Screen Printing - April/May 2018 - 2

CONTENTS
ABOUT THE COVER
Ralph Lauren designed
outerwear with an integrated
heating system (in the shape
of an American flag, in true
patriotic spirit) for the 2018
US Winter Olympics Team.
Cover design by Kelly Farrar.
Photo: Ralph Lauren.

APRIL / MAY 2018
Volume 109 / Number 2

THE MARSHALL PLAN

08 Sustainability Starts with Action

Marshall Atkinson
If you're paying attention to the talk on conference
and show floors, you know that "going green" is
more than another passing fad. But how does a shop
even begin to make the switch to implementing
more sustainable practices? Here, Marshall Atkinson
details the different ways your shop can make ecofriendly choices and make money.

SHOP TALK

36 From Small Beginnings

Andy MacDougall
A weekend spent in Austin renews Andy
MacDougall's faith in the screen printing business.
Read how a concert poster exhibition and visits
to two Texas-based shops reinforce a sentiment
all screen printers are familiar with: There's still a
place for screen printing to grow and flourish in this
digital age.

E-Textiles and Smart Clothing: An Update

DEPARTMENTS

Eileen Fritsch
A lot has happened in the world of wearable tech since Eileen
Fritsch's 2016 Screen Printing article "Clothing Becomes Electric."
In this update, take a deep dive into the latest ways manufacturers
are implementing smart fabric into clothing, shoes, mattress pads,
and beyond - and get consultant Ray Greenwood's take on how
the technology and markets are evolving.

04
06
10
33
34
35

How to Expand Your Business
Using Instagram

Printing with a
Purpose
Kiersten Feuchter
Sustainability involves a lot more
than simply adding a recycling
receptacle next to your trash can.
It takes a long-term, dedicated
commitment to explore every
facet of your business for areas
of potential improvement.
Explore how five leading printing
operations are dedicated to
lowering their environmental
impact, one step at a time.

EDITORIAL INSIGHTS
PRESSING ISSUES
NEW PRODUCTS
AD INDEX
DISTRIBUTOR/DEALER DIRECTORY
CLASSIFIEDS

Dylan Gilligan
More and more buyers are turning to social media to
seek out goods and services - they want to see the
products, techniques, and personality of the company
they're considering doing business with. Is your shop
taking advantage of the social media
revolution to drive business? Here,
Upstate Merch's owner provides
simple steps to turn a free social
media platform into a moneymaker.

SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for
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Table of Contents for the Digital Edition of Screen Printing - April/May 2018