VMSD - May 2011 - (Page 20)

By Eric Feigenbaum, New York Editor Guess AGAin The 30-year-old fashion brand has repositioned itself on New York’s Fifth Avenue with a store that celebrates both its history and its future. You don’t have to guess whose store this is. Right at the threshold of the 13,000-square-foot flagship store on New York’s Fifth Avenue at 47th Street, you know exactly where you are. Guess. The brightly lit, black and white interior with a crisp accent of red is environmental branding at its best. The personal touch of a live greeter at the front door is accompanied by several groupings of mannequins, posing as standard bearers of the brand. Three high-gloss red mannequins, vertically positioned after a 10-foot transition into the store, offer a simple welcome. Once the salutations are complete, the customer is drawn toward the denim bar, the prime touch point of the company brand and hallmark of its history, prominently located on a back wall at the end of a major sightline. Another six mannequins, accentuated by a translucent red glass backdrop, stand poised 20 May 2011 | vmsd.com J i m Ro oF i Nc . , D u l u Th , G A . http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - May 2011

VMSD - May 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Nature’s Calling
Guess Again
A Study in Contrasts
Signs of Change
Sharper Image
Showroom
Ad Index
Checking Out

VMSD - May 2011

VMSD - May 2011 - (Page Intro)
VMSD - May 2011 - VMSD - May 2011 (Page Cover1)
VMSD - May 2011 - VMSD - May 2011 (Page Cover2)
VMSD - May 2011 - VMSD - May 2011 (Page 1)
VMSD - May 2011 - Contents (Page 2)
VMSD - May 2011 - Contents (Page 3)
VMSD - May 2011 - From the Editor (Page 4)
VMSD - May 2011 - From the Editor (Page 5)
VMSD - May 2011 - VMSD Editorial Advisory Board (Page 6)
VMSD - May 2011 - VMSD Editorial Advisory Board (Page 7)
VMSD - May 2011 - The Goods (Page 8)
VMSD - May 2011 - The Goods (Page 9)
VMSD - May 2011 - The Goods (Page 10)
VMSD - May 2011 - The Goods (Page 11)
VMSD - May 2011 - The Goods (Page 12)
VMSD - May 2011 - The Goods (Page 13)
VMSD - May 2011 - The Goods (Page 14)
VMSD - May 2011 - The Goods (Page 15)
VMSD - May 2011 - Nature’s Calling (Page 16)
VMSD - May 2011 - Nature’s Calling (Page 17)
VMSD - May 2011 - Nature’s Calling (Page 18)
VMSD - May 2011 - Nature’s Calling (Page 19)
VMSD - May 2011 - Guess Again (Page 20)
VMSD - May 2011 - Guess Again (Page 21)
VMSD - May 2011 - Guess Again (Page 22)
VMSD - May 2011 - Guess Again (Page 23)
VMSD - May 2011 - Guess Again (Page 24)
VMSD - May 2011 - Guess Again (Page 25)
VMSD - May 2011 - A Study in Contrasts (Page 26)
VMSD - May 2011 - A Study in Contrasts (Page 27)
VMSD - May 2011 - A Study in Contrasts (Page 28)
VMSD - May 2011 - A Study in Contrasts (Page 29)
VMSD - May 2011 - A Study in Contrasts (Page 30)
VMSD - May 2011 - A Study in Contrasts (Page 31)
VMSD - May 2011 - Signs of Change (Page 32)
VMSD - May 2011 - Signs of Change (Page 33)
VMSD - May 2011 - Signs of Change (Page 34)
VMSD - May 2011 - Signs of Change (Page 35)
VMSD - May 2011 - Sharper Image (Page 36)
VMSD - May 2011 - Sharper Image (Page 37)
VMSD - May 2011 - Sharper Image (Page 38)
VMSD - May 2011 - Sharper Image (Page 39)
VMSD - May 2011 - Sharper Image (Page 40)
VMSD - May 2011 - Sharper Image (Page 41)
VMSD - May 2011 - Sharper Image (Page 42)
VMSD - May 2011 - Sharper Image (Page 43)
VMSD - May 2011 - Sharper Image (Page 44)
VMSD - May 2011 - Sharper Image (Page 45)
VMSD - May 2011 - Showroom (Page 46)
VMSD - May 2011 - Showroom (Page 47)
VMSD - May 2011 - Showroom (Page 48)
VMSD - May 2011 - Showroom (Page 49)
VMSD - May 2011 - Showroom (Page 50)
VMSD - May 2011 - Showroom (Page 51)
VMSD - May 2011 - Showroom (Page 52)
VMSD - May 2011 - Showroom (Page 53)
VMSD - May 2011 - Ad Index (Page 54)
VMSD - May 2011 - Ad Index (Page 55)
VMSD - May 2011 - Checking Out (Page 56)
VMSD - May 2011 - Checking Out (Page Cover3)
VMSD - May 2011 - Checking Out (Page Cover4)
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