxtbooks/STMG/sott_201401
http://www.nxtbook.com/nxtbooks/STMG/sott_201312
http://www.nxtbook.com/nxtbooks/STMG/sott_201311
http://www.nxtbook.com/nxtbooks/STMG/sott_201310
http://www.nxtbook.com/nxtbooks/STMG/sott_201309
http://www.nxtbook.com/nxtbooks/STMG/sott_201308
http://www.nxtbook.com/nxtbooks/STMG/sott_201307
http://www.nxtbook.com/nxtbooks/STMG/sott_201306
http://www.nxtbook.com/nxtbooks/STMG/sott_201305
http://www.nxtbook.com/nxtbooks/STMG/sott_201304
http://www.nxtbook.com/nxtbooks/STMG/sott_201303
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
http://www.nxtbook.com/nxtbooks/STMG/sott_201302
http://www.nxtbook.com/nxtbooks/STMG/sott_201301
http://www.nxtbook.com/nxtbooks/STMG/sott_201212
http://www.nxtbook.com/nxtbooks/STMG/sott_201211
http://www.nxtbook.com/nxtbooks/STMG/sott_201210
http://www.nxtbook.com/nxtbooks/STMG/sott_201209
http://www.nxtbook.com/nxtbooks/STMG/sott_201208
http://www.nxtbook.com/nxtbooks/STMG/sott_201207
http://www.nxtbook.com/nxtbooks/STMG/sott_201206
http://www.nxtbook.com/nxtbooks/STMG/sott_201205
http://www.nxtbook.com/nxtbooks/STMG/sott_201204
http://www.nxtbook.com/nxtbooks/STMG/sott_201203
http://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
http://www.nxtbook.com/nxtbooks/STMG/sott_201202
http://www.nxtbook.com/nxtbooks/STMG/sott_201201
http://www.nxtbookMEDIA.com