Screen Printing - April/May 2014 - (Page 2)

A pr il/M a y 20 14 Volume 105 / Number 2 CO N T E N T S C OL UMN S About the Cover A handsome new book dispels the myths that surround the origins of screen printing and traces the remarkable growth and maturation of the process as it spread across the world in the years following World War I. The main photograph was taken at a London company known as Display Craft in 1930-about two decades after the earliest known uses of screen printing for graphics reproduction. Cover design by Kelly N. Kofron. Photos courtesy of Guido Lengwiler. DIGITAL DIMENS ION 10 Doing the Right Thing Rick Mandel Amid rising expectations among brand owners that vendors act responsibly to the environment, the author examines sustainable ideas for display and graphics producers. b USINESS PERS PEC TIVES 14 Growth Opportunities in Promotional Products Heather DiPrato Ad specialties could offer a simple way to expand your sales, especially if you have clients who already buy signage or garments from you. ShOP TALk 36 Two Siblings with bright Futures Andy MacDougall What might the world be like without signmaking and screen printing-unappreciated industries with common roots-and what role might they play 20 years from now? FEATURES 18 Screen Printing's Story Is Finally Told A fascinating new book traces the origins of screen printing to the US at the dawn of the 20th century, and follows the process as it flourished and spread across the world through World War II. 25 Critical Success Factors for Any Screen Making Department Mike Ruff Regardless of whether they produce garments, graphics, industrial products, or something else, all screen-printing facilities make critical decisions in their screen-making departments that carry larger consequences. 28 The Retail Graphics Roundtable Retail graphics are the oldest market for screen printing and arguably the most volatile. Find out what three leading printers from this sector have to say about consolidation, technology upheaval, and more. D E P A R T ME NTS 4 6 33 34 35 SCREENPRINTING Online Communities EDITORIAL INSIGHTS NEW PRODUCTS DISTRIBUTOR/DEALER DIRECTORY CLASSIfIEDS AD INDEx SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2014, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For all subscription services, back issues, and single-copy sales, contact: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew. http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Table of Contents for the Digital Edition of Screen Printing - April/May 2014

Contents

Screen Printing - April/May 2014