Screen Printing - October/November 2017 - 6
A CHANGING LANDSCAPE
A Q&A WITH DAVID ROSE, VP OF SAKURAI USA.
Frank and Marilyn Sliney,
Sakurai has a wide reach into the printing
industry as a manufacturer of both screen
and offset printing equipment. How do
you feel the industry is doing overall?
Our industry now has to compete in the
communications space against other
forms of communication like social media,
digital devices, the information age of the
internet, and the 24-hour news cycle.
Sakurai, as a global supplier to the
industry, has had to adjust its product
line to reflect how people communicate.
The graphic arts industry has had to
adjust its mix of offset and screen
equipment to produce product more
efficiently in regard to shorter run length,
cost per piece, unskilled labor, and higher
In regard to offset, the demand is
dramatically less than it was, say, 10 years
ago, except perhaps for large-format
package printing. Conversely, screen
printing and Sakurai's line of cylinder
screen presses have enjoyed a robust
Sakurai has been stressing "The Art and
Adventure of Screen Printing" and "Don't
Print Ordinary" in its marketing materials
to promote its participation in both Print
17 and SGIA. How do these themes
figure into the industry and Sakurai's role
as a technology provider?
We're encouraging our customers to utilize
the process of screen printing to enhance
their products with unique specialty
finishing looks. We've seen high demand
for glitter coating on a variety of materials
outside of the traditional holiday season.
We all use the buzzword "branding." If you
want your brand to have long-term
durability, have your product produced
with screen printed effects. There's a reason
why John Deere has their decal brand
marking produced by the most durable
printing process. Screen printing deposits
the greatest amount of ink amongst any
printing process. Ink deposit relates directly
to durability and bright, deep, vibrant color.
Sakurai is more than just a supplier of
equipment and technology. We're also
passionate about teaching and growing
the process of screen printing and there
lies the origin of our themes.
You unveiled quite a bit of new technology in your cylinder printing line earlier
this year during an open house. Tell us a
bit about the new products and features.
Every spring, Sakurai hosts an open house
during the Japanese cherry blossom
season at its factory in Mino, Japan. The
event showcases Sakurai's continued
commitment to enhancing the process of
visual graphic arts.
At the open house, at FESPA, and at Print
17, Sakurai introduced its new OL -66RCS
die cutter and the new MS-102AX screen
cylinder press, which incorporates a vacuum
exhaust system to remove solvent and many
new standard features.
What will you be showcasing in your
booth (#2453) at the SGIA Expo in
At SGIA, we're taking an offset-produced
presentation folder and enhancing it with
two impressions of screen printing: a
metallic glitter and a raised UV spot coat
on the new Sakurai MS-80All. This is an
updated, more user-friendly model of our
most popular cylinder screen press,
featuring a more ergonomically designed
control panel and a static-free paper path,
which is ideal and more versatile for
The booth will also highlight our
industry partner Natgraph's smart UV
technology, which creates energy savings
of up to 50 percent over traditional UV
curing systems in the marketplace today.
This, along with Natgraph's automatic
stacker, enables the Sakurai screen press
line to print up to 4000 sheets per hour.
Thinking about the future of printing,
what's one thing that most excites you
Equipment designed to run with lessskilled operators and lower energy costs.
Look to Sakurai to upgrade your existing
process and expand your current product
line with the use of high-efficiency screen
printing and drying.