Experience Retail Now
CONTENTS
N OVEMB ER 2011
Vol. 142, No. 11
34
COLUMNS
4 6 8
FROM THE EDITOR VMSD EDITORIAL ADVISORY BOARD THE GOODS
Tech revolution Two Minute Tour: Singapore Top fast food chains PAVE Gala Lowe’s new tagline Retail Design Collective P-o-p
40 PREVIEW
48 SHOWROOM 50 SHOWROOM 55 AD INDEX 56 CHECKING OUT
Signage and graphics
Window designer ChadMichael Morrisette
30
F E AT U R E S
20
A PEAK EXPERIENCE
VMSD compiles some key takeaways from the 2011 International Retail Design Conference. Christian Dior creates a new luxury setting inside its women’s store in New York. Signs of retail’s recovery can be found on the avenue, where brands like Lacoste and Godiva are opening new stores. Finnish knife maker Marttiini employs a new fixturing solution that’s producing sharper sales.
26
21ST CENTURY FACELIFT
30
NEW YORK’S FIFTH DIMENSION LOOKING SHARP
ON VMSD.com
Exclusives in November
BRITISH REFINEMENT
Barbour opens its largest store to date in London’s Covent Garden
34
36
iWANT
Apple changed the rules for selling consumer electronics. See how today’s retailers are adapting those principles to improve their own environments.
On the cover Christian Dior’s renovated women’s store in New York
IT’S A HIT!
A look at New Era’s rebranding program for 26 Major League Baseball stadiums
is replete with such luxury touches as combed plaster walls, commissioned works of art and stone flooring.
PHOTOGRAPHY: RICHARD CADAN, FAIRFIELD, CONN.
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Table of Contents for the Digital Edition of VMSD - November 2011