Screen Printing - April/May 2018 - 31
The key to a successful Instagram account is a wide range
of content - not the same
photo at the same angle again
and again. Left to right: Post
when your shop does something fun and unique, like live
printing onsite at an event;
incorporate staged photos
of your work into your feed;
and have fun hyping up your
recent clients and showcasing
Dylan Gilligan is a print industry veteran of 12 years and the owner of
Upstate Merch, a screen printing shop based in Whitney Point, New
York. Contact him at firstname.lastname@example.org and follow the shop on
Facebook, Twitter, and Instagram: @upstatemerch.
...whenever you want it.
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desire to be better, constantly motivating me to improve.
Instagram, for me, is a way to showcase my craft and what
I am passionate about. It's not always about gaining the most
followers; it's about Upstate Merch being the rad company
that it is. Hopefully people recognize that and follow us for
that inspire me. I add them to a "to-do" folder on my computer and work on them when I get free time.
The argument I always hear is, "Why would I want to share
my print process with others? Why show my secrets to my
competitors?" First of all, you are not giving away all of your
secrets. Anybody can go on YouTube and learn everything
they need to know about the print industry if they spend
enough time. Sharing tips and tricks with others on social
media makes me a better print shop owner, hands down.
Seeing others' work and how they do things fills me with the
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APRIL / MAY 2018