Screen Printing - April/May 2018 - 2
ABOUT THE COVER
Ralph Lauren designed
outerwear with an integrated
heating system (in the shape
of an American flag, in true
patriotic spirit) for the 2018
US Winter Olympics Team.
Cover design by Kelly Farrar.
Photo: Ralph Lauren.
APRIL / MAY 2018
Volume 109 / Number 2
THE MARSHALL PLAN
08 Sustainability Starts with Action
If you're paying attention to the talk on conference
and show floors, you know that "going green" is
more than another passing fad. But how does a shop
even begin to make the switch to implementing
more sustainable practices? Here, Marshall Atkinson
details the different ways your shop can make ecofriendly choices and make money.
36 From Small Beginnings
A weekend spent in Austin renews Andy
MacDougall's faith in the screen printing business.
Read how a concert poster exhibition and visits
to two Texas-based shops reinforce a sentiment
all screen printers are familiar with: There's still a
place for screen printing to grow and flourish in this
E-Textiles and Smart Clothing: An Update
A lot has happened in the world of wearable tech since Eileen
Fritsch's 2016 Screen Printing article "Clothing Becomes Electric."
In this update, take a deep dive into the latest ways manufacturers
are implementing smart fabric into clothing, shoes, mattress pads,
and beyond - and get consultant Ray Greenwood's take on how
the technology and markets are evolving.
How to Expand Your Business
Printing with a
Sustainability involves a lot more
than simply adding a recycling
receptacle next to your trash can.
It takes a long-term, dedicated
commitment to explore every
facet of your business for areas
of potential improvement.
Explore how five leading printing
operations are dedicated to
lowering their environmental
impact, one step at a time.
More and more buyers are turning to social media to
seek out goods and services - they want to see the
products, techniques, and personality of the company
they're considering doing business with. Is your shop
taking advantage of the social media
revolution to drive business? Here,
Upstate Merch's owner provides
simple steps to turn a free social
media platform into a moneymaker.
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