Screen Printing - June/July 2013 - (Page 22)

Decorating Trends in Team Wear Several decorating options are available to help you master the lucrative team-apparel market. cara cherry W hen it comes to apparel decorating, there are a lot of opportunities available and many markets to consider. Some of the biggest areas to concentrate on include healthcare organizations, service industries, schools, and government agencies. Each segment offers tons of opportunities for personalizing and decorating garments. No matter which market segment you choose to focus on, there is one market that you really should not ignore: the team market. It doesn’t matter what season it is or what month the calendar displays, many sports are now played year round. Year-round play means year-round demand. Whether you’re talking baseball, softball, hockey, soccer, basketball, lacrosse, cheer, or volleyball; when teams are playing, then they need uniforms. It also means more spirit wear and more fan wear. Techniques and soluTions If you’re currently only focusing on one technique, then get ready because there is a whole lineup of decorating possibilities available. Adding in new techniques is a great way to build up your offering and add to your bottom line. 22 screenprinting Figure 1 Men’s moisture-wicking polyester basketball jersey with screenprinted team name screen prinTing Screen printing is one of the most popular options when it comes to embellishing and decorating uniforms. First, it’s extremely economical. Higher quantities equal higher profits. Screen printing is also less time consuming and quicker than many other processes. You can also apply it to different fabrics and textiles, from T-shirts to signs to promotional products. However, decorators may find themselves faced with a few issues when it comes to working with some of today’s high-tech fabrics (Figure 1). Newer high-performance fabrics are extremely popular, but because they can be challenging to decorate, suppliers have begun to develop new techniques and new solutions

Table of Contents for the Digital Edition of Screen Printing - June/July 2013

Screen Printing - June/July 2013
Contents
Editorial Insights
New Products
Standardization Secrets for Screen Printing
Eliminating Variables in the Screenroom
Decorating Trends in Team Wear
T-Shirts to Medical Trays: An Intro to Ir Conveyor Dryers
Distributor/dealer Directory
Opportunity Exchange
Ad Index

Screen Printing - June/July 2013