Screen Printing - April/May 2013 - (Page 20)
Form and Function:
Digitally Decorated Texiles
This article takes a look at digital printing onto fabrics and talks about some
of the opportunities and applications that are suited to the process.
a
dan naumovich
O
ffshore production is a contentious subject in the U.S.,
especially when the economy is down and unemployment is
high. Revitalizing a diminished manufacturing base is most
often seen as a political endeavor, but to Ann Sawchak of Expand Systems, and others, the problem can also be addressed
entrepreneurially (Figures 1A-1E). Given the right equipment and know-how, it only makes sense to keep direct digital
textile printing within the U.S.
Made in the USa
Together with her husband, Mark, Sawchak created the
Rosewell, GA-based company Expand Systems to educate the
domestic market on the benefits and opportunities associated with digital textile printing, not just on polyester, but on
natural fibers as well. Along with championing the process,
Expand also ventured into the equipment and supplies side of
the market.
“As the economy goes down, the interest [in digital
textile printing] goes up because of several factors. Number
one, everybody wants American-made. So if they can make
something here, they want to make it here. Another factor
is that a lot of people were getting things out of China, and
20
screenprinting
China now has its own middle class to support. So they’ve
raised minimums, raised lead times. They don’t care as much
about meeting our needs,” Sawchak says.
With China no longer providing cheap labor on the
same scale it had in the past, a door has opened for domestic printers to fill the void. Sawchak said that for the market
to take off, designers need to be made aware that they no
longer need to think in terms of one screen per color, and
that producing short runs or samples doesn’t have to be cost
prohibitive. She recalls meeting a dealer at an Atlanta trade
show who was selling wall hangings and pillows, and she
was able to convince him that he could handle some of the
printing himself.
“He bought a printer, and within six months he bought a
second one. He said that being able to print his short runs and
his samples himself saved $12,000,” she says.
Another major factor that is driving digital textile printing
in this country is its ability to create a more efficient supply
chain and a more cost-effective inventory management system.
“With this economy, the cash register should drive a sale and
digital allows for that because you don’t have to order 30,000
prints. You can get one, or as many as you want,” she says.
Table of Contents for the Digital Edition of Screen Printing - April/May 2013
Screen Printing - April/may 2013
Contents
Editorial Insights
New Products
Keeping Pace With Digital
Creating Artwork for DTG
Perspectives on UV LED Curing
Form and Function: Digitally Decorated Textiles
Diving Into Digital Workflows
Distributor/Dealer Directory
Opportunity Exchange
Advertising Index
Shop Talk
Screen Printing - April/May 2013
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