Screen Printing - April/May 2018 - 30
HOW TO MAKE MONEY
WITH INSTAGRAM, FOR FREE
people to be chomping at the bit for your
content. Post a few times daily (once a day at a
minimum) to keep your audience engaged. Use
stories and only post good content directly to
your page instead of anything and everything.
Sometimes posting about the work that we
do daily may seem boring, but not all of your
followers know the ins and outs of the print
world like we do. It's new and interesting to
them. That's why they follow you, so keep at it.
Customers love it when you showcase their
order. Tag them and show it off. They will end
up reposting your photo and you will gain followers from that.
Use the analytic features in Instagram.
4. Send the team a direct mes1. Search hashtags. For example,
Check the statistics and figure out what type
sage. Personalize it; don't just
let's say you want to start a line
of posts get you the most engagement. That
copy and paste. Make it short
of roller derby team apparel.
doesn't mean all of your posts need to be exactand sweet, but to the point.
ly like the ones that connected, but it's nice to
Try not to be a salesperson,
2. Look at specific accounts under
know so you can work in that direction. Take
but someone who noticed a
that hashtag. You would want to
this information and use it to your advantage by
need that you have the means
find actual roller derby teams.
getting more engagement on your posts. Such
3. Find out how you can bring
posts can potentially be seen by more people
5. Repeat. Keep at it - meaning,
them value. You might see that
via things like shares and the explore page.
use the same technique to
they have pictures of their merch
Don't be afraid to show not only your best
find more potential buyers, not
table. Is there a print you know
but also your mistakes and how you
to hit one prospect over the
you could do better? Is there an
head again and again. Do not
item that they should be offering
learned from them. This builds trust with the
that you can provide?
customer and shows them that you will be
honest with their project. (Don't overdo it, but
showing a mistake every now and then is good.)
Also resist the temptation to over-promote. The accounts that
You can put them in a folder and spread the content out. Both
have a growing following are the ones that are invested in their
approaches are fine - just find out what works best for you.
followers as much as the product they are trying to push. Don't
From what I've seen, the more personal you are with your
be afraid to show some of your personal life. It's nice to see that
story, the better. Customers are interested in seeing how
you are an actual person and not just a corporate robot.
things are done with the occasional silly outtake.
Make posts that have cliffhangers or contests related to
If you start thinking of things in terms of content potential,
your work. Nobody likes to follow a page that just posts
you can really build a good stockpile of images to use later
items for sale, or a photo of today's standard print. Try not to
on. Weed out the stuff that you realize later wasn't as good
fall into the rut of posting photos of one print after another,
as you first thought. I might take 10 to 15 photos per day, but
all taken from the same angle; it's not interesting. Followers
only end up using three to five of them.
are looking for inspiration and stuff that gets them motivated
to work with you. (And I don't mean a page of nothing but
BUILD YOUR FOLLOWING
inspirational quotes, which is annoying.)
On any social media platform, engage with people as much as
possible. There are three simple rules:
1. Don't be a creepy troll.
HOW I PERSONALLY BENEFIT
2. Comment on posts.
I love the community dynamic of Instagram. I follow 80 percent
3. Say something constructive. It's called social media for
print shops and 20 percent current customers or companies I
a reason. Become part of the community.
would love to work with. I am constantly commenting on others'
Follow people who inspire you. Follow the competition.
work, or talking to other shops through direct messages about
Follow key players in your industry. Follow companies and
print techniques and the like. When I have a problem, I know I
individuals that you would like to work with. Learn from
can depend on the print community to step up and help me out.
what they are doing. Engage with their posts and talk shop.
I always dig deeper into screen printing posts to learn
Instagram is an algorithm; it's mathematical. Algorithms
other ways of doing things. You never know what will lead
love consistency. You can't post one thing per week and expect
to those eureka moments. I like to take screenshots of things