Signs of the Times - February 2018 - 22
AT LARGE
9-ft.-high, pop-art, red "9" sculpture
that stands at 9 West 57th St.,
Manhattan. Fabricated out of halfinch steel plate, the big "9" weighs
three tons.
During his career, graphic design
as a practice evolved from "commercial art," i.e., the Norman Rockwell
era where, for example, advertising
copy for a bank might be accompanied
by a gouache-painted illustration of
a cheery family standing alongside
a bank vault. Designer Saul Bass,
another Aspen Design Conference
regular, brought the single image
logo into design headlines with his
1955 title strip for The Man with a
Golden Arm, a movie starring Frank
22
SIGNS OF THE TIMES
FEBRUARY 2018
Sinatra as a recovering heroin addict.
See the title clip at http://www.artofthetitle.com/title/the-man-with-thegolden-arm.
Chermayeff, Bass, Milton Glaser,
Paul Rand and a dozen others changed
the design world. Like Frank Lloyd
Wright affected architecture, they
changed the graphic world by stepping
around the complicated and overly
ornamental designs of that time and
introduced crisp, exciting and singularly explicit images to the world.
The New York Times writer Margalit
Fox said Chermayeff 's philosophy of
design was as simple as his design
results, that his design firm's work
was known for sleek modernist designs,
bold primary colors and was among
the first to convey corporate identity
by means of abstraction.
Like many designers, Chermayeff
found ideas in the world around
him. Writers David Stuart and Beryl
McAlhone in their book A Smile in
the Mind: Witty Thinking in Graphic
Design, quoted Chermayeff as saying,
"I do half my work in taxis, not in
the office. As I go from one place to
another thinking about things, I may
suddenly have an idea and will put it
down on paper. Sometimes the idea
is okay, but it may evolve into other
forms. My ideas may come quickly,
or not at all. I have no compunction
about driving around and being late
if necessary."
You can see why I liked the guy.
Great designs and an intellectual but
outside-the-box approach to work.
Perhaps the best example of his unique
thinking related to the Sept. 16, 2001
New York Times-commissioned illustration that accompanied an Op-Ed
article about the Sept. 11 attacks.
About this image, The Times' Margalit
Fox wrote, "The design he created is
as simple as an illustration can get:
just two letters, 'U.S.,' in bold black
type. But in the finished image, Mr.
Chermayeff has wrenched the 'U'
from its moorings, leaving two jagged
stumps where the letter once was.
The result is wrenching to see."
Ivan Chermayeff passed away on
Dec. 3, 2017, at age 85.
http://www.artofthetitle.com/title/the-man-with-the-golden-arm
http://www.artofthetitle.com/title/the-man-with-the-golden-arm
http://www.artofthetitle.com/title/the-man-with-the-golden-arm
Table of Contents for the Digital Edition of Signs of the Times - February 2018
Signs of the Times - February 2018
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
The Ultimate Soft Sell
Coming to Light
Buy, Merge or Go Home?
New Products
Advertising Index
Last Look
Signs of the Times - February 2018 - Intro
Signs of the Times - February 2018 - BB1
Signs of the Times - February 2018 - BB2
Signs of the Times - February 2018 - CT1
Signs of the Times - February 2018 - CT2
Signs of the Times - February 2018 - Signs of the Times - February 2018
Signs of the Times - February 2018 - Cover2
Signs of the Times - February 2018 - 1
Signs of the Times - February 2018 - 2
Signs of the Times - February 2018 - 3
Signs of the Times - February 2018 - 4
Signs of the Times - February 2018 - 5
Signs of the Times - February 2018 - 6
Signs of the Times - February 2018 - 7
Signs of the Times - February 2018 - From the Editor
Signs of the Times - February 2018 - 9
Signs of the Times - February 2018 - St Update
Signs of the Times - February 2018 - 11
Signs of the Times - February 2018 - 12
Signs of the Times - February 2018 - 13
Signs of the Times - February 2018 - 14
Signs of the Times - February 2018 - 15
Signs of the Times - February 2018 - 16
Signs of the Times - February 2018 - 17
Signs of the Times - February 2018 - 18
Signs of the Times - February 2018 - 19
Signs of the Times - February 2018 - At Large
Signs of the Times - February 2018 - 21
Signs of the Times - February 2018 - 22
Signs of the Times - February 2018 - 23
Signs of the Times - February 2018 - Tech Review
Signs of the Times - February 2018 - 25
Signs of the Times - February 2018 - Vehicles + Vinyl
Signs of the Times - February 2018 - 27
Signs of the Times - February 2018 - 28
Signs of the Times - February 2018 - 29
Signs of the Times - February 2018 - 30
Signs of the Times - February 2018 - 31
Signs of the Times - February 2018 - Design Matters
Signs of the Times - February 2018 - 33
Signs of the Times - February 2018 - 34
Signs of the Times - February 2018 - 35
Signs of the Times - February 2018 - Nuts + Bolts
Signs of the Times - February 2018 - 37
Signs of the Times - February 2018 - 38
Signs of the Times - February 2018 - 39
Signs of the Times - February 2018 - The Ultimate Soft Sell
Signs of the Times - February 2018 - 41
Signs of the Times - February 2018 - 42
Signs of the Times - February 2018 - 43
Signs of the Times - February 2018 - 44
Signs of the Times - February 2018 - 45
Signs of the Times - February 2018 - Coming to Light
Signs of the Times - February 2018 - 47
Signs of the Times - February 2018 - 48
Signs of the Times - February 2018 - 49
Signs of the Times - February 2018 - 50
Signs of the Times - February 2018 - 51
Signs of the Times - February 2018 - Buy, Merge or Go Home?
Signs of the Times - February 2018 - 53
Signs of the Times - February 2018 - 54
Signs of the Times - February 2018 - 55
Signs of the Times - February 2018 - New Products
Signs of the Times - February 2018 - 57
Signs of the Times - February 2018 - 58
Signs of the Times - February 2018 - 59
Signs of the Times - February 2018 - 60
Signs of the Times - February 2018 - 61
Signs of the Times - February 2018 - 62
Signs of the Times - February 2018 - 63
Signs of the Times - February 2018 - 64
Signs of the Times - February 2018 - 65
Signs of the Times - February 2018 - 66
Signs of the Times - February 2018 - 67
Signs of the Times - February 2018 - 68
Signs of the Times - February 2018 - 69
Signs of the Times - February 2018 - 70
Signs of the Times - February 2018 - 71
Signs of the Times - February 2018 - 72
Signs of the Times - February 2018 - 73
Signs of the Times - February 2018 - 74
Signs of the Times - February 2018 - 75
Signs of the Times - February 2018 - 76
Signs of the Times - February 2018 - 77
Signs of the Times - February 2018 - 78
Signs of the Times - February 2018 - 79
Signs of the Times - February 2018 - 80
Signs of the Times - February 2018 - 81
Signs of the Times - February 2018 - 82
Signs of the Times - February 2018 - Advertising Index
Signs of the Times - February 2018 - Last Look
Signs of the Times - February 2018 - Cover3
Signs of the Times - February 2018 - Cover4
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