Signs of the Times - January 2018 - 8

NICHE NETWORKING
HE Sustainable Green
Printing Partnership (SGP)
held its annual Community
Day on Nov. 14 at The
Duniway, a hotel in Portland, OR.
More than 50 organizations - possibly
over 60 by the event's close - are
certified by the organization. Certified
printers at the event said they are
marketing their certification via RFPs
with a growing number of sustainability-minded clients, including
big name brands such as Google,
Starbucks and Ann Inc.
And while a savvy employee of any
print or sign company can sell an energysavings proposal internally, the movement's momentum would be boosted
by materials producers. SGP is hoping
to attract more industry suppliers,
including paper manufacturers and
distributors (plastics companies
like Laird Plastics and Piedmont
Plastics were in attendance). Their
presence is important.
But more important than their
participation are the collaborative
efforts I witnessed among SGP members. I always see lots of networking
at tradeshows, particularly around
mealtimes and after educational sessions (OK, sure, and when alcohol is
present). But in this relatively small
group, members were making a
concerted effort to reach and understand one another.
Call it the survival instinct of a
budding group. However, I think
the shared value of sustainability -
shared so strongly that businesses
were taking the time to go through
a year-long certification process

T

8

SIGNS OF THE TIMES

JANUARY 2018

- was the common thread uniting
people. Presence at the event was
an instant "in."
Because these sustainability-certified
print providers are so few in number,
it's also the case that many can't
accommodate all the requests they
receive. So networking becomes not
only a good way to drum up new
business, but also an outsourcing
database to help keep existing customers satisfied.
You may or may not have heard
of SGP before today. But this idea of
networking in your niche stuck with
me. I don't know about you, but I
often come home from tradeshows
with more business cards than I can
process. I'll reach out to a few, and
dig through them when a need arises
later, but rare is the return day when
I swimmingly sift through them all.
That said, I actually did reach out
to the people I met at SGP. There
weren't many people at the event, so
the connections I made were memorable. And the people in attendance
were so passionate about this particular cause that they were whipping
out cell phones to show off their
work. I was impressed enough to ask
if we could share some of it with you
- and we have (see "HH Global Goes
Green" on page 14).

ROBIN DONOVAN
EDITOR-IN-CHIEF
robin.donovan@stmediagroup.com

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Table of Contents for the Digital Edition of Signs of the Times - January 2018

Signs of the Times - January 2018
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Strike a Pose
Reflected Glory
Channel Your Energy
First Impression
Strictly Commercial: Brushing Up
New Products
Advertising Index
Last Look
Signs of the Times - January 2018 - Intro
Signs of the Times - January 2018 - BB1
Signs of the Times - January 2018 - BB2
Signs of the Times - January 2018 - Signs of the Times - January 2018
Signs of the Times - January 2018 - CT1
Signs of the Times - January 2018 - CT2
Signs of the Times - January 2018 - Cover2
Signs of the Times - January 2018 - 1
Signs of the Times - January 2018 - Contents
Signs of the Times - January 2018 - 3
Signs of the Times - January 2018 - 4
Signs of the Times - January 2018 - 5
Signs of the Times - January 2018 - 6
Signs of the Times - January 2018 - 7
Signs of the Times - January 2018 - From the Editor
Signs of the Times - January 2018 - 9
Signs of the Times - January 2018 - St Update
Signs of the Times - January 2018 - 11
Signs of the Times - January 2018 - 12
Signs of the Times - January 2018 - 13
Signs of the Times - January 2018 - 14
Signs of the Times - January 2018 - 15
Signs of the Times - January 2018 - 16
Signs of the Times - January 2018 - 17
Signs of the Times - January 2018 - 18
Signs of the Times - January 2018 - 19
Signs of the Times - January 2018 - At Large
Signs of the Times - January 2018 - 21
Signs of the Times - January 2018 - 22
Signs of the Times - January 2018 - 23
Signs of the Times - January 2018 - Tech Review
Signs of the Times - January 2018 - 25
Signs of the Times - January 2018 - Leds + Lighting
Signs of the Times - January 2018 - 27
Signs of the Times - January 2018 - Vehicles + Vinyl
Signs of the Times - January 2018 - 29
Signs of the Times - January 2018 - 30
Signs of the Times - January 2018 - 31
Signs of the Times - January 2018 - Shop Ops
Signs of the Times - January 2018 - 33
Signs of the Times - January 2018 - 34
Signs of the Times - January 2018 - 35
Signs of the Times - January 2018 - Reflected Glory
Signs of the Times - January 2018 - 37
Signs of the Times - January 2018 - 38
Signs of the Times - January 2018 - 39
Signs of the Times - January 2018 - 40
Signs of the Times - January 2018 - 41
Signs of the Times - January 2018 - Channel Your Energy
Signs of the Times - January 2018 - 43
Signs of the Times - January 2018 - 44
Signs of the Times - January 2018 - 45
Signs of the Times - January 2018 - First Impression
Signs of the Times - January 2018 - 47
Signs of the Times - January 2018 - 48
Signs of the Times - January 2018 - 49
Signs of the Times - January 2018 - Strictly Commercial: Brushing Up
Signs of the Times - January 2018 - 51
Signs of the Times - January 2018 - 52
Signs of the Times - January 2018 - 53
Signs of the Times - January 2018 - 54
Signs of the Times - January 2018 - 55
Signs of the Times - January 2018 - New Products
Signs of the Times - January 2018 - 57
Signs of the Times - January 2018 - 58
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Signs of the Times - January 2018 - 80
Signs of the Times - January 2018 - 81
Signs of the Times - January 2018 - 82
Signs of the Times - January 2018 - Advertising Index
Signs of the Times - January 2018 - Last Look
Signs of the Times - January 2018 - Cover3
Signs of the Times - January 2018 - Cover4
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