Signs of the Times - January 2018 - 42

CHANNEL
YOUR ENERGY

THESE VERSATILE SIGNS MAKE BUSINESSES GLOW.

BY MARK KISSLING

MANAGING EDITOR

EOPLE get all
kinds of ideas
from signs. Not
just customers
looking for a particular business,
but business
owners contemplating signs for their
own uses. Patrick and Matthew Brann,
twin brothers and owners of Half
Acre Nightclub in Bangor, ME, had
this in mind on a recent trip to Las
Vegas. Amid the myriad distractions
Sin City had to offer, they managed
some sign recon. "[Pat and Matt]
were going for a classy look," said Lee
White, project manager for Bangor
Neon, the company hired to carry out
their vision. After seeing a halo-illuminated channel letter sign in Glitter

P

42

SIGNS OF THE TIMES

JANUARY 2018

Gulch, Pat and Matt got the idea
"that was the look they wanted for
their own business," Lee said, "something upscale and interesting."
And let's face it; in many settings,
according to Lee, "Channel letters
and logos look better than a boring
rectangular lighted box sign." One
verification of his statement is the
fact that many landlords renting
spaces to businesses, especially in a
strip mall location, require their tenants
to install channel letters. In the case
of Half Acre, Pat and Matt added
interest to their nightclub storefront
by agreeing to use reverse-lit letters
to achieve a subtle look.
Across the country, Ron Bachman,
owner of PermaLetter Sign Co., Billings, MT, sees it the same way as Lee.

"Individual letters are a great means
of adding dimension, while allowing
the building's features and textures
to contribute to the overall effect,"
Ron said. "When illuminated, individual letters are great for bringing
the necessary contrast - light to the
absence of light - to evening readability." Ron's company also recently
completed a reverse-lit channel letter
project, this one for local craft beer
"fave" Black Tooth Brewing Co. in
Sheridan, WY.
DESIGNED TO BE SEEN
Unfortunately, it isn't always easy
to maximize the potential of channel letters when they're designed
by graphic artists without specific
sign-design expertise. Black Tooth



Table of Contents for the Digital Edition of Signs of the Times - January 2018

Signs of the Times - January 2018
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Strike a Pose
Reflected Glory
Channel Your Energy
First Impression
Strictly Commercial: Brushing Up
New Products
Advertising Index
Last Look
Signs of the Times - January 2018 - Intro
Signs of the Times - January 2018 - BB1
Signs of the Times - January 2018 - BB2
Signs of the Times - January 2018 - Signs of the Times - January 2018
Signs of the Times - January 2018 - CT1
Signs of the Times - January 2018 - CT2
Signs of the Times - January 2018 - Cover2
Signs of the Times - January 2018 - 1
Signs of the Times - January 2018 - Contents
Signs of the Times - January 2018 - 3
Signs of the Times - January 2018 - 4
Signs of the Times - January 2018 - 5
Signs of the Times - January 2018 - 6
Signs of the Times - January 2018 - 7
Signs of the Times - January 2018 - From the Editor
Signs of the Times - January 2018 - 9
Signs of the Times - January 2018 - St Update
Signs of the Times - January 2018 - 11
Signs of the Times - January 2018 - 12
Signs of the Times - January 2018 - 13
Signs of the Times - January 2018 - 14
Signs of the Times - January 2018 - 15
Signs of the Times - January 2018 - 16
Signs of the Times - January 2018 - 17
Signs of the Times - January 2018 - 18
Signs of the Times - January 2018 - 19
Signs of the Times - January 2018 - At Large
Signs of the Times - January 2018 - 21
Signs of the Times - January 2018 - 22
Signs of the Times - January 2018 - 23
Signs of the Times - January 2018 - Tech Review
Signs of the Times - January 2018 - 25
Signs of the Times - January 2018 - Leds + Lighting
Signs of the Times - January 2018 - 27
Signs of the Times - January 2018 - Vehicles + Vinyl
Signs of the Times - January 2018 - 29
Signs of the Times - January 2018 - 30
Signs of the Times - January 2018 - 31
Signs of the Times - January 2018 - Shop Ops
Signs of the Times - January 2018 - 33
Signs of the Times - January 2018 - 34
Signs of the Times - January 2018 - 35
Signs of the Times - January 2018 - Reflected Glory
Signs of the Times - January 2018 - 37
Signs of the Times - January 2018 - 38
Signs of the Times - January 2018 - 39
Signs of the Times - January 2018 - 40
Signs of the Times - January 2018 - 41
Signs of the Times - January 2018 - Channel Your Energy
Signs of the Times - January 2018 - 43
Signs of the Times - January 2018 - 44
Signs of the Times - January 2018 - 45
Signs of the Times - January 2018 - First Impression
Signs of the Times - January 2018 - 47
Signs of the Times - January 2018 - 48
Signs of the Times - January 2018 - 49
Signs of the Times - January 2018 - Strictly Commercial: Brushing Up
Signs of the Times - January 2018 - 51
Signs of the Times - January 2018 - 52
Signs of the Times - January 2018 - 53
Signs of the Times - January 2018 - 54
Signs of the Times - January 2018 - 55
Signs of the Times - January 2018 - New Products
Signs of the Times - January 2018 - 57
Signs of the Times - January 2018 - 58
Signs of the Times - January 2018 - 59
Signs of the Times - January 2018 - 60
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Signs of the Times - January 2018 - 77
Signs of the Times - January 2018 - 78
Signs of the Times - January 2018 - 79
Signs of the Times - January 2018 - 80
Signs of the Times - January 2018 - 81
Signs of the Times - January 2018 - 82
Signs of the Times - January 2018 - Advertising Index
Signs of the Times - January 2018 - Last Look
Signs of the Times - January 2018 - Cover3
Signs of the Times - January 2018 - Cover4
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