a .r .e. retail Design awarDs 2011 » VisUal PresentatiOn
200 AñOS dE mOdA (200 YEARS OF FASHION): mUSEUm ExPERIENCE
Palacio de Hierro Centro
Mexico City, Mexico
GIANT IPAd WINdOW
Apple Computer
global stores
VISUAL PRESENTATION OF THE YEAR
Nespresso: Coffee Capsuled EGER Karl Johan, Oslo, Norway
CA Fé AU CO U T U RE
IPHONE FACETImE HOLIdAY WINdOW
Combining coffee with fashion, Nespresso Norway created a presentation for its espresso machines and coffee capsules that won the Visual Presentation of the Year in the A.R.E. 2011 Store Design competition. The visual award is sponsored by VMSD. The presentation, produced by the staff and students at Oslo’s Westerdals Studio3d and Westerdals School of Communication, dressed fashion mannequins in an Oslo mall using the capsules for decorative items – a bowtie on one mannequin, part of a gown on another. Westerdals student Fride Severeide says the “abstract ‘heads’ were supposed to illustrate the foam on, for example, a cappuccino or a café latte.” The projects pictured at the right are recipients of Visual Presentation Awards in the 2011 competition.– Steve Kaufman
Apple Computer
global stores
INSPECTION ROOm
Levi’s Flagship
london x
44 May 2011 | vmsd.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - May 2011